Ultimately, the Internet users are the people who are going to purchase your products and services, not the search engines. This is typically where the problem initially lies, because online visitors will not be able to find your Website if it is not constructed with both the visitors and the search engines in mind. Just because you may have spent thousands of dollars to have a beautifully designed Website, does not mean it will automatically generate lots of online visitors and become profitable.
Here are a few highly effective strategies for designing a search engine friendly Website:
1. Keep HTML code and the Website simple and easy to navigate.
Try to create Websites that are basic .html or .htm page files, without using any type of JavaScript or other dynamic design styles. For more information login to www.thedesignbuild.com. JavaScript creates a lot of code between the header tags, pushing down the text that search engines would crawl first.
2. Reduce image sizes.
Too many images or very large images on your Web page will slow down the loading time of your Website. Make sure your images have a resolution of 72dpi. You can also slice large images into smaller pieces with your graphics editor.
3. Allow search engine spiders to find important Web pages from any page.
Place text links of your main Web pages at the bottom of each of your Web pages, so spiders can find you're inside pages. Create a Site Map page with all of your Web pages listed on one page, and link to it from your homepage.
4. Try not to use cookies on your Website.
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. Using these techniques may result in your Website not being indexed at all.
5. Do not use frames anywhere on your Website.
This is an HTML tag created that allows designers to display two or more Web pages at the same time. The perception is that frames can improve Website navigation, but they are browser-dependant and do not create search engine friendly Websites. Most search engines do not index framed pages.
6. Do not place your Website entirely in flash.
Search engines cannot ?read? Websites built as Flash movies. They cannot read text in a movie file, and also only recognize a 20-page Website for example as only 1 Web page. It is best to create separate HTML page files for your photos, graphics and content, in order to have a search engine friendly Website.
7. Write content on each Web page.
Weave your keywords within this text being careful not have them so close together that your copy reads strange for your visitors. For more details go to www.onlinepublishingsite.com. Aim to please the search engines as well as your Website visitors.
8. Do not create doorway pages.
Doorway, or gateway pages, means a "fake" Web page is created to rank well for a selected keyword term and redirects Website visitors to another, "actual" page on a company's Website.
There are various internet marketing promotional actions which can significantly boost your online business. By taking these steps, grow your list, you retain your customers, increase your sales and build your business.
What are the strategies you can use which can help you to become very successful in internet marketing?
? Care about your customers. If a prospect is very interested in what you are offering and ask you for more information, answer any question they may have as quickly as possible. As soon as you start to show your customers that you care, your online business will start growing as more prospects and customers trust you and buy from you. This will boost your sales and your online business will grow rapidly.
? Quality is very essential. Always over-deliver. It is very important for you to offer high quality products and services, and your online business will simply grow tremendously. Also offer some high quality gifts to your customers when they order. Customers like getting a good bargain ? this may be in the form of a low price for the product or some valuable bonuses or gifts you can offer them after purchase.
? Contact your customer and prospects on a regular basis. Your list is your best asset, so it is important that you show your prospects that you care by keeping in touch and also making some good free offers to them. It pays to send some regular ?non-marketing? emails that can also be offering some free tips and ideas. By doing this you build trust ? and your prospects will soon be your long term customers for your online business. You can also set up and offer a free brainstorming or networking call to your prospects and customers during which you answer any questions about internet marketing or offer some information about your business. By doing this, you create the confidence in your prospects and customers.
? Offer some knowledge or service for free. Success in internet marketing comes to those who offer expertise knowledge or some service related to their online business. It is crucial that you find an aspect of your internet marketing business which you can use to offer your knowledge or any other service. You become an expert, you build a lot of trust and good relationships, and you establish your online presence rapidly. The more involved you become in whatever you will be offering, the quicker you build your online presence and business. Think about how you can offer something. You can start a forum, a directory; offer an e-course or ezine.
If you want to succeed online, you must be prepared to take care of your customers and offer them benefits which they appreciate. In the ling term, your prospects and your customers will gain trust and buy from you, and also bring you repeat business.
Both Ramkishor & Nikki Mhlanga are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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