Never exchange links with link farms. If a site has a directory with 600,000 links, it's probably a good idea to decline the exchange. Search engines identify what they call "bad neighborhoods" or sites that exist only to collect links and then someone cash in on it. Linking to or being linked to by such a site could get you flagged as a potential spammer.
When working on a search engine optimization project, consider working out triangular link exchanges. These exchanges will require you to link to one person and then that person to another who will link to you in turn. In the end, none of you have reciprocal links, but you will all have one way links, which are given more value by search engine algorithms.
Rather than seeking out "link directory" exchange partners, seek out partners to exchange links for pages people actually go to, such as your opt-in pages, your sales pages, and your home page. This is a much better way to collect links. Additionally, it ends up creating a far more natural link structure than stuffing 600 links in the same directory.
Submit articles to directories to create one way links to your site. It is important to note that this will only work once. If you submit the same article with the same resource box to 50 different directories, you will only receive credit for a single one way link and it will be from whatever website search engines happen to spider first.
Each search engine has its own algorithm, but Google always leads with algorithm changes. If you spend enough time working on search engine optimization, tune your site to Google's changes. Forget the rest. In 2-3 years from now, they will be doing what Google did yesterday.
When optimizing the body of a page for search engines, consider using highlight and bold tags on some of your keywords of choice. Not only will this attract visitors' eyes and point out that the page is relevant to their search but it will also improve your search engine algorithm score for that page's relevance.
Whenever you create a boilerplate link text for links you will add to directories, you should always integrate keywords from your list into the actual text. Many experts suggest that text that surrounds a link to your site is also involved in determining precisely what your site is about according to the search engines.
As always, it's up to you to implement these tips and techniques to improve your SEO campaign. So don't wait and start right now.
Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.
In this article I look at how to most effectively structure your site to take advantage of this.
I'm not saying it is wrong in any way. In fact the tactic outlined will be very effective for a small to medium sized site; however I have also found another way to organize your site which can be more effective if done properly.
In the article, it explains how you use layers to organize your site. Now we're not talking about CSS layering or anything like that. It's more of a site structure issue than anything.
According to the article, for more details visit to www.offline-promotion.com one can layer their site through the use of sub-folders. By creating layers of sub-folders and then placing all related content within that sub-folder you can layer your site to help specific sections of it rank higher.
This is a great way to organize a smaller site because it allows you to place topical pages together, and promote links within the pages to help improve overall positioning of these sections.
Further, it helps reduce the dilution factor often felt by sites that attempt to cover multiple topics in a flat file structure.
For example, if you sell widgets you could organize the sections by some common element, such as color. You'd then organize all other sub-folders in a similar style.
Like I said, I think this is a very effective strategy for a smaller or medium site. There would be a much greater chance of blue widgets ranking highly in a structure like this.
However, I feel that for larger sites there's an even more effective way to organize your content.
Through the use of sub-domains one could further organize this content. This would make it even more relevant to search queries and more likely to rank. Keep in mind that such a strategy is of the most benefit to larger sites. If you don't have a large site, for more details visit to www.the20seotools.com or don't foresee your site growing to become a large site then I wouldn't recommend the sub-domain layering tactic.
This is because, as I've said, the search engines will treat your sub-domain as a unique site. So if you've only got 10 or 15 or even 50 pages in your sub-domain, chances are it won't rank as competitively as it would have as a sub-folder of a larger site.
What you are doing by combining the two strategies is getting more bang for your buck. This is because you are covering more area on the web, allowing your site to rank for both broad and specific terms.
Then, with some good strategic interlinking you will be able to even further promote the broad areas of your site by linking all your internal pages to the pages above it.
While I'm not entirely dismissing the layered content theory presented above, I am saying consider your situation. If your site is a smaller site, by all means use the layered content approach. If it's larger then use the sub-domain approach.
Also remember that there could be multiple ways to organize the same content.
For example, in addition to organizing your sub-domains or sub-folders by color in the widget example, also consider organizing them by features. This way, a chosen widget could be linked to from multiple related categories.
Not only that but you've now bulked up your site with a bunch of additional pages. These new pages are required to help create the sub-domains and navigation required to drive visitors to the individual widget pages.
This type of multi-category linking is common among many large sites. One good example is Ebay. It organizes its top auctions into sub-domains like antiques, art, autos and clothing. Then, within the categories the sub-folder structure is used to further segment the site.
In conclusion, if you've been looking for a way to most effectively organize your site while helping to improve rankings, consider these options. Through the use of sub-folders, sub-domains or a combination of both you can effectively organize your site, segment your products and target searchers more effectively.
Both Kurt Naulaerts & Mickyjan2009 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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