It is called DVD authoring, a process of collecting audio, videos, menus, subtitles, etc into an interactive branching structure that will eventually become a playable DVD. Making a DVD involves more than just capturing the video and burning it; you need DVD authoring software to make a playable DVD.

There are numerous DVD authoring programs intended for a wide range of skill levels and budgets. Mac and PC are the two contenders here. There are Consumer, and Professional. By means of DVD menus, users can easily and immediately access chapters within videos-media, text, and high-quality audio. You can publish your media in DVD-Video, DVD-ROM, and Web-DVD formats.

Many DVD burners and low cost capture cards come with extremely basic authoring tools that let you create simple menus and a play-list for your DVD. While this may be ok for the beginning home user, serious digital videographers are going to want to take full advantage of all that the professional DVD authoring software can offer.

Professional DVD authoring software lets you create Hollywood-style menus, with DVD's using your own videos, music, and photos. DVD's are quickly replacing videotapes as the video publishing media of choice for video professionals and video enthusiasts. DVD burners are now widely available at prices well within the reach of average consumers.

The finish DVD authoring is comprised of video information in the form of MPEG-2 video streams. A menu system can be included within a title set, allowing the viewer to select between the different subtitle and audio tracks. DVD's delivers the ultimate media communications experience. Cleaner pictures, clearer sound, and most importantly, easy to navigate.

The best program I used to author DVD’s is DVD Studio Pro from apple.
This is a Mac platform program that comes bundle with video editing software, motion graphics software, and text titling software, professional music editing software, and video & audio compressing software that cost $1,299.00. There is no limit to your imagination with this package.