Print Article for : Google Ad Words Tool

Your Online Guide » Advertising & Marketing » Strategies of Advertising

[G406]Google Ad Words Tool

by Karl Glantschnig, Kar

These days Google offers Custom Campaigns also. Google specialists customize the campaign for you after getting the required information from you. They charge $299 for the campaign and the money is put in back into the initial ad clicks.

Google Ad words Program: How does it work?

The basis of this programme is the Auction Model of Advertising. If you are a small business and you wish to advertise on Google, it is perhaps the easiest setup to create.

The Programme:

This programme is based on keywords. Whenever a particular keyword or a keyword phrase is searched, a link to the website will be displayed if the webmaster has chosen the same keyword or related keyword phrase. In the Google search results; these ads are displayed to the right side of the page.

You as a webmaster have to choose a particular keyword for which your ad will be displayed. The amount you have to pay will depend only on the clicks you receive on your website.

This is the PPC or Pay per Click Model. There is a feature of Programme Discounter that lowers your costs by keeping the price just $0.01 higher then the competition to maintain the ads position on the page.

This position of your ad is also uniquely determined as Google will multiply the CPC and the CTR (Cost Per Click) and the (Click through Rate).This ensures that the best ads get placed high ,not necessarily the highest paid ads of bigger businesses. This helps the webmasters who have the best ads not the deepest pockets.

Only the ads with 0.05 % CTR can stay, so you need to have good ad copy to ensure that, another leveler with the bigger players. You have a choice amongst 250 + countries and across 14 languages when selecting the country and language there by better targeting. The set up cost is just $5.

You can advertise and reach lots of customers simply by choosing the right keywords. A word of caution here, you must avoid going for the popular expensive keywords but focus on the right keywords.

You must use variations of keywords also as some American spellings are different then Irish and British versions. Try using both singular as well as plural version of your keyword.

Keyword Selection:

Google offers four options for the keyword matching, which are:

Broad: The match is for large category say your keyword is French Translation, your ads will be shown for both French and Translation.

Exact: If you place a square bracket around your keyword then only when your particular keyword is searched, your ad will be shown. Say for French Translation, you must write [French Translation].

Phrase: Include the keyword in quotes so the ads will be shown even if your keyword is present in the searched phrase.

Negative: You can block your ad from being shown if certain words are present in the searched phrase.

Some words are immediate attention grabbers like free, new, and sale. You can try using an action phrase also that will ask the reader to do something. The action phrases are more helpful.

Analysis of the Ad words programme:

A continues analysis of how any particular ad copy is doing is necessary to generate maximum revenue. You can track how many people after being referred from a source, bought the product at your site. This also will help you evolve your ad copy and advertising.

Some key strategies to make most of Google Ad words:

Use a powerful sales copy. Give people a great reason to click on your site and find what you are selling and for how much are you selling it.

For highly competitive items, you will get clicks even if you are not on first page but for lesser ones try the first page only.

Do not put all keyword with one ad group, create different ad groups for different keywords.

You will just get Active keyword or Inactive keywords. You need to bid high to activate the keywords. This helps in bidding so ensure that you have weighed all the related keywords.

If your site sells some very specific products, use only keywords that are correct matches, like [Perfumes].

In case you are using a keyword phrase, use double quotes.

That ways you will see your site in the results when anything connected with the keyword phrase. Say if somebody searched perfumes or vanilla perfumes, both times the site will be listed.

In all, Google Ad word is an extremely interesting and economical marketing tool that you can use for advertising. It requires just smart thinking and good analysis.

