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[G330]Gods Playing Field 2
by Ian G Williamson, Ian

Although the internet has, to a certain degree, levelled the playing in terms of allowing small businesses to compete with larger ones on a more equal footing it is not a miracle cure.

In order to succeed on the web you need three basic items:

1) Good product
2) Good price
3) Customers

The Internet has certainly made obtaining items 1 and 2 easier - you can now become an "affiliate" for world beating products and profit from what others have developed or you can market your own products.

However good your product is and how keen your price you still need that third, vital, element - the customer. For larger companies with large marketing budgets they can create online and offline campaigns that drive customers to their website. But what about the little guy - the guy who has not got the resources for a TV advert or banner advertising campaigns on Ebay !. I am talking about the guy like you and me - a shoestring budget and no idea where to start. Of course there are the usual routes of banner advertising, FFA, safelists etc but who has ever got real, sustainable traffic from any of these sources.

So what is the alternative? - Well surprisingly simple actually - traffic exchanges. What are traffic exchanges? - Websites that you can join and view or "surf" other members websites and in return they will view your website - your free visitors!. To see how a traffic exchange works ( and start getting visitors to your site ) I suggest you visit http://www.321hits.com and check it out.

One of the down sides of traffic exchanges is that if they only have a small membership base then it will be the same people who are visiting your site over and over again. This is less than ideal because you want your product exposed to potential new customers rather than the same person all the time.

A major advantage of an exchange like http://www.321hits.com is that not only does it have many thousands of members but it also employs "vs-ten" technology from varisearch. To cut a long story short this means that members from other traffic exchanges visit sites listed on 321hits. In effect this means the potential user base of this exchange goes up from thousands to tens if not hundreds of thousands of users - more potential customers for your product.

In summary - it is difficult for small, emerging websites to bring visitors in but traffic exchanges can offer a quick, easy and free way to get the hits flowing. They are not perfect and need to be used in conjunction with other marketing tools but you should be checking them out now - your competitors might be already !


Are you a self-published author who is tired of getting the door slammed in your face by reviewers, contests, conferences and more just because your books aren't published by a traditional publisher? Join the club! And I do mean join. If we as self-publishers don't begin to work together to combat the bias against our work, we are going to continue to be treated as and feel like second-class citizens of the writing community.

Don't get me wrong. I'm not saying that poorly written, unedited, crummy-looking books should be given the same treatment as high-quality books. But I am saying that books should be judged on their own merits, not on whether they are published by the author or by someone related to the author, and not by the number of copies that are printed at a time. How can someone judge a book when they haven't even seen it?

People say authors only self-publish because they can't get a traditional publisher. That's not my story. I chose to publish my mystery novel, TOO NEAR THE EDGE, through my family publishing company, PMI Books. I didn't send the novel to any agents or publishers first. I made the self-publishing decision based on my experience with my two published nonfiction books?one, self-published has sold over 50,000 copies and is now in its 4th edition; the other was published by a major traditional publisher sold about 5,000 copies and is now out of print.

My self-published novel, TOO NEAR THE EDGE has gotten good reviews from online reviewers and won a silver medal for best regional fiction in the 2007 Independent Publisher Book Awards (IPPY) contest. It's available on Amazon and other online sites, and I can keep it in print as long as I want. But if I want it to sell, I have to promote it, which is harder than it should be due to the bias against self-publishers.

I understand that approximately 800 books are published every day and reviewers are deluged with books to review. But I hate that like a trendy new NYC bar, they man the door so that only the well-connected get in. Reviewers should be in the business of judging books not judging publishers. Just give our books a chance.

And why should self-published authors be given second class status at conferences? Here's what happened to me after I found out that the annual "Left Coast Crime Convention," (LLC) meeting'a mystery convention sponsored by mystery fans, for mystery fans?will be in my area in 2008. I figured this would be a chance to go to a regional conference as an author, meet fans, and maybe even get my book in the "book room" to sell. But, no. It turns out that to be considered an author at the LLC I have to either meet the requirements for active membership in the Mystery Writers of America or be shortlisted for a major mystery award like the Edgar or the Anthony. That means I have to have been paid at least $1,000 in advances and/or royalties for my book, which had an initial print run of at least 500 copies. But even then, I can't be considered an author at their conference if my book is self-published or cooperatively published. My publisher must have been in business for at least two years and publish at least five other authors per year, none of whom may be an employee, business partner, or a relative of the publisher. And my publisher must be on the MWA list of approved publishers.

Well my publishing company, PMI Books, belongs to PMA, and we are reputable?but clearly, given all their criteria, they aren't going to put us on their approved list.

So I tried to get in under award thing. My book isn't shortlisted for the mystery awards they list, but I wrote them a very polite email asking if the IPPY would qualify me to be an author at their conference. They replied that I don't meet the eligibility requirements and that awards like the IPPY are not on the list, "since they are primarily awarded to authors from non-traditional publishing houses."

Enough!! These criteria are outdated, unfair and shortsighted. They arbitrarily exclude books and authors based not on the quality of the books but on the publisher and method of printing. There must be a better way. Self-publishers need to work together to end this bias against us.

I've started a new blog?The Populist Publisher?where I hope self-published authors can come together to change our image. I invite you to join us.
Article Source : branding tactics

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Both Ian G Williamson & Lynn Osterkamp, Ph.d. are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ian G Williamson has sinced written about articles on various topics from Marketing, Teenagers and Writing. This article was writtem by Ian Williamson of . Ian G Williamson's top article generates over 1300 views. to your Favourites.

Lynn Osterkamp, Ph.d. has sinced written about articles on various topics from Marketing. Lynn Osterkamp, Ph.D., MSW, is a writer, publisher and social worker. Visit her blog, The Populist Publisher, at
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