You may have just built a sparkling cool website, with all the money-making affiliate links plugged in, or just a simple website promoting your own business services. Whether you are an internet newbie or experienced marketer, we all know that without traffic, even if your website is a knock-out, no one will ever get to see it and be wowed by it. But more importantly, no traffic equals no sales. Period.
When I first started out as an affiliate, I tried many means of advertising for my affiliate programs. I tried safelists, first submitting to them manually, then moved on to automated submission to zillions of them. I also bought leads for my MLM programs, supposedly good leads. Yes, I did make some sales and recruited some downlines, but the results are far from fantastic. And all these efforts are time-consuming and can be very expensive, and at times can be demoralizing. Imagine sending a powerful email advertisement to thousands of “so-called" quality leads and only hearing from a few of them. I forgot to mention about those cheap traffic offered on the internet. Many of them are just pop-over, pop-under ads which get “killed" by pop-killers.
If you had the same experience, there is a way out. With pay-per-click (PPC) search engines, you can now drive targeted traffic to your website. Never mind if it is indexed for ages or it is a brand new website created just minutes ago. Targeted traffic is worth a ton. You know that people who find your site are already interested in your product or affiliate program. This means higher conversions, and more sales. With a good product, good targeted keywords and a well-written ad, conversion can be in the range of 3 - 5 %.
Google and Overture are the biggest PPC search engines, with the largest network of engines. Setting up a campaign with Adwords will not take more than an hour if you have your keywords and ads ready. In fact, you will begin to see massive traffic streaming in as soon as 15 minutes after you set up your campaign. Yes, it will cost you more but you are only paying for relevant clicks, not for views/impressions. And the traffic is targeted and converts much better.
As a beginner in setting up PPC ad campaigns, it is good to start with smaller PPC search engines. The clicks there are cheaper, ie can be as low as 1 cent per click though traffic is generally lower. Examples of these search engines are Miva, GoClicks, 7Search.com, ExactSeek, etc. However, if your product is in a competitive industry, the amount of traffic offered by these search engines can add up pretty much. Also, since they are relatively not as popular as the Big Two, there are some high traffic keywords that are still available for cheap clicks. These are gems to be discovered.
Here’s my take on a few smaller PPC search engines:
1.7search.com has been a leading ppc advertising network since 1999. It has been receiving mixed reviews from users. The one setback some users have feedback is its lack of Account Management Tools. However, it has also been reported that 7Search.com provides a rock solid customer support system with a guarantee that if their customer support does not respond to your email within 4 business hours, your account will be credited $1. Another unique feature is they will send you an email notification when a competitor outbids your top ranking keyword. The 7Search.com affiliate program also allows webmasters to share in the advertisement revenue. Recently, they have also added 37.com and MegaWeb.com to their stable of partner listings.
2.GoClick is an up and coming PPC that has received outstanding user reviews. The minimum bid price per click is only 1 cent. They are tied to over 60 distribution partners and generate over 300 million searches every month.Your advertisements will also be exposed to parts of the internet world that larger PPCs do not venture to.
So go ahead and try out some of these PPC search engines and start driving traffic within the next 24 hours.
The article does not seek to associate with and does not represent any of the above merchants or programs. Any mention of merchants or programs is for the purpose of illustration only. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.
Here's how it works: First, take a look at the report of findings you do with prospective patients.
Maybe it's a formal report of findings.OR, maybe it's more an informal consultation or process you bring prospective patients through.
Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office "PRE- SOLD" on chiropractic care with you? In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?
For most doctors, not many. Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.
Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors. If you're at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks! But, thank goodness, there's a better, more effective, easier way.
Here it is: Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health. Stop meeting with people you have to "sell" on the value of chiropractic care.
That's just nuts. You're not a salesman or saleswoman, right? That's not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are "sold" on getting chiropractic care with you, *BEFORE* they ever walk in your door. This way, your report of findings, your persuasion skills, and your "sales skills" are all irrelevant.
This way you don't have to be a "smooth talker", you don't have to "sell". Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it's no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They've already decided they want to become your patient... BEFORE you've said one word to them. So, how do you do that, you're wondering?
How do you pre-sell prospective patients before they walk in your door? You do it with your chiropractic marketing, that's how.
Always remember, the purpose of your chiropractic marketing is to make "selling chiropractic" unnecessary. In other words, the purpose of your chiropractic marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON'T have to do any "selling".
Think about it like this... Have you ever purchased anything where you knew you were going to buy it before you walked in the store? If so, you were PRE-SOLD.
I'm sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right? You walked in there ready to buy... ready to invest. And, because of that, someone "selling you" was completely unnecessary.
When your chiropractic marketing does that for you... when it brings people in pre- sold... meeting with prospective patients and growing your practice become extremely fun (and lucrative)! :-) This is why you should never just throw together chiropractic marketing for your practice. It's certainly why you should also never avoid marketing, that's for sure.
Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care. And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.
It makes your time more efficient. It makes meeting with prospective patients much more enjoyable (that's for sure). And, it makes you more money in less time and with less effort.
Both Davion Wong Wong & Todd Brown are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Davion Wong Wong has sinced written about articles on various topics from Beauty Tips, Car Auctions and Car Auctions. The author is a prolific writer who has varied interest in different topics in life. Find out more about PPC advertising and how you can profit from pay-per-click affiliate programs such as. Davion Wong Wong's top article generates over 246000 views. to your Favourites.
Todd Brown has sinced written about articles on various topics from Mergers, Leadership and Marketing. Todd Brown is the creator of 9 FREE Videos that reveal the automated practice-building technology that gets you 17+ new patients ever. Todd Brown's top article generates over 2900 views. to your Favourites.