If you are going to start search engine optimization on your website you can follow these methods to start and do SEO the right way. These method will help you get ranked top in Google. Step One You need to research keywords. Start by finding four keywords that has maximum 3 million competing websites in Google. They must also have around 1000 searches a month. At first choose only four but later on you can choose many more keywords. From the four keywords choose a main keyword. Step Two Create your website and add the meta tags. Then add at least one article apart from the content on the main page. If you have disclaimer, terms and conditions and similar types of links put the no follow tags on those links. Put your main keyword at the bottom of the page, usually near CopyRight All Rights Reserved (c) main keyword goes here. Do not put any links to other websites on your site. As you can see you should not take much time on this part of search engine optimization that is called the onpage optimization. Step Three Now start getting as many links as you can to your websites from other websites. This is called off page optimization and this what is going to really help your rankings. You can do link exchanges or get one way links from sites like article directories, directories, social bookmarking sites, forums and many more sites where you do not need to link back to them. When getting links do not always get links to your homepage. Sometimes get links to your article pages or any other page of your site. The anchor text should not always be the exact same text. Remember to input your keywords in your anchor text. Do not use same the same keyword all the time. Vary them as much as possible. Get as many links as you can. The more the better. Now if you want to get ranked for more than four keywords you may want to hire someone to help you get links. The more keywords you target the more links you need. As a rule get links from all sorts of sites as long as they are not banned from search engines. Check also that the link towards your site does not have the nofollow tags. There is a plugin called Search Status for Mozilla Firefox that will highlight links that are using the nofollow tags. You need to get steady amount of links. The idea is to get same number of links everyday. The higher the number the better. Do not get a hundred today and nothing for the rest of the week. So if you are getting links and have not hired someone to help you, 15-30 links a day is a great. Now apart from getting links you should also tweak a bit your site once again. You can add a blog and update it with content regularly. Search engines love new content. Create a sitemap on your site and put only the most important pages on it. It is a good idea to submit a sitemap to Google sitemaps. So keep in mind that search engine optimization deals with the onpage and offpage optimization techniques. However put your effort on the offpage techniques. Spent few time on the onpage optimization cause it is not that important.
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not Totally Dead and Buried Pages Yahoo! Wants Included in its Index
* Original and unique content of genuine value * Pages designed primarily for humans, with search engine considerations secondary * Hyperlinks intended to help people find interesting, related content, when applicable * Metadata (including title and description) that accurately describes the contents of a web page * Good web design in general
Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describes the contents of a web page." By Title MetaData they mean the text between the Tags in your HTML Page. By Description Yahoo mean the actual Meta Tag Name="Description". So Meta Data at least as Far as Yahoo is Concerned is Not Dead.
Let's Examine Some of the Key Points that Yahoo states are important in their help file and see how we can employ some simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is less then 500 Words use a Keyword Density of about 2-3'If your Web Page is Above 500 Words Use a Keyword Density of About 5'Try to Keep your Web Pages under 750 Words.
Pages designed primarily for humans, with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well.
Hyperlinks intended to help people find interesting, related content, when applicable
Try and have 3 or 4 Links to closely related Content. It is ok to link to other web Pages within in your site but 1 or 2 external links should be mixed in when Possible. Make sure you use your Keyword or Phrase in the Anchor text for your Link.
Metadata (including title and description) that accurately describes the contents of a web page.
Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Both Title and description Meta Data should use Keywords and Keyword Phrases. Don't use the same keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less then 80 Characters if at all possible. Place your Title Meta Data First. Place the exact same Title at the very top of your Web Page Preferably inside the H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta Data. Keep your Descriptions between 100 and 150 Characters if possible. Your Keyword Density in your Description should be about 10?Make sure your Description accurately reflects your web page. Where possible the text in your description Meta Data should actually appear Word for Word near the Top of your Web Page.
Power User Super Tip - Where it fits use your description within h2 tags as a Sub Page Header Directly under your title.
Good web design in general
Books have been written about Web Design, Some key points is to make sure your web sites is thematic and pages are related to each other,. For every page you create to target a Keyword phrase have 3 or more (as many as 10 related pages). Either add new pages once or more a week or significantly change current pages. Make your Web Pages easy to crawl. Have a well organized Drill Down Site Map. As an Example if your Web Page is about Real Estate your Site-Map may look something like this
Real Estate Topics
1. Buying a Home
-- Your Perfect Neighborhood -- Find that Lender -- Hidden Deals in those FSBOs (For Sale by Owner)
2. Selling a Home
-- Picking a Realtor -- Pricing your Home -- Get Your Home Ready for the Sale
3. Investment Property
-- Landlord Tenet relations -- The Perfect Lease
4. Commercial Real Estate
5. Vacation Property
6. Retirement Homes
It is Fairly easy to give Yahoo what they want and improve your Page Ranking. Just give Yahoo what they are telling you they want.
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