You'd enter a site, and in some location you'd get to see a banner (often these were quite numerous and very large), which would present and ad for whatever company was paying for adds on your space.
But there was one problem with this kind of advertising. It really wasn't exploiting the fact that the ads weren't in some newspaper, for more detail go to: www.instant-adsense-dollars.com. But were instead presented over the Internet.
You've probably noticed a lot of things like this over the pages you've browsed. You're looking at an on-line shop, looking for a watch but you get a banner that advertises a car.
While you might, at some later point want to buy a car, right now you're looking for a watch and it would have surely been nice if the banner were advertising a watch, because then you would have probably clicked it.
Well that's also what the folks at Google thought of, for more help visit to www.google-atm-machine.com. so they came up with a killer idea. This is knows as Google Adsense, and it's known as a targeted advertising program
What you do (as a web designer / website owner) is, instead of jumping through hoops to get some banner on your site that your visitors won't even care about, is you just allocate some region of the screen.
You then sign up for the Google Adsense program, you insert a small snippet of code in your webpage and Google ensures that in the location you specify, a banner will appear, presenting adds relevant to the contents of your site.
It's very easy for Google to do this because Google is a search engine company. It looks for the key words in your page, searches a database of websites to find the ones related to whatever is on your page and presto: a targeted ad.
You (the webmaster) get a fee for each visitor that clicks on an Adsense banner on your site. Now that's bound to happen more often then with a traditional banner because people are actually interested in what's in that banner (otherwise, they wouldn't be on your page would they?).
But, this also does wonders for the people who want to advertise. And it's because of the same reason. The greatest thing about Google Adsense is that all the content in a banner is relevant.
This relevancy is the key to the programs success, and also the reason why everyone remains happy. The advertiser has a relevantly placed advert, the publisher earns money from their content and Google take their cut.
Of course, as always, Google has set some high standards for its Adsense program, in terms of looks and functionality. You can't have more than two such banners on your website and Google only inserts text in these banners.
So an extra benefit is that Adsense advertising is a lot less obtrusive then regular advertising. But this also means you should position the banner better because it's possible that visitors might miss it altogether.
So in the end, Google Adsense is an advertising program that is unique because the ads are relevant to the content on the site. Anyone that wants to advertise pays Google for it. Anyone who wants to place ads on their site does this through Adsense, getting paid by Google in the process.
All transactions are run through Google, and the advertisers and publishers get access to statistics which help them to understand and moderate the effectiveness of their campaign.
Google Adsense is a contextual advertising program that allows advertisers and publishers to work together for a win-win outcome for all parties concerned. Through publishers or webmasters who rent space on their websites, advertisers can get "contextual" or highly relevant advertising out to web surfers who visit sites that interest them. Google will place various forms of advertising on sites, and depending upon the number of ad impressions or click throughs, an advertiser will pay a certain amount to show their advertising messages.
The Google technology is cutting-edge and was, until a few years ago, impossible to attain. However, utilizing complex Google algorithms, the spiders who are robotic readers visit various websites and calculate the number of words versus the number of times a certain keyword or phrase is present. This tells the spider and Google which types of advertising to deliver. The relevancy of the advertising is directly related to a visitor clicking on the advertiser's message.
Google maintains the network and has final say over what and how many times an ad will run. The web publisher decides how many and where the advertising will appear on their website. The advertiser pays a certain amount per click or 1000 impressions and the ad is delivered a certain number of times based on daily budget. Adsense publishers and advertisers can use a plethora of different delivery mediums including: link ads, content ads, picture ads, RSS feed ads, mobile ads and, in its beginning stages, advertising via YouTube.
In addition to the type of advertising available, the advertising can also be delivered in a wide variety of sizes from the smaller 125x125 on up to the larger 336x280 ads. The shapes range from banner, to vertical skyscraper advertising, ads for getting advertisers to use the service, a search feature that also pays and straight referral bonuses.
Recently Google has allowed users to publish advertising in a whole new way. As mentioned previously, YouTube advertising is taking Google Adsense by storm. Video is the next big medium, so it's no wonder that advertisers are following suits. Many web publishers are placing video Adsense on their websites and blogs to help grab the attention of surfers and add interest, motion and color to their website. In addition, these ads also garner the webmaster more income.
Adsense publishing is an up and down income with many variables going in to whether the webmaster has a good month or a bad one. While some websites have a large amount of traffic, others are smaller niche markets with very specific advertising being delivered. In some cases, the smaller, niche intensive websites earn more money than the larger, broad-spectrum business models, because the advertising in smaller niches has advertisers paying 10x the amount of money that others are paying.
A case in point is the "Mesothelioma" niche. There are tons of websites up with advertising and content related to the asbestos cancer, Mesothelioma. This is because one click on an ad for a lawyer who specializes in Mesothelioma cases would give the webmaster $4-$5.00 per click while others were paying 10 cents per click. While that is no longer the case, Mesothelioma does still get a pretty hefty cost per click.
Adsense provides many tools for their web publishers and advertisers to use in order to maximize their earning potential. Google also provides a full training school for serious business concerns looking to become certified in Google Adwords promotion. While this program is for the big guns, the little guns are just as welcome to work through the program and it is completely free with both video and text printouts.
To gauge how the Adsense earning are going, and to figure out trends and track which sites are doing better than others monetarily, many web publishers will not only use their Adsense publisher's ID, but also add a Google Adsense channel to each of the ads that they generate. In this way, they can keep up with which sites are doing well and which are not and make adjustments accordingly.
Webmasters who are looking to earn more revenue from Google Adsense are now, more than ever, able to get web visitors who are targeted and ready to visit, read and possibly click through to products and services that are niche specific and delivered by t
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