good design will drive traffic to your site while excellent optimization of your web pages will increase your rank in search engines. All in all, you will benefit through obtaining your desired ROI for your business. There's much better sales conversion rate.
Where do these things differ? Certified web designers and SEO specialists see things in different perspective. This could be because of the orientation they have about their own respective roles in website building. Take these, for example:
1. The use of Flash in websites. At an SEO standpoint, the use of Flash in business websites is often discouraged. First of all, it doesn't really improve your rankings in search engines.
As a matter of fact, it can be very detrimental as it becomes a lot harder for crawlers to check on your content and have your web pages indexed. Second, Flash takes sometime to download. Because there are wide choices of websites available, Internet users don't have to actually wait for your web page to download.
Meanwhile, for a typical web designer, Google has the ability to read Flash. Hence, you will not only capture the fancy of your Internet visitors, but you can also not worry about not getting indexed at all.
2. Multiple optimized content pages. Though Flash websites can still be indexed in search engines, SEO specialists believe that for you to be able to do that you must be able to compensate this elaborate design with a lot of well-optimized pages. If not, you wouldn't be able to guarantee any inclusion, as search engine crawlers can only read texts, not Flash, Java, or HTML files.
3. Conversion. Web designers, meanwhile, believe that it doesn't really matter if you have well-optimized pages or not because what's actually important in any business website is your conversion rate. You should have the capacity to convert your traffic to regular customers. Because of the beauty of Flash, web designers have an inkling that it will be a great method for easy conversion.
How do you exactly choose a web designer? Based on the things above, you know that you both need a web designer and an SEO specialist working on your website. However, looking for them is like searching for a needle in a huge pile of haystack. It's even difficult to search for just one competent person, how much more for two individuals? Yet you should always persevere as the rewards are always long term and something that will truly be beneficial to your business.
Here are some ways on how you can pick the right web designer: 1. Make sure that he is competent to do the job. Keep in mind that a true-blue web designer will get you that far. You are looking for someone who doesn't only know how to create fabulous designs but also understand why he needs to settle for this layout and not the other one. He must know the essence of SEO and apply these to his own web design.
For example, when it comes to SEO, linking related pages in your website will guarantee excellent search engine rankings. You may also need to add a site map to contain all the links in your site and make it convenient for search engine spiders to index your pages.
2. Look for a portfolio to prove their worth. You basically don't need to work with an experienced web designer for your website. What's important is that the person is capable to do the job. For him or her to be able to do that, you may want to ask for his/her portfolio. Make sure that you have certain criteria in your mind by now, so you will be able to have something to compare their works with.
3. Make sure that they're very easy to work with. Communication can sometimes be a headache once you start working with a web designer. Usually, they work in their respective homes, so you have to rely on instant messengers and e-mails. Ensure that they can easily be reached and that they can instantly pick up whatever concept that you may have in mind. After all, it's still going to be your business website.
4. He can actually maintain your website. The process of online business will always be continuous. Everything doesn't end with having a business site. You shouldn't just stop on optimizing your website today.
Rules in SEO will change over time, and you must be able to cope with it. One way to do that is to look for a web designer who can maintain your site, so you don't get lost among the pages of search engines.
Choosing a great web designer in itself can be a difficult task, but finding one that is right for YOU and the project you need work on, makes it that much more of a daunting task. There are so many web designers on the internet and so many options available that it is hard to find out which are good, which are great, and most importantly, which ones fit your needs.
Let's start by covering some basics. First, cheaper is not always worse. Some people figure that the more you pay for web design, the better it is going to be. This is simply not true. There are some that have only a year of experience under their belt that like to charge extravagant prices, because they figure people will think that very thing. On the other hand, there are seasoned veterans of web design that have a lot of experience and are extremely talented that don't charge a lot simply because they know there is so much competition in the market, or because they only do it as a side gig, and don't see the point in overvaluing something that doesn't take them very long to do.
The other thing to look for in a good web designer is their portfolio. Probably the most important part of choosing a web designer is to look over their portfolio and ask yourself if their "style" fits with your own. If you don't like the examples of their previous work, then they probably won't be able to make you happy.
When you are viewing their portfolio, be sure to look at the websites they have designed live, and contact the current webmaster of that site. Ask how their experience was with that particular designer and how long it took, was the pricing reasonable, etc. Nothing can give you a better idea of how good or bad a web designer is than the people they have already designed for. Finally, you have to find out if they can do what you need them to do. Different web designers have different skill sets. While one web designer may be able to code incredible flash intros and moving JavaScript menus, you may need someone who can simply do rounded table corners and animated gifs. Let them know what you expect them to do, what you would like to see on your site, and if you have any special requirements. Making sure that they can do the things you need them to do is a priority before you send any payment or make any agreements.
Overall, finding a good designer can be an easy task if you know what to look for. There are an incredible amount of web designers available on the internet, each with their own style and set of skills. Making sure that their prices work for you, their skills are what you need, and that their style fits your own is of the utmost importance when selecting your web designer. Unless you are a huge corporation, a company or individual should not charge you over $500 for a single project. Many web designers will charge less than that, anywhere from $50 to $200 a project is a reasonable amount for a basic web design job.
As far as banners, flash intros, and other smaller projects, rates should be even lower, although you should take into account that any special skills (such as Flash, animation, extensive CSS, etc.) will and should cost more.
Stephanie Davies has sinced written about articles on various topics from Web Development, Advertising Guide and Web Development. Stephanie Davies is a 27 year old Missourian with a loving husband and an 8 year old son. She currently owns her own business, , and sells ha. Stephanie Davies's top article generates over 12100 views. to your Favourites.