With Google’s massive computing power and the best minds in the business, it is practically impossible to beat Google in the long term. Sure, there are those who call their cousin Jill and ask her to click on an ad or two. And some people will try to cheat the system and click on a few ads from their computer at work. This may work over the short term, but Google will discover it and disable your account long before you make any serious money.
If Google detects unusual Adsense clicking activity regarding your account, they will not normally disable your account immediately (although they can). In most cases, your account will initially be flagged. If your account is flagged, it means that Google will keep a close eye on things. Sometimes, they send you a warning letter, informing you that they are looking into suspicious activity. On other occasions, you get nothing. If the suspicious activity continues, your account will be terminated and banned from using the Adsense program in the future.
Google uses a number of techniques to determine suspicious activity and invalid clicks. Following, is a list of just some of those methods:
1) Your computer’s IP address is similar to the street address where you live. It uniquely identifies a computer or other network device that is connected to the Internet. When you sign up for your Adsense account, Google logs the IP address of your computer. During the course of business, Google collects the IP address from each ad as it is clicked on your site. If the IP address matches the one from your initial Adsense sign-up, your account is flagged.
2) I can hear many of you thinking now, “Ah-ha! If I disconnect my computer from the Internet and re-connect it, I’ll get a new IP address." Forget it, it won’t work. Google places cookies on your computer. These cookies can be traced to determine whether ad clicks originated from the same computer as your initial sign-up.
3) Google has done extensive research regarding the average number of ads clicked versus the total number of visitors on a site. This is called the Click Through Rate. If 100 people visit your site and six of them click on Adsense ads, your Click Through Rate is 6%. The normal click through rate varies between .5% and 10%. If your Click Through rate exceeds 10%, or whatever percentage Google is using today, they will flag your account.
This information was obtained at http://smilemaker.uk.to/google-adsense/adsense-essentials/page2.html . This is an excellent site for facts relating to Google’s Adsense program.
The Google Adsense program is a good advertising medium that can very nicely increase the income your site generates. It is in your best interests to play by the rules. The few extra dollars that you might make by cheating the system is not worth the legitimate income that you stand to lose over the long term. Please keep in mind that the information above is subject to change at any time by Google.
There are some common myths that people have regarding backlinking campaigns (ie. getting other websites to link back to you). Some of these misconceptions are that page rank 0-1 websites won't help your ranking. Another misconception is that you will be panelized or banned from Google by having unrelated websites linking back to you. Another common misconception is that you will get penalized by having a link farm linking back to your website.
The bottom line is that you can only get banned or penalized by Google as a result of your linking campaign if there are penalized websites linking back to you. Let me take an example. You have set up a link exchange with a PR4 website. Two months go by and you are still happily linking to that person. However, in those two months that website has been utilizing black hat SEO strategies that I have discussed on another occasion and this has resulted in them being penalized or banned by Google. Unfortunately for you, you are still linking to that website which now has a very bad reputation with Google and as a result Google could impost some heavy penalties upon you without you or your website actually doing anything "wrong".
To find out if a website has been gray barred by Google simply go to that website and look at the Google toolbar page rank result at the top of your web browser. You can download the Google toolbar for free if you don't already have it. If the toolbar is completely gray it means the site has been banned by Google. That's why it's highly recommended that you go back every once in a while - once a month is a good guide - to websites that are linking to you to make sure they have not been penalized in any way by Google.
In fact, if you do discover that one of your link partners has been penalized or barred by Google just deleting them from your links page could result in a dramatic increase to your ranking almost immediately. If you notice that any of your link partners have a page rank of 0 this could easily mean they have a brand new website and don't have a Google page rank yet. It could also mean that they have been banned. A way to find this out is by looking to see if the website is still indexed by Google.
Let's say for argument sake that you have a link partner with a page rank of 0. Simply go to Google and type in their url into the search box. If it is a new site that may not appear in the index. However, if the website is not new then the probability is that they have been banned by Google and you should stop any association with them.
Both Jo Mark & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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