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Coach is maybe the most famous and recognizable brand names in handbags in the United States. The company that began in a loft in New York City in 1941 has grown to a multi-billion dollar empire. The company became known for its quality leather handbag and accessories and originally was known as a bag that would last forever. The company has a lifetime policy that they will repair any item for the price of shipping it back to the company. They strive to only use the finest quality leather goods that are available.
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The original designer was an American by the name of Bonnie Cashin and she was brought on board in 1962 after the company waited until she was free to join the company. She really brought a line of handbags that were bold in color and styles. She decided that the industry as a whole was boring and needed something new and her new bags became known as the, "Cashin Carry" designs because they had wide openings and many outside pockets. She was the first women to match the color of all her handbags to the accessories of wallets and key chains. The iconic brass toggle which is used in most of there designs was inspired by the 60's tie down buckles on convertible cars.
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The Coach company has been able to sell items in the medium to high price luxury market and most refer to there items as, "Affordable Luxury". The company has been able to stay very profitable because unlike most designer brands they have longer runs with there new lines. Most brands have very short seasons and always need to come up with the newest and greatest designs.
Coach has built a American company that is an icon of our society today.
Gucci is a luxury fashion house that is known around the world for its style and designs. The House of Gucci got its start in Florence, Italy in the early 1900's and has become one of the most recognizable brand names in todays competitive luxury brand market. The Gucci brand is the second most recognizable brand in the world after LVMH. The company operates about 425 stores throughout the world and also has its designs in many of the high end department stores around the world.
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The Gucci company had gone through some tough times and in the 1970's the company almost went bankrupt. But the company survived and they have built an empire that last year did over $7 billion worldwide. The company has a iconic image because of several famous people who used there products such as Jacqueline Onassis, Grace Kelly, and Audrey Hepburn. They helped make the company a known luxury brand. In the 1980's the brand also suffered from the flood of cheap knockoff fakes that were being made in China. By the late 80's the company had a great turnaround and they were very profitable.
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Two areas were Gucci has made a big impact is in Watches were they acquired a watch licensee and they also have made a big impact in Fragrances. In 1998 the company was named, "European Company of the year" for its financial and economic impact in the european market.
Gucci is usually associated with pop culture from the 70's Sister Sledge to todays rap star who frequently mention Gucci in there lyrics.