Where should you start? Google Adwords, which can be rather costly these days, or Yahoo Search Marketing, or MSN? Or would you be better with some of the minor PPC search engines?
Well, my experience is that the minor search engines generally have unresponsive viewers searching for free stuff. This is also the experience of at least two seasoned marketers I know. In other words, you do not get so many clicks, and few are buyers. Certainly, Google is a better place than these to advertise your affiliate products
Google is good but you could pay too much
Among the others, Google Adwords definitely brings results, but so does MSN, although it has a poor website interface which is a pain to use, and which is usually slow. That is worth putting up with, though, because MSN's surfers are responsive, and you will pay less per click than with Google. You will not get so many clicks, though, simply because many more people uses Google than MSN.
I have not found Yahoo Search Marketing (that used to be Overture) less profitable than the other two, but that might depend on the product. It is worth trying all three, and you will find that you can get a $50 free start with Yahoo Search Marketing. But be warned: they will still make you deposit some cash with them, but hey, $50 advertising for free cannot be bad.
I would recommend that you use MSN and Google Adwords to advertise your affiliate products.
Whatever you do, though, make sure you set a daily limit, a limit on each bid, and put in a finish date for the ad. Ending the ad project can be a nuisance because if it is profitable, you have to start it all over again with some PPC search engines.
On the other hand, it stops you getting a huge bill for ads you had forgotten where running. A daily limit of $30 does not seem much, but that is $900 a month, and if you have five or six ads for affiliate products running you can soon spend a lot of money if you forget what is going on.
Keyword research, the beginning. Start with 5-10 keyword phrases, create content, optimize, post, maybe publish? Why? Are you building an authority? Then, wait until you have at least 100 pages. Otherwise continue. But 5-10 pages at a time can go a long way towards an authoritative site. Remember, what works? takes work.
Keyword refinement, the outgoing. Following the previous though. After your initial research, primarily of some data you have form various keyword tools, you need to rely on your web analytics to see how focused your optimization is based on your visitors. That is what ?outgoing? means here. You need to look at this information, especially search engine and searcher behavior, and refine your optimization even further, for the cycle of your site.
The importance of content tagging. This is basically bolding or italicizing of keywords phrases in content. Don't overdue it. It is recommended to use it for user experience mainly. Doing it right will bring good benefits.
Article marketing and its impact. Writing articles is a great way to add fresh content to your site that is worth linking to. Now, for a good optimization of the content, add your keyword phrase within the first 20 words, at the of the page. Optimize one main keyword phrase per page.
The return of the niche? and off course authority sites. Sites within 3-12 pages known as ?niche? are OK in Google. You don't need to target or optimize every page, but you should have one page for every target key phrase you want to rank for. If you are after an authority type of site, then you need daily fresh content with 450-500 words a page. This content can be in the form of daily articles you can host and syndicate for your site. Also, a blog or forum is another great way to generate fresh content.
Both John Hartley & Lory Sargu are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
John Hartley has sinced written about articles on various topics from Auto Insurance, Adwords and Aerobics. Get FREE reports and loads of information about affiliate marketing at , your source for guides and tips.. John Hartley's top article generates over 60500 views. to your Favourites.
Lory Sargu has sinced written about articles on various topics from Cars, Search Engine Marketing and Cats. Content Source: Submitted by: . Lory Sargu's top article generates over 60500 views. to your Favourites.