The recent Toolbar Rage Rank update once again has generated a lot of discussion in the SEO community. Webmasters report their websites receiving not much more traffic despite the increased visible PageRank. In numerous forum threads people question the reliability of toolbar values. For more help visit towww.guardadsense.com.By unveiling the following five myths I hope to answer to some of the uncertainties caused by this update.
While some people believe that PageRank is an integer number or at least converge to an integer after intensive recursive calculations, actually it is a floating point number. Google rounds up the real value to the closest integer and puts it on the 0-10 scale which is displayed in your browser toolbar.
As you might have noticed, the toolbar value is updated every few months with no regular intervals. In the present time Google continuously calculates and updates PageRank so that sometimes actual PageRank and its toolbar values can differ. The toolbar value should be considered not as a current rank but as a level your page has reached by the time of the latest toolbar update.
Not exactly. PageRank was the backbone of the Google success as a search engine because of its integrity, ability to use the unique democratic nature of the web and hyperlinks, and relatively high immunity to abuse. But as years passed the Google technology became far more sophisticated. Now Google uses a cloud of factors to rank its search results. Some of them are query specific (keyword saturation of the page copy and the backlinks'anchor text) and some of them are domain specific (domain age, keywords in domain name, and of course PageRank). Nobody outside the Google's offices knows the actual weight of each factor and it is quite possible that PageRank is no longer the primary one.
Wrong. There won't be any sudden traffic increase after toolbar upgrades any more. As I said before, the continuous calculation and update of the Google's internal PageRank means that the rankings also adjust gradually as your pages get or lose Backlinks. So the toolbar upgrade itself will not cause any changes in search results.
This is allegedly a quote by one of the Google representatives. This is only partially true. The reason why Google doesn't show the actual PageRank any more is that there have been repeated attempts by hackers to access an exploit these data. for more help visit towww.google-atm-machine.com.Since 2004 the toolbar values updates are no longer synchronized with the actual rankings changes, and therefore should not to be considered too seriously in terms of SEO. However toolbar ranks still remains the easiest and most obvious way to evaluate the quality of a page and millions of web users regularly judge websites according to what Google toolbar shows them.
This article will guide you through the importance of the toolbar, and its accuracy at reporting PageRank. I will also discuss the feature about it that most people, including many SEOs are not aware of. If you have an existing site, use this as a reference to ensure that you are using the toolbar properly. I am going to review the key 5 areas.
The toolbar is not accurate, and it has limitations. If you visit a page that is not in the index, but Google has a very similar page indexed that is very close to yours, then the toolbar will estimate its PageRank. Also, Google represents PageRank through the toolbar, but since the nature of PageRank is linear (a multiplier) and the toolbar is not, there are limitations. Note: Please read ?A few more words on PageRank? in my Google Best SEO Practices ? Part 4 article to find out more about this subject.
The information the toolbar displays is outdated. There is a big difference between toolbar PageRank and actual PageRank. The data you see in the toolbar is 4 to 6 months old. Google tracks and assigns PageRank in real-time, but does not update the toolbar in the same fashion. There are multiple tools that estimate future PR, but they are just that, estimates. Keep this in mind.
Best SEO features: highlighting & backlinks. You can highlight all instances of the search term on the page returned from your search. This helps you see how many times your competitors use these keywords on their pages, so you can adjust your SEO campaign accordingly. Also, the backlinks feature displays all the pages that link to yours, which Google counts towards your PageRank. Like I said above, remember this is outdated information.
The toolbar's most hidden feature: indexing. Ever wondered how can Google index pages with no links to them? Well, here is how it's done: if you are browsing the web with the toolbar installed, (I am not saying just visible or enabled), Google is recording every page you visit and simultaneously checking to see if the address to it is in the index or not. So what if its not? It will be indexed on the next schedule. If you don't want a page to get indexed yet, the make sure you don't have the toolbar installed in your browser while getting it ready.
Demystifying the ?pagerank dependency?.
PageRank is only one of the 100+ algo components of Google, and it is overrated. Don't rely solely on the toolbar to determine your link partners. You want links from related pages with high traffic, not high PageRank alone. And my final advice: Make sure you have at least 2 browsers, one with the toolbar (if you need it) and one without (to visit your ?not-ready? pages).
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