The PageRank of a website or web page is determined by link analysis algorithms that are different for each search engine. Larry Page, one of the co-founders of Google describes a page's PR as "the sum of all things pointing to it" (Vise 2005).
Google PageRank can vary from 0 (the lowest) to 10 (the highest) for a given web page. If you have a Google Toolbar installed in your web browser, you can see the PageRank of each page that you visit. PageRank is almost solely determined by the number and quality of links pointing to and from your web pages. Of course, you can control the choice of pages you link to, but you require links pointing back to your pages from desirable web sites.
Sheer quality of links is not enough. Indeed, receiving too many links from undesirable web sites can decrease the importance of your web pages. While the PR algorithm is very complex, the basic idea is easy to understand.
The PR of a given page is the result of (quantity x PR) of inbound links versus (quantity x PR) of outbound links. Increasing backlinks to your site is the only way to increase PR. The best way of increasing your PR is to decrease the number of outbound links to pages with low PR and to increase the number of inbound links with high PR.
Content is king. If you provide unique, useful content that is updated often, people and website spiders will visit your site often and you may even get some free one-way links. The holy grail of backlinks is unsolicited praise along with a link to your site. This comes by way of blog, review, or website forum. These are great to get, but you don't have a lot of control over who writes what.
SEO experts tout the importance of reciprocal linking. This is a long and arduous process that requires you to find websites with similar content that don't compete with you directly, and then trading links with them to improve your PR (hopefully). This is an established marketing method that requires time and patience, but it works well.
Another great way to increase backlinks to your site is to write and distribute short articles to ezines and article directories. Many of the content publishers are free to submit to, and often have great turnaround time. You can write an article and have it show up in high PR directories in less than a day! Of course you want to submit to categories that are relevant to the content of your website. If you have a website about classic cars and car parts, you could write an article about auto maintenance tips. While no solution is perfect for everyone, you should experiment with different forms of promotion and search engine optimization. Web site promotion is more important than ever. Increasing the number of quality links to your website is necessary to ensure that your quality content will be found by your target audience.
By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.
Google Adsense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website's content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using Adsense.
How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.
How can you start making profits out of your website using Adsense?
1. Sign up for an Adsense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. Adsense earnings can be checked anytime by logging into your web site account.
Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you.
It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your Adsense contents.
Time and some important factors that you can practice and use.
How do you increase your Adsense earnings?
1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher clickthoughs.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results. 4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed. 5. Site Build It. This is the perfect tool to be used for creating lots of Adsense revenues. Site Build It has all the tools necessary to quickly achieve a keyword-rich site that can rank high in the search engines. This will also produce a flow of traffic to your site of highly targeted visitors.
Both Jason Kamara & Sorabhtondon are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jason Kamara has sinced written about articles on various topics from About Web Hosting, Cars and self improvement and motivation. The author is the developer and operator of numerous sites on the web. To receive free content for your website or blog, or to publish your own articles, visit