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[G420]Google Search Tips Tricks

by Eric Matthews, Eri

Most of us use search engines as a regular part of our daily routine both at work and home. Many of you probably have no idea that you can easily do a lot more with search. Invest 5 or 10 minutes here and I will help you open up a new world of search using Google. I promise it will be time well spent!

Did you know that you can limit your Google search to a specific site?

Let's say you would like only to search the CNN/Money site looking for information on "Ford". All you need to do is... ford site:money.cnn.com

People tell me all the time that I need to add search to my site. While I agree and have not gotten around to it I always tell them that my sites are well indexed by the search engines and that they can search my site today. For example... "credit card" site:everydollarmatters.com ...currently yields 33 page hits.

Is your search as comprehensive as it could be?

If you are researching the term "website development" did you know that you are potentially missing a bunch of other good sites? There are over 1.1 million indexed pages using the term "web site". Try... "website development" OR "web site development" ...and you will get back the top pages using both spellings.

Maybe you are searching for a decent tutorial on html or an online course. Try... "html tutorial" OR "html training" online

Or (no pun intended), you might be shopping for a forum in some areas that are of interest to you.
"living green" forum OR "global warming" forum

OR is a nice expansive google search operator.

What can you do to narrow down your search?

Sometimes you are looking for a specific phrase. For instance... "getting your website online" yields 1230 pages as opposed to getting your website online which yields 114,000,000 million pages Using quotes around the phrase will limit the result to that specific phrase.

Maybe you are researching the JFK assasination. You could search for... "kennedy assassination" "kennedy assassination" video.

You can also limit your google search to specific areas of the internet. For example:

*Google Book Search - Search the full text of books
*Google Code Search - Search public source code
*Google Scholar - Search scholarly papers
*Google News archive search - Search historical news
*U.S. Government - Search all U.S. federal, state and local government sites
*Universities - Search a specific school's website

To access this functionality just click on the "advanced search" hyperlink on the Google homepage. You will find these options towards the bottom of the page.

Often times you will receive page hits back that you are not interested in.

Suppose you were searching for the term six sigma and wanted to exclude all references to General Electric and Motorola. You could use the following search string... six sigma -ge -motorola -"general electric" ... The "-" minus sign is used to exclude certain keywords or phrases.

At my site you will find a "Quick Google Search Cheat Sheet". Happy searching.

Many people say that all you have to do is put up a website and you'll be making over $100 a day with Google Adsense. It does sound simple and it is, but you will need to optimize your site so that you do generate more and more clicks on the ads that are sitting on your site.

The first thing that you need to do is to Place the Google Adsense ads in the right spot of the page. This will determine how much money you will make each day. It is very important that you place the ad at the top of the page (above the fold) on your website in order to get the most clicks. What this really means is that you will want to place the Adsense code that Google gives you high enough on the page so that your visitors do not have to scroll down to see the Google ads.

If you choose to have the ads right at the top above everything else then do that. By placing the Google Adsense ads at the top of your website above the fold, there is a greater chance that people will click on the ad, which will help your site generate a higher click through rate also known as CTR. The reason for this is because the majority of your visitors will not scroll down the page and look at it.

A lot of the time, people look over the top part of the page without worrying about scrolling down. The way you blend the ads with the rest of your page can determine if the ad is visually appealing or not. It is very crucial to make the Google Adsense ads look like your site and not another ad. You can do this by making the font and color of the ad's text similar to the rest of the page. I also recommend that you blend the background of the ad with the background of your page. It should basically have the same color.

Google gives you the option to go into your account and customize your ads in different fonts and colors. This will help you blend the ads to your site. Make sure that you don't use the banner ads on your site because this will decrease your click through rate.

People who visit your website usually try to avoid any banner and picture ads that they see. If you want to increase your click through rate, you will want to add text ads. Google gives you that option so use it.

Here are some other small tips to increase your Adsense income:

1. Google has confirmed that using the 336x280 rectangle ad block size does have the highest click through rate. Using this ad size will increase your click through rate and the income that you generate.

2. Using a blue underline for the links can also improve your click through rate. This allows the ads to actually stand out and look clickable.

If you follow the advice given above, you can improve your CTR and make more money with Google Adsense.

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About Author

Both Eric Matthews & Gur Pall are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Eric Matthews has sinced written about articles on various topics from Education, computers and the internet and Computers and The Internet. Eric Matthews is the owner of which provides information on web development for PHP, Html, Perl CGI, as well as other resources to assist you with your. Eric Matthews's top article generates over 4400 views. to your Favourites.

Gur Pall has sinced written about articles on various topics from How to Sell on Ebay, Computers and The Internet and Adsense. For more useful tips and hints, points to ponder and keep in mind, techniques, and insights pertaining to Google Adsense.. Gur Pall's top article generates over 18100 views. to your Favourites.