Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.
So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don't do what everyone else is doing. Here area few ideas to get you started:
?Use podcasts to broadcast your music, helping to expose your music to a lot of people who may have never heard it before. Make sure that you plug your website and where they can purchase your products. ?Why not go to your local library and see if they will allow you to do a free concert there in exchange for a percentage of your sales of product after your show. Libraries are in dire need of funds. ?Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com. Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can't post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your "real name." While those sites won't allow you to post your URL, if your URL is part of your "real name," they don't say a word. Check out amazon.com and look for one of my reviews. This is what you will see: "Jaci Rae - The Rae of Hope. raeofhope@jacirae.com." (Don't use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake.) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems attn: (find out who is in charge at that time) Los Angeles 6255 Sunset Blvd., 19th Fl Hollywood, CA 90028 323-817-1506 323-817-1511 http://www.bdsonline.com/
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently. Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes!
Sometimes you have to forgo traditional advertising and sales promotion methods and connect with customers in different ways. Because of the internet, social media and other options, you do not have to market the way companies did in the past. Today, you as an affiliate marketer can utilize guerrilla marketing to reach new-targeted markets.
What is guerrilla marketing? Guerrilla marketing is non-traditional system of promotions whereby marketers rely on time, energy and creativity instead of high-budget methods to sell their goods and services. The key is to get as much return as possible on your efforts while not spending a lot of money to do so. Guerrilla marketing always involves a time and energy investment however; that's where the creativity, and yes, even the fun comes in.
In the past, if you had a product to sell, you put ads in newspapers, made up flyers and hung a sign in your shop window announcing it. Today, with internet affiliate marketing a big thing, you must market to niches differently. They are not always coming to a bricks and mortar store; they're coming to you in other words. You have to go to where the market is and let them know you're in business.
Consequently, guerrilla marketing is doing whatever you have to do to get your name known. Of course, all is done legally and decently. Guerrilla marketing may be as simple as standing on a street corner where you know your target market is with a propeller beanie-cap on and a Day-Glo shirt handing out product information or samples.
Guerrilla marketing may be viral-type marketing where you send out links to your affiliate product site through chat forums and e-mails. You may write articles for wide distribution with links back to your site. If you write articles with lots of useful content, you gain the trust of people seeking information. They'll spread the word about you themselves. This is efficient marketing of the guerrilla kind.
Guerrilla marketing may mean giving lectures on your area of expertise at trade show seminars or corporate luncheons. Of course, at these events have brochures and other information to hand out to listeners at the end of your talk. Giving talks, if you are so inclined, allows you to give valuable information to attendees without giving them a sales pitch. You just set up more information about you and your products on a display table that others visit after your seminar.
If you are an affiliate marketer of a more introverted nature and public speaking is not your thing, try writing a newsletter. Target this specialty newsletter to a specific niche in unique ways. Print up business cards that have a link to your website and distribute them where your target niche is found. They will go to your website, at their leisure, and opt-in to your newsletter when they arrive on your landing page. They control the process and do not feel that you gave them the hard sell. They chose to pick up your business card and utilize the link provided. They chose to opt-in to the newsletter. Just make sure you get these business cards to the right target market. If you market computer software, form an association with a computer repair service and leave your cards in their shop.
Guerrilla marketing techniques mean being unconventional so as to create interest for your affiliate product. Traditional advertising does not surprise consumers as much as it did in the past. While some traditional advertising methods still arouse interest, many do not. Guerrilla marketing may mean modifying traditional methods.
Seek new ways to reach your target market. Stand on that corner marketing your health supplements to that gym across the street in your beanie, showing testimonials to them via your laptop. Just make sure you have extras batteries for your propeller.
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Jaci Rae has sinced written about articles on various topics from Parenting, Dating and Romance and Home. Jaci Rae is a #1 Best Selling author of The Indie Guide to Music, Marketing and Money and Winning Points with the Woman in Your Life One Touchdown at a Time. Tune in for "The Jaci Rae Show" heard live around the world every Thursday:. Jaci Rae's top article generates over 135000 views. to your Favourites.