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[G406]Google Ads On My Website

by Robert Borhi, Rob

If you are interested in earning income from your website, should you consider using the Google AdSense program to place targeted ads on your web pages? When I first considered this idea, I wasn't sure if it was right for me. You see, I have a number of websites that promote affiliate links to products and services in my market. I felt that if I put Google ads on my pages they would compete with my affiliate sales. Sure, I knew you got paid when visitors clicked on these ads, but could it be a significant amount? Eventually, I saw that many other top marketers were using these ads on their pages. So I decided to dive in and give it a try, and after a year of using these ads here is what I can tell you.

The first thing I noticed was the ease of use in using Google AdSense. Once you have joined the program for free, you can start creating your ad codes. And the neat thing is, you can customize the ads to your web pages. You can choose the color of the ads so that they match the color theme of your pages. You can choose from many different size ad blocks. For example, they have 468x60 regular banner size and 120x600 towers. This way, you can choose the size that is right for your page. Once you have made your selection, you simply cut and paste the html and place it where you want on your page, and your part is done!

You can track your ads with ‘channels'. Let's say your website has 10 pages. You can give each page it's own channel so that when you log in to check your ad stats, you will see how many ad views and clicks you are getting on each page. This is helpful because it shows you where your ad revenue is coming from.

I haven't really noticed any competition with my other affiliate programs! I've realized that Google ads don't compete with my website, they are an additional income stream. My sales and sign-ups didn't plummet once I started using the ads. What I believe now is that a certain percentage of visitors aren't going to convert into customers, so the ads are simply another way to generate revenue from visitors who weren't going to be customers anyway. As long as your own offers are well laid out on your site, if a visitor is interested in what you have they will still become a customer.

A good thing about Google ads is that they are ‘targeted'. This means that the ad content normally matches the content of your site. For example, if your site is about Boston terrier dogs, you will mostly get ads about Boston terrier dogs, or at least dogs. I can't explain how they do it, but the ad html you post on your site picks up the keywords on your pages, and ads are generated that match the site keywords. This is good because the ads will match the target market for your website. And since the ads rotate on their own, it gives you 'fresh' content.

Another bonus is that you are associating with a trusted source in Google. They are presently the number one search engine, which means that people know them and trust them. Having their presence on your website will therefore not lose you credibility.

Yes, but how much can I make, you ask! That depends on how much traffic your website gets, and the subject matter of your website. Generally, the more visitors your website gets, the more clicks you will receive on the ads. Since you get paid per click, your earnings go up with more clicks. Secondly, the subject matter of your site plays a large part. Advertisers have to bid on the keywords for their ads, and the bids generally go higher if there are more advertisers bidding on the same keywords. Likewise, subjects that deal with highly profitable industries, like loans, mortgages, and home business, tend to get higher bids. The higher the bids, the more you get paid for click. To sum up, if your website deals with popular subject matter in a profitable field, and you get steady traffic, you should do well.

In closing, if you decide to join the Google AdSense program, make sure you read their terms of service so that you follow all the rules. They have recently added some extra features to allow members to earn more, such as paying for referrals and toolbar downloads. The growth in online advertising keeps getting bigger and bigger with no signs of stopping. The AdSense program is an excellent way for you to benefit from this and earn an extra revenue stream from your website. I highly recommend it!

Yes, I've read about the apparent death of Adsense and my inbox has been stuffed with claims and counter claims about the value of this product or that strategy. . But that is not the reason.
You see, I am a writer. I love nothing more than to research and write material on the area of my passion. In fact I have devoted my life to that very thing. Other than a bit of housework and meal preparation in support of my hardworking life- partner, my time is spent online researching and writing my own material. I am very proud of the material I have produced and offer in the form of articles and e-books on my website.
Once I have attracted a visitor to my site, why on earth would I want them to suddenly leave and go who knows where? At least if they clicked on an affiliate link I have something of an advantage for two reasons: (a) I have chosen where the visitor will go when they leave my site and (b) I could receive some income if they purchase the product or service on the site to which I am an affiliate.
With Adsense, the most likely place my hard-earned visitor would end up would be my direct competitor! That's like owning a Pizza restaurant and advertising the local Chicken Take-Away in my establishment. Yet, that is in effect, the type of thing I would be doing if I displayed Adsense on my site. Yes, it might make sense to Google to provide contextual advertising. It would probably even make sense to the advertiser (otherwise why would they do it). But it makes no sense to me.
I write because I believe I have something worthwhile to say. I believe, in all honesty, there are a lot of people who would benefit from hearing what I have to say. . I also believe that laborers are worthy of their hire, so yes, I offer some of my material for sale. I put my material before people. If they like what they see, if it fills a need in their life at that particular moment in time, they may buy. If they don't like what they see, that's okay. But the last thing I want is for them to rush in and out of my store because their attention has been grabbed by my competitor who I allow to stand in the entrance to my place of business for the purpose of diverting my customers across to his store. Will they come back to me? I don't really know, but I sure as heck would rather it didn't happen in the first place.
On the other hand, I recognize that I am something of a crusader. My site is not there specifically for me to make money, although the income is appreciated. If I was only interested in making money (and it seems, if you believe everything you read you either make millions or you make zero when you are in business on the Internet. There is, apparently, no middle ground) then I could provide the mega-store approach and offer you anything and everything your heart desires.
I heard recently of one entrepreneur who has 75000 websites! Apparently the content on those sites is so unappealing that he makes tens of thousands of dollars each month from Adsense alone. To that I say Great. I trust he enjoys his money I choose to journey along a road apparently less traveled. What I lose out on in the area of financial gain, I certainly make up for in satisfaction of achieving my life's goal and a career path that I honestly love. There not much more I could ask for.

"With web designers achieving relevant content to what consumers are searching for, its going to produce top quality websites, the competition is going to get harder and harder and the internet will be at the peek of its lifespan"

Article Source : Pg. 359

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Both Robert Borhi & Sat are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Robert Borhi has sinced written about articles on various topics from Computers and The Internet, Marketing and Prospects. . Robert Borhi's top article generates over 9900 views. to your Favourites.

Sat has sinced written about articles on various topics from Aquarium Fish Tank, Computers and The Internet.