eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 
eg: UK or Brides UK or Classical Art or Buy Music or Spirituality
 

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[H146]Health And Vital Statistics
by Alan Sharpe, Ala

When I say that the direct mail game changes all the time, I am not referring to the fundamentals, of course. Donors will always give to people to help people. The most important word in a fundraising letter will remain “you.” And donors will always want to be kept informed about what their gift is accomplishing.

But the world is changing. Technology is changing. How people give is changing. What people support is changing. How people look at non-profit organizations is changing.

You can spot these trends when you keep an eye on your direct mail results—your numbers—as all smart fundraisers do. Here are some of the more important numbers to watch and manage.

1. Response rate
The percentage of your donors, who received your mailing, who responded with a gift. Pay close attention to the appeals that pull the best response—and figure out why.

2. Average gift
Your gross income divided by the number of gifts. The larger the better, naturally. This figure can be skewed upwards by a few large gifts, so measure it carefully.

3. Average cost per gift
Your total costs (writing, design, production, printing, mailing, postage) divided by the number of gifts received. This number helps you discover what to trim.

4. Return on investment
Your net income divided by your costs, expressed as a percentage. Your chief financial officer will want to see this one!

5. Cost to raise a dollar
Your costs divided by your gross income. The lower, the better. One of the most popular ways of measuring your success, but not to be used in isolation since it tells only part of the story.

6. Conversion rate
The percentage of first-time donors or members who renew their support and become (convert to) annual donors by sending you a second gift. Drops in this figure can sometimes be attributed to poor follow up or mailing too many solicitations (or too few) during the 12 months following the first gift.

7. Renewal rate
The percentage of donors who renew their support each year. The higher, the better.

8. Attrition rate
The rate at which donors do not renew their gifts each year, usually expressed as a percentage of all active donors. High rates can sometimes be attributed to acquisition methods that do not attract loyal donors (sweepstakes and lotteries, for example).

9. CPM (Cost Per Thousand)
One of the most common measurements in direct marketing. Tells you how much you must spend to communicate your fundraising message to one thousand people. The M in CPM stands for Mille, the Roman numeral used to represent 1,000.


When it comes to life improvement, no one knows and demonstrates the importance of dentistry better than Dr. Kourosh Maddahi, Beverly Hills dentist. Employing state-of-the-art dental technology and administering dentistry at a level that is accomplished, outstanding and aesthetic, Dr. Maddahi also stresses the importance of oral health.

Dentistry embraces the care, maintenance and repair of the mouth ? specifically the bone structure that supports the teeth, gums and the teeth themselves. A skilled cosmetic dentist can produce miracles in this arena, transforming discolored, malformed or damaged teeth into an attractive, well-proportioned and functional condition.

Properly positioned teeth enable comfortable eating. Teeth without gaps, properly aligned, reduce the risk of gum disease and lend an attractive aspect to the mouth. Tooth color conveys health and wellbeing, the lack of which can inadvertently prejudice or bias others.

Dr. Maddahi administers his practice in a relaxed, stress-free environment. For many, a trip to the dentist connotes pain or minimally unpleasant discomfort at the hands of an indifferent practitioner. Understanding this, Dr. Maddahi answers his patient's questions and through highly personal consultation can make an informed and knowledgeable recommendation of the optimum course of dental care.

It would not be an exaggeration to say that the mouth is Dr. Maddahi's canvas and his palette is an impressive and powerful array of cosmetic dentistry technology. Computer aided imaging and sensing allows comprehensive examination of teeth, bite and any periodontal problem. Further assistance comes in the form of extremely accurate color matching, Shade Vision. Dr. Maddahi goes to great lengths to ensure that the patient knows what their teeth will look like, so that each step of the way is comfortable and safe for that individual.

In some cases dental implants will enable a restructuring or replacement of missing or damaged teeth. Unlike removable bridges or dentures, dental implants become part of the mouth and are a stable and secure base for custom made new teeth. Often with bridgework and dentures, a patient can be found to have bone loss and gum recession. Because implants actually integrate into the structure of your bone, this can be prevented. Also, the teeth on either side are not used as an anchor for a bridge so these teeth remain unaffected.

Dr. Maddahi follows a biocompatible approach to dentistry, and the materials he uses are non-toxic and are designed to blend with existing teeth, so that his work appears as natural as the teeth he may have to replace. Rebuilding of teeth or replacement of old, toxic, mercury fillings appears similarly natural.

Similarly, porcelain veneers are applied to existing teeth allowing reshaping, re-contouring and color correction. The form of existing teeth can be artfully altered by the careful use of veneers - filling gaps, adjusting height and position and creating symmetry or form that is pleasing to the eye as much as can be created a perfect bite or stress-free jaw position. The application of veneers is virtually pain-free, and any needed anesthetic is administered through a highly localized slow-feed system. Veneers are carefully matched in shade and color to the teeth and when properly applied look natural and will last for many years.

Probably the least invasive dental practice is tooth whitening ? this is a necessary and rapidly administered action, that quickly reverts the effects of food, liquids and medication staining the teeth.

Beverly Hills Dentist, Dr. Kourosh Maddahi, emphasises that many people find their oral health to be important as to how they feel about their appearance and that it affects their sense of well-being. But not so many individuals understand the direct corollary between dental health and their daily health. Dentistry today as exemplified by Dr. Maddahi is a vital science.

Dr. Kourosh Maddahi has been specializing in creating beautiful, natural smiles and superior dental health for 21 years. His state-of-the-art cosmetic dentistry office is located in Beverly Hills at 436 N. Roxbury Drive, Suite 202 and he can be reached at 310-888-7797.
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Both Alan Sharpe & Jean Ritter Dale are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Alan Sharpe has sinced written about articles on various topics from Marketing, Sales and Negotiation and SEO Articles. . Alan Sharpe's top article generates over 6600 views. to your Favourites.

Jean Ritter Dale has sinced written about articles on various topics from Visit India, Dental Practice and Fundraising. Your is important and can affect. Jean Ritter Dale's top article generates over 33100 views. to your Favourites.
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