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What entrepreneurs and businessowners must do with regards to financing is to take the same creative approachthey often take when addressing issues in other parts of their business. Forexample, for a company with minimal funds who needs to launch a marketing andpublic relations campaign, guerilla marketing and public relations tactics canvaunt the company's exposure to and standing among its target audience.Guerilla marketing requires a highly creative approach and a concentratedeffort. Take the same perspective with financing your business and you willreap similar results.
To get creative, focus on WHAT you need the money for, not the actual money.Write down your uses for the funds and the anticipated cost. Example of uses:Employ a general manager - $100,000; Marketing campaign to increase exposure totarget customers - $50,000; Deferred maintenance on office and production area- $150,000; Software - $15,000. Next, begin to brainstorm ways to get what youneed and want. Again, do NOT focus on the money.
Some creative financing options toacquire employees, marketing, software, etc. are as follows:
These are just some ideas to getyour creative juices flowing. There are many other options available, some ofwhich may be specific to your industry or business type.