Google has become an internet icon and in everybody conversations you will often hear people say just Google it. This shows the strong impact that this simple search box has had on ordinary people's live. During the last few years, the dominator has put its flag high up. Yes, Google is the lord of search engines.
Google first appeared in 1997 with a very simple search box. And now for over the years they has kept its simplicity and focusing in making the search results more relevant. This is the key success for Google to maintain their growth and being the best search engine to date. Simplicity. Google is always known to be simple. You search, Google provide. That is the main point and focal function that a great search engine must have. Relevant search results. Google is constantly updating their algorithm. They have a mission to organize the world information. This is taken seriously so that all information that is found using Google is relevant and useful to the user. High traffic. Since high traffic is converted from Google, it is also used for advertising channel. A website optimized properly can gain an abundance of highly converting traffic. Businesses have often learned that should their site appear in the top search results of Google, the relevant traffic they attract we be huge. Find almost everything. Google is a search engine that finds you all that you seek for based on your keyword. Blogs, people, catalogs, videos, sight and sound to news items and more. Google also helps you on math. Try it yourself, search for 1 + 1. Flexibility in facilities. Google also gives you much additional stuff that is practical and useful. You can create your own blog, send email, and publish your web pages. Google has social networking tools, organization tools with calendar and agenda, chat tools to get in touch, and even services for mobile devices. Webmasters are also keen on using the Google site analytic and webmaster tools.
No doubt Google is the leader in search engine industry. That is also why at the moment Google accounts for nearly half of the search made on the internet, so make sure that you are reachable by people using Google. That is also why webmasters around the world are targeting top position on Google. Since Google's algorithm is very cleaver and this make its results very difficult to bias or to cheat your way into it.
Answer: Use the awesome power of video.
When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.
I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.
This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic.
What does this mean for you, the aspiring marketer?
This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly.
Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day.
This is a quantum leap forward for webprenuers that are just starting out.
Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website?
The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You've just made an infomercial, and you didn't even have to own a webcam.
This solves 2 other problems, Fear of video "freezeup" and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam.
My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to "steer" the viewer instantaneously to the sales page, while they are still in the "mindframe" to buy.
So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.
Both Kabon Footprint & Jeff Davis Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Kabon Footprint has sinced written about articles on various topics from Search Engines. Kabon is just a simple guy who wants to make new friends. Read more on how to get on the top of Google and dominate the World Wide Web on: www.kabonfootprint.comGo to the blog for more stories about. Kabon Footprint's top article generates over 720 views. to your Favourites.
Jeff Davis Davis has sinced written about articles on various topics from Search Engines. Jeff Davis has "expert status" at ezinearticles.com and is featured on articlecity.comJeff Davis CEO