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Your Online Guide » A Guide to Business » Franchise Opportunities

[F562]Franchise Opportunities In South Africa
by Kris Koonar, Kri
Sacramento is known for its moderate climate and a good supply of labor due to the various immigrants. It is a good place to start a new business. If you are planning to open a new business in Sacramento, why not give a thought to 'Franchising'? The probability of success in running a franchise is much more than a business, since the brand name is already established.

When you start your own business, since the business may be small at first, you could have a tough time getting bulk discounts and reputed suppliers. Sales too could take time to pick up. Franchising simply means riding piggyback on the hard work of another company. Once a company establishes itself in the market, for example Pizza Hut or Nike, then that company wishes to sell its products to consumers all around the world. Since it is not possible to personally run the show across geographical borders, they start appointing franchises, which are clones in the way the business brand is projected.

These franchises have the same appearance and style of functioning as the parent-company. Every business has its USP like Pizza Hut might have different types of crusts for its pizza or Kentucky Fried Chicken might have its chicken cooked in a particular style. This USP has to be replicated across all the franchises to attain uniformity and enable it to sell the products effectively. Building your own business USP might take longer, whereas, you get this USP automatically with your franchise. Of course, you will have to pay the franchise fees along with many other fees to get a particular franchise.

Before going the franchise way, you should research on the type of products you would want to market, and mainly products that are in demand in the place where you propose to start your business. So in order to start a pizza franchise or a shoe franchise, you will have to survey in the areas of Sacramento where your products will sell. If you already have a place in downtown Sacramento, then you will have to research as to which products will sell from that outlet. You will then have to contact a particular company who wishes to have a franchise in your neighborhood of Sacramento. You can check out advertisements in your newspapers and also the Internet. There are numerous advertisements on the Internet offering various franchises from pizzas to pet care shops to auto repair shops.

Once communication is established, the parent company might send a team to inspect your premises. You will also need to get an estimate of the total project cost including the franchise fees and the cut, if any, which they could claim from your profits. The Federal Trade Commission has formulated a rule for all franchise agreements called the Uniform Franchise Offering Circular [UFOC], which ensures that franchisers do not mislead or cheat franchisees. Hire an efficient Attorney who is conversant with these rules to guide you. Your franchise agreement should be clear about the franchise fees, your percentage of earnings, the parent company's support like advertising, their after sales support, etc. You should also have a plan about your expected sales and profits from that franchise.

Check the above points while starting your own business and if you see a definite advantage in turning into a franchise, then go for it.

Gary Everett is a case in point. Having run the Martin & Co franchise in Colchester for five years, the opportunity to acquire the neighbouring Ipswich franchise arose. Initially Gary had been looking to acquire competitor portfolios, but when he heard that the franchise itself was available he jumped at the opportunity without question. With it came the prized portfolio of 50 managed properties, and a good office location.

“The Ipswich acquisition is a classic economy of scale for my business,” said Gary. We have a thriving letting business in Colchester employing 10 support staff who have absorbed the accounts and management functions of the Ipswich operation into their office. The system is robust enough to input any number of cases, so the Ipswich office itself is effectively a low-cost satellite branch. Employing just two people at the branch makes it a very low cost yet well-exposed operation offering great personal service to anyone who walks through the door.”

“I see this approach to growth very much as the way forward. Lettings are currently thriving, with year on year growth. As property values fall, so the yields are effectively rising, and professional landlords are filling their boots – buying cheaply and letting quickly. We are seeing net returns of 7%-10% for many clients, so it's a no-brainer for those with cash to invest (better than putting it in a bank, that's for sure!). So I see a swing towards the larger scale landlord, which is exactly the type of client who appreciates the efficiency of our system, combined with the ability to speak to people who really have a deep understanding of the letting business. There are too many wannabe letting agents who just don't cut the mustard, and you simply can't entrust such a massive investment as a block of flats to someone who does lettings on the side,” he said.

Sharon Titchmarsh, formerly of Belvoir and Director of business brokerage Enable, and more recently employed as Portfolio Buyer at Countrywide Residential Lettings, has joined Martin & Co to develop the momentum for business acquisitions in 2009.

“It's a busy market currently with many lettings businesses changing hands” commented Sharon. Martin & Co has access to substantial bank funding for expansion, so the year ahead is set to be an exciting time for the company. As well as specialist letting agencies our main opportunity is to acquire the letting portfolio of estate agents who are keen to add liquidity to their business during these turbulent times in the property market.

“My seven years experience in valuing and handling lettings business sales ensures that owners are getting a fair market price, and they can also rest easy knowing that their clients will be taken care of after the sale completes. As residential letting specialists with a well-proven franchise model, the company always has a dedicated team on hand to oversee a seamless transition”, Sharon continued.

Martin & Co grew its network revenue by 45% during 2008 and is confident of similar growth during 2009. Managing Director, Ian Wilson commented “Sharon is one of only a handful of experienced letting agency brokers operating in the UK, so we are privileged to secure her services. She understands the sensitivity of these transactions and the need for absolute confidentiality, along with a well-rehearsed process that gets the sale through quickly within minimal disruption”.

Article Source : Pg. 2

About Author
Both Kris Koonar & Matthew Franchise Anderson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kris Koonar has sinced written about articles on various topics from Site Promotion, Certified Public Accountants and Culture and Society. ">Sacramento Limos are not all the same.. Kris Koonar's top article generates over 550000 views. to your Favourites.

Matthew Franchise Anderson has sinced written about articles on various topics from Franchise, Franchise Opportunities In and Carpet Cleaning and Upholstery. Matthew Anderson is a franchise consultant and founder of The Franchise Shop, a UK business franchise directory featuring
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