This year alone, internet sales are predicted to increase by 38% and so it is very important you form, a solid internet sales strategy and follow through on it so you can tap into your share of this growing market.
Would it be nice if you could recoup all the money you spent on setting up your site in the first place? Here are our suggestions for increasing your internet sales.
Lets take scenario where you have, for example 1,000 products. Our first suggestion is you write 400 words on each particular product. This is important for capturing traffic on long tail traffic.
400 words might seem a lot, but if you do this gradually over time then after, say 6 months, you will have several very valuable pages all working for you and all attracting internet traffic themselves. Think of the power of that over 1,000 products. And what about over 5,000 products? All these products, because they are specific, are much more likely to convert into enquiries and internet sales.
Whatever your service may be, your first step is to form a list of phrases on which people would be likely to search to find you. With this list you then write an article on each phrase and get into the habit of posting a new article every week. Our purpose is to buid a huge net of phrases with which to capture traffic.
Posting article on a regular on going basis is a proven method of establishing your authority in your market, in Google's eyes. What this will mean also, is that you are setting up a very large net to capture traffic that is likely to be interested in your service.
Follow these suggestions through and you will see your site visitors grow.The time to start this work is now because it becomes much easier and more ingrained over time. It is the start of a proven technique for eventually increasing your internet sales
It may be interesting to know that something as simple as the sales button you use on your order page can be responsible for massive changes in your conversions, but it actually can mean the difference between no sales and hundreds of sales. Even by just changing the color of your order button, or changing the text on the button, you can have a major impact on your sales.
Really the only way to really make sure that you've chosen the right button is to split test, however there are a few things you could do to make sure that right from the start you are using a sales button that is most likely to have a higher than average conversion rate. In general, the color red can attract the users eye to the order button. A recent analysis of over one hundred of the top e-commerce websites showed that 15% of them use the color red for their sales buttons, so make sure that red is one of the options you test.
Other colors that tend to work well are blue, orange, and green so do run tests to see if any of these can help lift your response. It may also be worth testing rollovers for your buttons.
A rollover is when an image changes when a user hovers their mouse over it. Some studies have shown that changing a button's color from red to green upon rollover can increase conversions. Again, this isn't a hard and fast rule so there are no guarantees, but it's well worth testing to see if this holds true for your site.
The text on the button is also very crucial. You can often see a major change in conversions by doing something as simple as changing a single word on your button. For example, changing the text on the button from 'Buy it now!' to 'Get it now!' could make a big difference. Other wording you could try include 'Order Here', 'Click Here to Order', or just the single words 'Buy' or 'Order'.
A word of caution though. Some marketers believe that a certain percentage of people have an aversion to the word 'buy.' Remember, testing is crucial, but you might want to avoid words that are often associated with spending money. Again, the golden rule is to keep testing.
Something else worth bearing in mind is the profile of your customers, or potential customers. For some people, particularly those who are not particularly online savvy, conversions can be increased by giving them clearer instructions. Instead of having a button that just says 'Order' you might want to tell people that they have to click the button to purchase the product. It might seem obvious to you and me, but to someone with little to no experience buying things online, this may not be so obvious. Putting the words 'click here' somewhere on your button has been known to increase conversions for some sites.
Other things to test include the addition of credit card icons to the button, animation to draw attention to your button, adding images around the button, and adding design elements such as arrows to draw the eyes toward the button.
Remember, although your order button might be the last thing people see before placing their order, it is only a small part of the overall purchasing process. As well as running tests to see which order button works best don't forget to test your headline, your call-to-action, your price points, your body copy, and pretty much anything else that makes up your web site or is part of your order process.
Copyright (c) 2008 Paul Smithson
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Both Arthur Stoller & Paul Smithson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Arthur Stoller has sinced written about articles on various topics from Site Promotion, Halloween Costumes and Pets. Improve your by following these proven methods. Free videos show you solid actions you can take to optimise your web site and succeed in. Arthur Stoller's top article generates over 8100 views. to your Favourites.
Paul Smithson has sinced written about articles on various topics from Internet Marketing, Internet Marketing and PPC Advertising. Paul Smithson is the founder of Intellimon and the driving force behind the best-selling web site development tool (. Paul Smithson's top article generates over 8100 views. to your Favourites.