Google is the biggest search engine on the web. It controls over 40% of Internet searches, and with that it controls pay per click advertising (pay per click). PPC involves the advertiser paying a rate for every click through (CTR) in which the advertisers set. As their budget increases, their position increases, and as their position increases, they get more traffic.
This has lead to over 140,000 companies choosing to advertise with them, and they advertise in a number of ways. The first way is through is through appearing on Google searches, the second is through appearing on distributors websites, and the third is through appearing in distributors search results. As advertisers appear in Google searches, the question is sometimes asked. Why do they choose to advertise with distributors as well?
One reason for this is scalability. Those who originally choose to advertise in search results and who were getting a ROI (return on investment) will decide at one point that they need to identify other advertising opportunities. With thousands of websites which have the capacity to display their adverts the advertisers can gain further exposure very quickly.
Another reason why advertisers choose to advertise in Google distributors websites is that it gains them further exposure. 60% of internet users do not use Google, so the advertiser can appeal to a wider audience through choosing to opt for distribution channels. Many website users may be looking to buy a product such as a phone, yet instead of coming across a website which sells such a product, they come across an article. If the article is on a website which contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is renowned for being an ethical company who are fun to work whilst providing free services to millions worldwide. Advertisers feel that money invested with Google is safe. Despite the evolution of click-fraud and its inevitable disadvantages for advertisers they appear to understand that this is an issue which Google wants to stop and hopefully will eventually. Advertisers are happy that Google admits a problem exits and provides refunds accordingly.
The trust in Google also stems from a trust in pricing. The pricing is set by market forces and therefore advertisers never feel that publishers or Google are overpricing the service. This means that as long as advertisers are able to advertise they will continue to do so, if not at the same rates.
Another strong advantage for advertisers is that they can appear where publishers promote their service. An example of this can seen if you consider a publisher who is discussing the benefits of new IT software. If a software retailer appears on the website then inevitably they will be the likely source from which the web surfer will purchase the product. If the surfer is not interested then you could argue that they would not click on the advert.
The service which Google provides has created an opportunity for businesses of all sizes to advertise. Although the issue of click fraud still plagues the service it is till widely regarded as the best. New businesses attempt to promote themselves on the web, whilst established brands alike choose to attract interest in their service using the same technique.
You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates at www.AdsenseTemplates.com (http://www.adsensetemplates.com). They are offering 100 fresh new templates every month.
To do this you just go here: https://adwords.google.com/select/login Google adwords has provided a very detailed and useful ?Sign-up Demo? which is in the form of a video you can use to refer to as you go through the process of signing up.
One of the best things that Google adwords has to offer is the statistical information this can save you lots of money and help you target your prospects in the most cost effective manner imaginable. BUT, if you don't understand or use this service you may be throwing you hard earned money away in effectively. Now we don't want to do that because it defeats the purpose. Because there are so many variables involved in using adwords it's difficult if not impossible to explain exactly how you should run your campaign. The best way is going to be different for everyone reading this, but I can help you to interpret the statistics that you see and then you can ?tweak? your ads to get the most out of them for your particular promotion.
For starters, you should use the ?conversion tracking? option. After you click on ?conversion tracking? you'll need to choose ?get Conversion page code?, there you can follow the instructions and choose the one that suits your needs. The code that Google generates is then pasted into the page described when you chose the option that suits you. To insert this code follow Google's directions or See above.
Having this code in place will enable Google to provide you with statistics that you can use to assess the effectiveness of a Campaign or ad group.
I recommend having your adwords account running for a day or two before trying to understand this next bit.
For example: (Talking about Search totals only) if an ad is being shown 1,000 times (Impr) and only has a CTR of 0.20 (displayed as a percentage) it means that your ad is being shown, but the people that see it aren't clicking on it very often, or they aren't seeing it. So it could be either because the ad is showing in a poor position (Avg. pos) 213.7 this would be on about page 15 or something, there may be a lot of competition for that word, you would need to raise the bid to try and get it to be seen more often. Or it could be well positioned (Avg.pos) 1.1 but not being clicked on because it is poorly written or not targeted to the keyword people are searching on. Or the key word/s could be too general. So you would need to improve the wording of the ad, or choose more targeted key words. This is an extremely generalized synopsis.
Conversion Rate:
It is necessary to consider the (Conv. rate) 20% this is the percentage of actual sales/sign-ups resulting from the ?Clicks?, So if you find that your ad is receiving a lot of clicks but the conversion rate is low, it may be an indication that either your ad is misleading! People click on the ad and go to your landing page expecting to see motor cycles and find chickens there! Or it could mean that your landing page is just poorly constructed, and not conducive to getting the sign up or making the sale.
A rule of thumb to get started is this: Use Google's ?Keyword tool? to select keywords from your landing page this will help ensure the keywords match the landing page. Let's say you're selling apples. People searching to buy apples will search for a keyword like ?apples for sale? you will have ?apples? as one of your keywords for the ad, because you would have ?apples? on your landing page. Your ad wording might be something like, ?we sell Apples?. So The customer is looking for apples finds an ad that says ?go here to buy apples? they land on a page that sells apples, we have a synchronization happening all the way through, and that is cost effective target market tactics.
A Campaign can contain many different ad groups; an ad group can contain many different ads.
Split Testing:
And ads can be split tested. This means running two ads using the same keywords and settings as though they are one ad, but alternating shows of each ad, Google adwords does this part of it for you. After you make the ad that you wish to test, you then let it run for at least a day or two, and then you can assess which ad is better, using Google's stats such as Clicks ? CTR ? CPC, and the number of times each ad has been shown, over a given period of time ?Served? then discard the looser. Like a competition.
Both Matthew Meyer & Bill Boyd are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matthew Meyer has sinced written about articles on various topics from Blogging, SEO Articles and Advertising Guide. Matthew Meyer. For more information on affiliate marketing see the affiliate marketing section of TheFreeAdForum.com directory at:. Matthew Meyer's top article generates over 60500 views. to your Favourites.
Bill Boyd has sinced written about articles on various topics from Forex Trading Forex, How to Sell on Ebay and Adsense. Bill Boyd, is a fulltime professional Internet Marketer.To learn more about using Google, and get the rest of the report that this came from, go here: