Effective communication need not be a difficult task. Proof read your memoranda, letters and reports carefully; there is no need to be overly formal to communicate effectively, so adjust your tone according to your target audience. Writing with an appropriate tone, and pace, will be more interesting to read, and more readily understood, by the recipient.
Be positive in your approach; too many negative statements may build up a level of emotional resistance in your reader(s), and the full meaning of your message may be diluted, or lost completely.
Ensure that your reader quickly becomes aware of how he, or she, will benefit, from your message, and of any actions that he, or she, needs to perform, as a consequence.
Help the Reader to Understand
Use words and phrases that your reader can easily understand. Do not use too many technical terms, or ?flowery? vocabulary, that could confuse or mislead your reader. Your aim is to help your reader to understand the message that you are trying to convey, so try to use plain, simple English, wherever possible.
Be careful when writing the body of your text, because using too many sentences, or paragraphs, will not always magnify your message, but can cover up your meaning. Be clear and concise with your writing. Every sentence should convey something consequential.
If you have had previous communication with your recipient(s) you may be to anticipate any questions, and answer them, such that your correspondence is informative, interesting, and functional, from your point of view, at the same time.
Avoid Jargon
Be particularly careful with technical jargon, and acronyms, especially if you are writing for recipients in another area of business, or expertise. Terminology, and abbreviations, that you use on an everyday basis may appear to be complete gobbledegook to readers from other sectors. Make sure that you explain, fully, any concepts that you introduce, in simple terms, so that everyone can understand.
Ensure Accuracy
When writing, it is essential to check the factual accuracy of your work, as well as spelling, punctuation and grammar. The use of word processing software to generate your correspondence allows you to use a spell check facility, but this may not, necessarily, highlight grammatical errors. Focus on what you originally intended to convey, and be critical with your work, to ensure that your message comes across as both accurate and interesting.
Conclusion
Professional writing effectively is a skill, which, like any other, can be practised, and developed, over a period of time. The benefits of developing a professional writing style, in terms of presenting a polished, prestigious image of an individual, or company, are plain to see, and, once you have grasped the basis principles, that writing style can be adapted to suit any profession, business environment, or target audience.
Users can be updated as soon as new content is added. RSS is most commonly used on blogs and news sites. Website owners can then syndicate the RSS feeds so other sites can publish the content (sometimes just the titles of the new content is published).
RSS has countless benefits. It lets regular web users keep up to date with your content. Some people are simply too busy, or they forget to check their favorite websites regularly.
RSS lets them subscribe to your feed, notifying them when your site has been updated. They can then either read the new content in their RSS reader or click the link through to your website. It is up to you to decide whether you will deliver the full content to their reader, or just the title and summary of the new post or article.
RSS feeds can increase your traffic significantly. Just by letting your readers know that your site has been updated, you can bring people back over and over again.
To ensure that people click through to your site, make your RSS titles compelling and exciting. By also generating curiosity, people are more likely to visit your site. That is why summary RSS feeds are ideal in many situations, rather than full feeds.
RSS feeds should be a part of your search engine optimization and traffic generation strategy and as such, you should endeavor to stick to your SEO strategy as much as possible.
If you are using a blog platform like Wordpress for your site then no work on your part is required to generate a RSS feed. Wordpress automatically creates a feed and provides a subscribe link in your navigation. There are also many Wordpress plugins that control and customize RSS feeds.
To receive an RSS feed, users just need a feed reader. Many email programs, such as Mozilla Thunderbird, now offer RSS feed readers. Some other popular RSS feed readers include:
Amphetadesk FeedReader NewsGator
To add a feed to your reader, simply find the URL of the RSS feed on the website or blog you want to track. Sometimes the URL will be given to you; other times you may need to right click on the RSS icon and select "copy link location" or similar command.
Then simply paste this URL into your reader Add Feed window and the 10 latest news feeds will automatically downloaded (webmasters may choose more or less than ten).
In addition to software there are also internet based feed readers such as Google Reader, Bloglines, Feedbucket, RocketRSS Reader, and My Yahoo. Whichever method your users prefer to use, they will reap the benefits of RSS feeds and updates from your site as they happen.
Now that I have explained RSS to you in plain English, you can begin using it as part of your marketing plan. RSS provides visitors with an excellent way to track new content on their favorite websites. On the other hand, webmasters will love being able to syndicate their new content to many readers, whilst gaining potential traffic and increased earnings from their site.
Both Ross R Smyth & Maury Klein are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.