Who hasn't seen the little "Ads by Gooogle" text ads on any website page?

What Google brought the online world that has made them so insanely popular: contextually relevant ads.

Translation: ads that go with stuff people are already interested in - e.g. what they are already reading about. Visiting a travel site? The little Google ads you'll see offer luggage and other travel related fare.

Goodbye to ads we have no interest in. E.g. SUV ads on an environmental preservation site.

Google offers up ads on hundreds of millions of web pages, but only to the readers of THOSE specific pages, relevant to THAT specific content. Instead of putting the same product and service pitches on each web page. What a concept!

This is niche marketing - and Google has done it FOR the advertisers - who until Google, tried to pitch their stuff to everyone, like Ford Motor used to do.

Telemarketers pitched their stuff to the wrong people so often that the public rose up and asked the government to create the "Do Not Call Registry" - to get them to STOP calling us with stuff that wasn't "contextually relevant" to - i.e. not relevant to us.

Shall we follow Google's lead and become relevant to others? We focus on asking around for someone like you, who might like to know about something that has helped your achy knees, without surgery or drugs...

Or you might ask around for someone who who might like to know about a business of their own that they can do from home, like what you're doing...

Mass advertising is so over. Niche prospecting (for people like you) is what the world is responding to.

Shall we follow Google's lead?