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[H139]Health And Fitness Professionals
by Nightmarez, Nig
Some people when they relate exercise to the idea of going to a gym or going to a sport and working out so hard after the training that it actually hurts. That's not the kind of health and fitness I am talking about. Some people do that and every now and again they will go to training, but in general the idea is to get enough exercise that is actually enjoyable without going to the absolute limit all the time.

I can relate this pretty well to the way that you look after a motor vehicle. If you always drive your motor vehicle to its absolute maximum performance, right up to the red line and then change, what you find is that your maintenance costs start dramatically going up.

I remember when I was a teen-ager we used to take out our cars into the forest around Canberra, and go rally-driving with our street cars, and what we found was that all of a sudden you get all these loose bolts and things falling off and all sorts of things start breaking, simply because the cars were never really designed for that sort of punishment, and the people who have race cars, that are rally cars, once they bring them back from the bush, they go through all the bolts and tighten them all up and put lock-tight on the bolts and get rid of all the dirt out of the joints, and so on, and yet here we were, packing the vehicles out, wrapping them around, and then trying to go to and from work the next day. Guess what happened, sooner or later things started to break, usually sooner.

If you treat your body in the same way that we were treating our cars, that is, taking it to the absolute limit all the time, you will start breaking things, hurting muscles, hurting bones, you need to make sure that your body has time to recover from minor injuries. On the other hand, if you work so lightly that you don't even get a decent work-out; you are totally wasting your time.

We know that going to the gym is not going to be every one's cup of tea; doing marshal arts is not going to be every one's favourite activity - some people might like to play baseball or basket ball , or walking down the street, or walking through the park. A lot of people say "I can't afford a sport", and that may be true but you cannot afford not to exercise.

The process of exercise makes the body subtle; actually before I started doing marshal arts I had to go and see a chiropractor every week or couple of weeks, because I was having back problems, and what I found was that after I started exercising regularly, I didn't get anywhere as near as the amount of problems I was getting before.

Heart attacks are caused typically by cholesterol, and healthy exercise will actually help, but it doesn't actually eliminate the risk of a heart attack. Let's say that you happen to be blessed with a metabolism that is really high or you work out 18 hours a week and you are really fit, it doesn't really mean that you won't have a heart attack, because if you still have high cholesterol or LDL from animal products in a large degree, you can still have a heart attack. It is as simple as that because it is not the fat that gives you a heart attack but the cholesterol.

So don't you think if I work out and I've got this really good-looking body, I really don't need to worry about cholesterol because I am not fat. I am not saying to overly worry about it but keep it in mind that you need to keep a good balance between the types of food that you eat.

There are some interesting aspects about health and fitness. One is that bone strength is improved by doing resistance training, whether it is lifting weight or doing some sort of exercise where you put resistance against your bones even playing games such as baseball or basket ball.

When you start exercising your bones, you actually strengthen them and managing your bone density or bone strength is partly achieved. Both bone strength, muscle strength adds flexibility. The health of your spine is important so that it is exercised in such a way that the joints get moved and they don't calcify. If you don't do any sort of exercise, what happens is that your back stiffens up, the joints calcify and you are more susceptible to pain.

In my job as a computer programmer, I had a stage where because my arms were always stretched out, I had a problem starting to appear in my back; I went to a personal trainer who did a little bit of work on my posture and strengthening the right muscles and I've never had a problem since. If I tried to manage that, without doing some remedial exercise or maintenance type of exercise, I would have so much pain that I couldn't work.

Some of you probably have jobs where you get plenty of exercise, that's fine.

What sort of goals should you set in health and fitness?

After consulting a health and fitness professional, perhaps go to the gym three times a week. You will be able to measure how much you have done by looking at your score card, and/or setting up a reminder notice in whatever calendar tool you happen to use.

Boomers, as a collective, have spent more money than any generation previously. Right now they're in their peak earning years, and they're also beginning to realize that some things are not working as well as they used to. Things like their back, their knees, their heart, and many other parts of their body are demanding a bit more attention now that they're getting older.

Boomers are also health conscious, which means they will proactively seek out solutions on their own if their doctor or their insurance comes up short. They want to stay as strong and as independent as possible for as long as possible, and they're motivated to seek solutions that will enable them to do this (even if they don't always follow through). This means that if you can make them understand the powerful benefits of your services, you'll be well placed for many long-term clients.

When you start marketing to this generation, don't even think of calling them ?seniors.? Would you call Brad Pitt a senior? He's on the low edge of the Boomer population. Robin Williams? Probably not. This group is redefining aging and retirement, so you'd better make sure that when you market to them, your message is as forward thinking as they are.

When you start putting together your marketing approach, consider the important benefits that could be gained from aligning yourself with doctors and other health care providers. They're perfectly placed to refer your name or business to their patients if they understand the benefits of your services.

Imagine how many clients this could turn into if you marketed yourself to the medical community. Many Boomers and seniors alike have very outdated ideas about fitness and aerobics (think Jane Fonda in leg warmers).

If you offered a free 30-minute consultation to any of ?Dr. X's? patients, it would be a non-threatening way to get them in the door. Perhaps you could even have a spot on your brochure for the doctor to write his or her recommendations down. Now, the doctor has just made the transition from healthcare to good health much easier for their patient.

Marketing to aging Baby Boomers has the potential to bring in some great long-term clients for you and your business, but you have to approach it the right way. Remember, you won't get them in the door by calling them seniors!

(C) 2007 Anthony Carey, Function First
Article Source : Pg. 184

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Both Nightmarez & Anthony Carey, M.a., Cscs are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Nightmarez has sinced written about articles on various topics from Fitness. Glen Smith aka Glen The Goals Guy has been running goal setting courses for 13 years. Visit http://QuickStartGoals.com for online training or http://GlenTheGoalsGuy.com blog. Nightmarez's top article generates over 480 views. to your Favourites.

Anthony Carey, M.a., Cscs has sinced written about articles on various topics from Health, Fitness and Health. Anthony Carey is the author of , and ?The Pain-Free Pro. Anthony Carey, M.a., Cscs's top article generates over 2900 views. to your Favourites.
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