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[F538]Forget About The Way
by Steven Barnes, Ste
How do we tap into our talent, our genius, our greatest potential for success? Writing classes often tell us how to plot, or structure, or build characters, or create poetic images, but the question of accessing our excellence is a slippery and elusive one. It is possible we'll need to go outside our usual sources to find an answer.

Many will merely say ?be born with talent,? coldly suggesting that writers are ?born? with a particular amount of potential, and that one either has this or not. And you know? There is a certain amount of truth to this. It is hard to argue with the idea that geniuses like Mozart or Shakespeare were gifted. But the nature versus nurture argument is both fascinating and, for the average person, irrelevant. After all, since we can't go back and choose our grandparents, what are we to do? Just abandon our dreams of excellence if we don't happen to be one of the gifted few?

I often say something to students that is both deadly serious and a slight (and deliberate) exaggeration. It is this ?I don't believe in talent. Every time I've ever gotten close to an excellent performer in any discipline, all I've seen is a lifetime of hard, honest work.?

Why would I say something like this? Because it is the way I truly feel. The fact is that I've seen endless people fail due to lack of honest work. And given those years or decades of work, I've seen few fail for lack of talent.

The truth is that if ?talent? exists, it seems to be the capacity for long, concentrated periods of tunnel-vision focus, combined with a unique capacity for digging into themselves to find truths most of us are reluctant to reveal. These phenomenal men and women sacrifice outside interests, relationships, and sometimes their health and sanity to focus on their divine obsession. And yes, if you find a group of these people, some will rise higher than others. But the primary gift of art is to be able to spend your life in the act of creation. And to do that, you don't need to be ?the best? (whatever THAT means). All you need to do is to get into the top twenty percent in your field, and you'll do just fine.

And that is achievable with focus and honesty. But what exactly do I mean by that?

FOCUS

1) Can you write 500 words a day for twenty years?
2) Can you concentrate for an hour at a time without stopping for coffee, phone calls, or bathroom breaks?
3) Can you shut out the voices of doubt and failure? Then you have a chance. In my own life, writing was simply my only career goal. I would rather have failed as a writer than succeeded at anything else. I was willing to do ANYTHING ethical and healthy to reach that goal, and every single day I asked myself new questions about how I could do it, who I could ask, what I could read, what classes I might attend. Willingness to postpone gratification is essential, because your efforts simply won't pay off rapidly unless you are in that incredibly lucky fraction of a percent. And there is good news: even if you believe in ?talent,? in the real world, an absolutely driven ?B? or ?C? student will outperform a lazy ?A? student almost every time.

HONESTY. This is where the rubber meets the road, the diamond path to excellence.

1) What is your actual current skill level? What is the skill level necessary to make it in your chosen field? Make no mistake: writing is one of the most competitive fields in the world. EVERYONE thinks they can write, and to a degree, they are correct. If you're going to make your mark, you will have to bring everything you've got.

2) Who has the resources you need to bridge the gap between your current and desired skill levels? Remember that they have probably spent a lifetime gathering their knowledge. What can you offer them (that is ethical and healthy for you) to gain their help and support?

3) What do you fear most? Love most? What angers you most? Makes you laugh? Your ability to create memorable characters will be based on the depths of your self-understanding, and capacity to accurately observe the human condition. If you can dig deeply enough, you'll find an incredible wealth of subject matter, more than enough to last a lifetime. But you must be honest. When writing to stimulate an emotion in your audience, first write to trigger that feeling in yourself. Write for yourself, or for an audience you respect.

4) What is your best effort? There is a great scene in ?Walk The Line? where a music producer tells Johnny Cash to imagine he is dying in the street. He has one last song to sing to sum up the totality of his existence. What would that song be? Questions like this cut through the b.s. Don't try to be clever. Just tell the truth.

5) What do you actually believe human beings are? At the core of us, under all of the ugly and pretty. What are we? How do you explain the differences and conflicts between human beings: black and white, gay and straight, male and female. What do you think love is? What causes war? Why do we dream? Your own unique answers to these questions will point you toward your personal ?voice.?

6) What is the nature of the universe? Of God? Is there anything out there? Are we alone? While it is possible to write stories and screenplays from a variety of philosophical positions, the writer who knows herself and has a position on the nature of life will outperform a ?brilliant? writer who has nothing to say. Dig deep.

