In the world of printed media these days, there are more choices about whether to use black and white copies or use a color copy process. Which a person chooses often depends entirely on what the purpose of the copy is going to be. Price may also be a primary consideration depending on the size of the copy job. At CopiesAmerica.com, you can take your pick between black and white or color copies at affordable prices.
For many years, the only option available when one wanted copies made was to use a black and white copier. Often, pictures that one wanted copied were so heavily colored that they showed up as a black square on these copies. As technology advanced, copiers were made that could screen photos and print a black and white image, though of poor quality. Today's black and white copies are of extremely high quality when compared to those from just a few years ago.
The advent of color copies revolutionized the copy making industry. It became possible to have entire booklets copied, with color charts and graphs intact. The price of color copies was quite high at first, but has dropped considerably as the technology has improved. Color copies also introduced the possibility of RIPping images from a computer to the copier to make color copies without a paper original.
Black and white copies are normally adequate when copying plain text with no graphics or pictures. However, color has the ability to draw the eyes and focus one's attention on desired details or features. Charts and graphs are always easier to read and remember in color than black and white ones. Flyers that people circulate for advertising anything from a new store opening to a missing pet are often black and white copies. However, it has been shown that a color copy placed next to a black and white copy that is otherwise identical is noticed ten times as often as the black and white.
With new advances in technology, it is now possible for customers to email or save their artwork for copying on a flash drive and have it copied from an electronic file, just as it would by done with a paper original.
A color copy is much more effective than black and white copies when one has certain features such as charts and graphs, or photos that one wants to draw attention to. Once, the price of color copies was much higher than black and white ones. Today, however, due to advances in copier technology the price difference is not nearly as much a factor when one is looking at how to have a copy job run, whether it is a flyer to advertise something or a presentation folder for a board meeting. Given the current economy and level of copy technology, Color copies are still feasible when one looks at the difference in prices between black and white copies and color copies.