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[G408]Google Adwords Landing Page

by Farhad Divecha, Far

Google announced that it will also include metrics based on the relevance and quality of landing pages (http://www.accuracast.com/services/ppc-management/landing-pages.php ) in the quality score, which affects ranking and CPC of sponsored links, will now also include. We discuss:
AdWords Quality Score basics
The Quality Score is a number used by Google to evaluate the quality of your keywords in order to determine your minimum bid and the position your ad is shown in for a given maximum bid value. The Quality Score was normally determined for each keyphrase you bid on, by the clickthrough rate for the keyword, relevance of the actual ad's text, historical performance, and some other factors.
The Quality Score multiplied by the Maximum Bid gives you the value Google uses when deciding whether to set your keyword's status as active or inactive, and to decide the position of active keywords.
Changes in calculation of AdWords quality score
With the new system for calculating Quality Score, Google will now also include the quality and relevance of the landing page and the site to the keyword.
This means Google will probably spider your entire site from your AdWords landing page(s) (http://www.accuracast.com/services/ppc-management/google-adwords/ ), evaluate it in a manner similar to how it evaluates sites on its organic listings, use techniques like Latent Semantic Indexing (LSI) to determine what the site is all about and then decide how relevant the site and the landing page are to the keyword.
Moreover, there is a high likelihood that Google will also use your conversion tracking values to provide an indication of whether or not their users are judging your site to be valuable and are converting into leads or sales on it, and include this as yet another metric when calculating the Quality Score.
How does this affect your search engine advertising?
On the face of it, this new metric does not change much for a scrupulous advertiser, who follows all of the Google AdWords ( http://www.accuracast.com/services/ppc-management/google-adwords/ ) editorial guidelines. The guidelines merely state that your landing page should be relevant to the ad copy and the keyword you bid on, it should include the main elements of the ad, should ideally provide details on any special offers quoted in the ad and should not attempt to mislead users.
If you follow the editorial guidelines and use AdWords scrupulously, the effect of this change should either be positive -marked by a lower CPC or better position - or none at all for your campaign.
Advertisers who chose to bid on low-price, high popularity keywords ( http://www.accuracast.com/resources/seo/seo-keywords.php ) just to gain visibility with the hope that a few inquisitive visitors might buy something from their site, will now find that they need to bid much more to keep these keywords active.
Keywords that don't convert well into sales or leads might also be negatively effected. This again, can be good for you, since you don't want to continue paying for words that are not winning you any money. This can be problematic, though, when your conversions tend to be offline, or over the phone for some keywords and not for others.
Google AdWords Landing Page and Site Quality Guidelines
https://adwords.google.com/select/siteguidelines.html
Other articles to read:
?Search engines and Title Tags ( http://www.accuracast.com/seo-weekly/title-tags.php )
?The future of online marketing ( http://www.accuracast.com/seo-weekly/online-marketing-future.php )
SEO Weekly ( http://www.accuracast.com/seo-weekly/ )

Google's first tip for squeeze pages is to keep your objective in mind. You need to ask yourself the following questions: Are you for sale? Are you going for a lead? Or are you going for download? These are just three of the things that you can do with your squeeze page.

Another tip is for you to refer to specific keywords. Offers call to action on your landing pages. Free download sounds more appealing to people than any other flashing prose in their computer screens.

But when they get to your site with the hope of getting a free download and you require them to opt-in, it's not free. We can debate that but probably a better way to go about that is to say, subscribe for free download or subscribe for download. This leads to the next tip which is make your ads as clear as possible.

Make you landing page navigation simple and help people get what they want. Don't create obstacles and sure that people can get back to Google by clicking the back button and sure that you don't have a popup or pop under on the landing page.

Now, Google's definition of a popup or pop under is only when a new window opens. So the dynamic HTML fly-ins, slide-ins those are okay because the new window does not open. It is part of the existing webpage and you can use those to boost your sales.

For specfic opt-in pages, Google advocates that you keep your sign up simple as possible. Always go for the very minimum of what they could fill up. And after that you must also make sure that you give them something of equal or greater value for the information they give you.

In a nutshell, Google's guidelines states that if your squeeze page is just squeezing them to a sales letter, you can get in trouble there. So you really must strive to offer a little bit of value of free downloads or free lessons.

Of course, notwithstsanding the fact that you are an internet marketer, those free five lessons can be disguised as informational sales letters. Subtlety is key to your success.

Clearly, there are just so many landing page approaches to choose from. You can go direct to merchant or earn via the Google cash method. You can send people to the review page where it basically reviews different products and compares them. You can do the pre-sell then squeeze. You can do the squeeze then pre-sell. You can also squeeze your way to merchant or download.

Whatever method you choose, just make sure you are not violating any rules and that you are really giving something of value as much as you are receiving valuable information. While you can get sales from deceptive means in making people opt-in, it is the element of trust that makes you get to keep your customers.

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Both Farhad Divecha & Joel Christopher are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Farhad Divecha has sinced written about articles on various topics from SEO Search Engine Optimization, Internet Marketing and Adwords. 1)2). Farhad Divecha's top article generates over 1900 views. to your Favourites.

Joel Christopher has sinced written about articles on various topics from The Internet, Network Marketing and Marketing. Joel Chritopher is known worldwide as the who can help you generate leads and increase you profits. Find out more at http://www.masterlistbuilder.. Joel Christopher's top article generates over 201000 views. to your Favourites.