Let's get one thing straight right from the start. No one can guarantee search results in Google. Not even Google can guarantee where your web site will appear in its index of web sites. If Google can't guarantee this, how on earth could anyone else?

Think about this. Every day tens of thousands of web sites are added to the number of sites in Google's web site index. The search results for various terms fluctuate constantly as new sites are added or existing sites are reevaluated. Search engines crawl the world wide web everyday. Search results are not fixed, they are fluid, they change from day to day or week to week. Knowing this how is it possible for anyone to guarantee a search result?

So are these thousand and thousands of SEO specialists lying to you? Yes and no. It is possible to achieve a good ranking for an incredible obscure search term. Something that nobody is really likely to ever search for, Some SEO companies will achieve relatively good results for you with terms like this. But does this really benefit you, are you likely to be overwhelmed with visitors and sales as a result of ranking well for an obscure search term? Of course not. So no, they aren't necessarily lying when they say that can achieve good search results, they are however misleading you and engaging in deceptive business practices. And again the whole notion of being able to guarantee anything with Google search results is a misconception.

Ok , I know you are asking about the sites that do show up first in Google's search results, and I know that you are wondering how they get there and how some of them seem to be able to stay there. The answer would really take more explanation than this particular article provides but I will try to offer a general answer.

The sites that appear in the first position for highly competitive search results are the result of time, effort, planning and wide range of other variables. Google analyzes about a hundred different variables when determining where a site is placed in its search results. Things like the age of the web site, the number and quality of other sites linking to it, the relevance of the site's content in relation to a particular search term, and the list goes on. In short, a lot of variables have to add up in order to be ranked highly in search results and the majority of these variable require, time, effort and planning.

Again this reasoning flies in the face of a great deal of SEO companies offering quick fixes and outrageous guarantees. Be wary, be very wary of any SEO agency or outfit that makes the sort of claims talked about in this article. The “Number one results in Google” misconception, in my opinion is the biggest SEO myth out there right now and its one that no one should buy into.