These two aspects, (1) hard work, and (2) honesty, will keep you busy for a lifetime, and take you to the very edge of your potential as a writer. And after all, if you haven't used up all the potential you were given at birth, it doesn't make much sense to complain you didn't get more!

Ever since the Google grand slam on affiliate marketing which basically paralyzes a lot of landing pages and their subsequent "commitment" to ensure that surfers and adwords advertisers have "good" experience using google by forcing up to 10x times the cost of per click, a lot of marketers is forced to relook at their marketing channel. In addition, there is this big sue against google for click fraud which google paid a small token somewhat in millions as settlement and after which they have been banning websites that are close to earning their first $100 which includes me. Google have been stringent in their position as attested by the number of complaints in adsense help forum.

Further verified by the latest book titled the death of adsense, it is time to relook at the method of revenue generation of websites. For newbies, the common terms are,
Impressions - The number of impressions is the number of times an ad is displayed.
CTR - Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).
PPC - The pay-per-click is the amount you pay each time a user clicks on your ad
PPA - Pay per Acquisition or Cost per sales
PPM - Pay per thousand impression
PPV - Pay per Visitor

Yahoo Publisher Network (YPN)
PPC. Saying is that YPN earning per click is up to 4x times that of Google Adsense but YPN click-through rate is much lower. It is still its better stage and is only available in US. But will certainly be my on A * list soon. (For US residents only now.)

Azoogle
PPA. Since 2000, online marketers have depended on the AzoogleAds? Network to deliver targeted and un-targeted customers from a variety of websites, search portals and newsletters. Ranked #1 by 30,000 media experts for 2004 and 2005 and looks promising. Percentage rate varies. Recommended.

Amazon Omakase
PPA. As an Amazon associate, you can now serve ads to your site based on the content on your pages. What's more, this service is totally compatible with AdSense. Unlike other ad program, amazon only pays you when some one buys usually at a percent between 4 to 8.5 which means rather huge if the user buys a thousand dollar plasma tv screen.

AdBrite
PPC or Flat-Rate. 2 type of ads avilable. Text Ads and Interstitial ads and is based on bidders getting your website. Free form text ads that give you more control over their appearance than AdSense. Also displayed with no "Ads by xxxxx" text. Excellent service. No exlusivity required.

Affiliate Sensor
PPA. This service automatically allows you to display ads from Clickbank's large member network. ClickBank is the Internet's largest digital marketplace, where thousands of the web's most popular products are sold every day. Some formatting issues when selecting certain ad sizes but overall cool. Recommended. Usually one sales is a minimum of $20.

Bidvertiser
PPC - Definitely one of the major players which will allows you to set your own price and advertisers or have everything automated, just like AdSense. $10 minimum payouts through PayPal. Recommended.

Clicksor
PPC, PPM, PPV. - Fixed rate for Advertisers. 70% profit share from displaying our contextual ads and able to earn up to 85% ad revenues for displaying your own ads under the affiliate programs. Additional 10% from the daily earning of Publishers referred. Check (min. payout: $50), or Paypal (min. payout: $20).Only seems to accept sites with a large amount of traffic, at least 50% of which must come from Canada, USA and UK. However, a search in google (ironic, isnt't it) shows Clicksor being called as fraud, much like Google itself.

Commission Junction
PPA. Using CJ's smartzones you can display rotating advertisements. Generally used for image ads rather than text ads and sells both physical and electronic products.

Direct Link Ads
Trying to be a competitor to Text Link Ads but is very confusing, not very user friendly and don't really explain what they do or how they do it.

Text Link Ads
Another big player in this field but only accepts sites with a good number of incoming links (they tell you its traffic that's important officially but unofficially incoming links are more important!) Rumors however is that it Google is trying to ban it.
Article Source : Writing Thank You Letters

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Both Steven Barnes & Andrew Tan Eng Chuan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Steven Barnes has sinced written about articles on various topics from Writing, Fitness and Writing. NY Times bestselling writer Steven Barnes has published twenty novels, and written for "The Twilight Zone," "The Outer Limits" and "Stargate SG-1." Get a FREE daily writing tip at: www.lifewriting.biz. Steven Barnes's top article generates over 49500 views. to your Favourites.

Andrew Tan Eng Chuan has sinced written about articles on various topics from Writing, Psychic Readings and Travel and Leisure. The author of this article is Andrew Tan EC, webmaster of AndrewBusiness and Maxente.com, website for and. Andrew Tan Eng Chuan's top article generates over 3600 views. to your Favourites.
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