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[G519]Green Eggs And Ham
by Dana Wallert, Dan
Many people mistakenly rush into this process without thinking it all the way through. You are so excited to get your new company's name out there and to see your web page start popping up on the search engine results pages. It definitely can be a bit intoxicating to see things you created on a medium available to the entire world. But this is where you must force yourself to be more forward thinking.

What do I mean? Well, the easiest way to get your site and your products out there is to just start getting links, links and more links. And of course, you'll want to start running ads everywhere you can possibly afford to put them.

This is where my ?Green Eggs and Ham Theory? comes into play. Now, green eggs and ham have arguably one of the highest name recognition factors in the world. However, how many people do you know that routinely make or want to purchase them?

What does this have to do with your product or service? Well, many experts agree that bulk acquisitions of links and ad placements are one of the fastest ways to get your site to show up in the rankings and searches. But what could they really cost you in the long run?

You must consider what the long term effects of these ?quick fix? strategies could be and how much value to place on those effects. First, let's say that you've purchased the cheapest 500 links to your site that you could find. Now, are any of the sites those links are coming from actually relevant to what you're trying to sell? Are the audiences of those sites potential buyers for your product or service? Or on an even more basic note, are you even able to know what sites your links are going on when you purchase them? These are all important questions to ask yourself because the answers have a very real impact on the long term integrity of your site.

As far as purchasing ads, again the same principles exist. Where are your ads being placed? Do you know for sure that the sites are relevant to yours, while at the same time not your competitors?

It may be a lot more time consuming, but to be confident in your marketing strategies and the integrity of your strategy you're best off searching for relevant places to place ads and links.

If there's one thing ?Green Eggs and Ham? can teach us, it's that name recognition is not a surefire ticket to the top of the sales ladder. People must recognize the service or product we're selling, and they must see it as desirable!

What is this spam I speak of?

Spam is best defined as unsolicited and unwanted commercial electronic messages or e-mails that are sent to large numbers of people.

Ask any computer user and the most annoying thing about having and using e-mail is the annoying amount of spam you get. It is predicted that spam could eventually kill the usability of e-mail unless effective barriers and law changes are introduced. In 2003 it was reported that 40% of all e-mail traffic in the US was spam up from just 8% in 2001. Over the past 6 months this figure has doubled. Hotmail a popular e-mail service, says that 80% of e-mail coming to their servers is spam.

You might say that I don't get as much spam as I used to. Well this is thanks to internet providers and businesses filtering this out before you see it. One problem with spam filters is that occasionally users encounter false positives in which important and legitimate e-mail gets blocked. Due to these necessary anti-spam measures, the costs involved are huge. Not only does all this excessive internet traffic clog up the internet freeway, but all these e-mails are downloaded to servers before the anti-spam software deletes it. Businesses worldwide report that 20% of all e-mail received is spam. It is estimated that the true cost of spam for businesses in the United States alone is $8-9 billion US dollars per year.

Why is there so much spam?

The simple answer is that there is a market for spam. If people didn't buy from spam e-mail there wouldnt be any spam. All the spammer needs is for one person, out of a few hundred thousand e-mails, to buy something and it makes the whole process worth while. Sending the spam requires little effort on the spammers part as the computer automates the process meaning that it is very easy to send out over a million e-mails an hour.

What is the world and in particular New Zealand doing about all this spam?

On the 23rd of February '05 the Information Technology minister, Paul Swann, released a proposed law will that make it illegal to send spam that originates from NZ. Only problem is that only 1% of spam originates from Australia and NZ, and to actually catch and prosecute a spammer is very difficult due to spammers being good at hiding there identity.

In April '05, a 30 year old spammer in the United States became the first person to be prosecuted for spamming. He was sentenced to a nine year prison term. He is described as a modern day snake oil salesman being the eighth most prolific spammer in the world, sending up to 10 million e-mails a day from his house. His income was $750,000 US per month, with one in every 30,000 e-mails sent generating money. He sent out so much e-mail that he received, on average, 15,000 credit card orders a month, each order worth an average of $US40. His total worth is $24 million US dollars, he advertised pornography, fake products and services. During the court case the assistant attorney general said and I quote "When your marketing to the world, there are enough idiots out there who will be suckered in."

Remember that spam is only a problem due to people purchasing from spam e-mail, if there was no demand there would be no spam, security firm Mirapoint, reports that 1 in 10 people buy something from spam e-mail.

So how do I protect myself from spam?

There are a three main ways to stop being spammed.

The first and the best form of defence is not to give out your personal e-mail address. Don't publicise your address in chat rooms or fill in forms on a website. For this purpose, you are best to use a public e-mail address such as a hotmail account, as some web site owners are more than happy to sell your e-mail address to a spammer.

Secondly use an internet provider that controls and monitors spam.

Thirdly install anti-spam software on your PC.

Therefore in this day and age there really is no need to eat green eggs and spam!

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About Author
Both Dana Wallert & Richard Warlow are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dana Wallert has sinced written about articles on various topics from Used Car, Sales and Negotiation and Cars. Dana Wallert has extensive experience in sales, marketing and office administration. She is also the owner of a virtual assistant provider focusing on administrative, hr assistance and more. Sign up for her free newsletter at. Dana Wallert's top article generates over 301000 views. to your Favourites.

Richard Warlow has sinced written about articles on various topics from Marketing. . Richard Warlow's top article generates over 135000 views. to your Favourites.
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