One simple truth of any business, it's to advertise your product, very wide, but with the minimum costs. From the invention of PPC - Pay Per Click, the online advertising, taken a new twist, as was possible to pay a few cents (at the infancy of this method) and be in top search results pages of Yahoo, Google, MSN etc.
Not anymore today. Now you have to pay $1 or $5 just for click, which usually it's 99.9% not converted in a sale...
What to do with products which you sale for $5? If just a click it's $5, to be redirected to SEE the product? If all visitors buy that product for the same price as you pay the advertising, why you are anymore in that business? Just to be there and to .. loose money? And your valuable time?
You ever tried to understand and to manage the new CTR - click-through-rate kind of so call optimized ad? As the smart guys pay not so much as the newbies? Again, older members of Ad Words may have a very important financial advantage, versus of exorbitant costs for the new innocent-later-coming advertisers?
Do you know that you pay at Ad Words your ads, and others receive a substantial income from your money, just to post your ad on them webs, in Ad Sense style?
When you want to advertise on Google, you have 2 options on the same page. To spend money on PPC ads, or to gain an income by displaying such ads on your website. Shortly... Ad Sense consume the income from Ad Words (less of the Google important profit slice of course)...
However, because the natural search results (or so called organic results), the online shopper have always that so called sponsored ads in the right side and at the top of page too. And with Ad Sense, you may find Google ads, on... too many third-party websites...
Google everywhere... it's good and bad too.
It's good, if your ad go on related webs, but not good that you pay too much, and eventually you make not enough sales. The most of PPC advertisers, make no sales at all.
The beginners are trapped in so many help, tutorials, trainings and courses of learning and uses Ad Words, as many others make even more money on the poor newbie.
Who are the very few lucky ones which had the ability to do a slalom to avoid rules and payments?
Or a better question... Why Google and Ad Sense members are so profitable?
Because of so many losers of course. From where are the huge profits of Google and it's Ad Sense affiliates? From donations? Of course not.
They not deceive the advertisers... they just tempt them to use a system which worked well at the beginning. Now because the inertial good news from the beginning, they still pretend that it's the same efficient way of advertising. That's true, that's profitable. But only for a few.
The printed money notes are the same on the public market, on banks and pockets of everybody. One somebody become rich, MANY others have to loose something.
For any millionaire, are thousands of losers. Can not be a winner, without many losers. Even at the Olympic Games. At any marathon, are thousand of runners. Only first 3 gain something. The rest are losers.
How do you feel? A winner or a looser?
How it's possible to preach that everybody may become rich? Who will be poor then? Because the gold in the banks, and $ notes and coins remain in the same number!...
Everyone may become rich, if is between the first runners. At the Gold Rush, late arrivals found nothing... The first finders cleaned the gold mines (or become owners of that mines)
You have to understand that navigating on the sea, you have to be the very first finding a new island, and claim it for you. The later arrivals may apply to become citizens on your kingdom only...
Returning at our Google Ad Words or Yahoo Overture, I may say that these are gold mines for them owners, not for you. You just do same ad trading on foreign land. Learn what you can do on these... countries, and transfer your profit in your land.
When Overture drop the price from $299 to $199 to open a life account for me, they knew what will follow... More money for them (for sure) , doesn't matter if you sold any product or service...
So if millions just try time to time, still it's good business for them... Because always will be new innocent comers...
I have just read a recent testimony, of a guy which used the Google top secret info. How to manage a secret, and how to reveal it, it's not easy...
You have to develop a sense of... smelling the truth. Just exercise it, and in time focus on understanding by reading between rows.

In any business it's a risk. Choosing any teachings, involve risks. Following any leader, include a risk. Learning a secret may bring the temptations...

Article Source : Advantage And Disadvantage Of Advertising

About Author

Both Karl Glantschnig & Leo Cozmyk are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Karl Glantschnig has sinced written about articles on various topics from Affiliate Programs, Internet Marketing and Site promotion. Discover How To Gain Instant Access Right Now Today To (Software & e-books)- You Can Sell Starting Today. Karl Glantschnig's top article generates over 74000 views. to your Favourites.

Leo Cozmyk has sinced written about articles on various topics from Adsense, Cars and web development. Leo Cozmyl educator, writer, designer... More at http://LeoCozmyk.com Read more about Google Secrets at http://googletopsecret.info. Leo Cozmyk's top article generates over 74000 views. to your Favourites.