It's not easy to sell your own product without a website - With no website, you'd have no place to put your salesletter. And without a salesletter, how can you sell your product? You could sell thru email to your list, but then again, without a website to capture names and email addresses, you wouldn't even have a list, would you?
It's hard to sell affiliate products without a website nowadays - One of the big ideas the gurus preach to new marketers is that you don't need a website because you can just advertise affiliate products using Google's AdWords Pay-Per-Click ads. That was indeed possible in the past and many people did it, but it's not something that works anymore. You see, Google has made some policy changes that prohibit multiple advertisers from using the same destination URL in AdWords ads. What this means is that if someone else already is advertising the particular affiliate product you want to promote, you're out of luck.
The bottom line is that if you want to make money selling on the internet, you really do need a website.
A website opens up so many possibilities for you - Obviously, with your own website, you can host and display salesletters for your own products. If your products are downloadable, the website also provides you with a place to store those products and make them available to customers for downloading.
If you want to promote affiliate products, your own website allows you to use AdWords without having to worry about someone else already promoting that same affiliate URL. You simply use a page of your own website as the destination URL for the AdWords ad. The page on your website can be either a "pre-sell" letter or just a simple redirect to your affiliate link URL.
In most cases, you'll want to have a pre-sell page, rather than a simple redirect to your affiliate link. The reason is that with a pre-sell page, you'll get a chance to explain the product in terms that will be meaningful to your prospects before passing them on to the affiliate URL. That way, when they arrive at the actual product salesletter, they already have made a tentative decision that they're interested in the product.
A pre-sell page also gives you an opportunity to offer a bonus to anyone that buys thru your affiliate link. For example, if the product you're promoting is a complicated piece of software, you might want to make up a short instructional video that you can give to purchasers. This is usually perceived as a good value, since it will help them to be productive with the product much quicker. Many affiliate marketers have seen increased sales using this technique.
For over four years now I've been dealing with individuals whose goal is to create a passive income online - at least they say that's their goal. One thing crazy thing I hear over and over is something like this: "I'd like to replace the income from my full-time job with a passive income online that costs me basically no money, and something that doesn't take up a lot of my time." You need to be real, people. Although it's actually completely accurate to say that the internet is the tool you should be using if you want to create an income that costs relatively little time or money to set up, you still have to obey the simple rules of economics - you can't expect to put nothing into a business and get a lot out of it. Creating value is the way to create money, and the internet is no different. You need to set up a system online that adds continual value so it doesn't require too much additional effort or money in order to grow. Real estate is a good example of this from the offline world. If you do want a relatively passive income online you need to realize that you're actually in the real estate business - it just happens to be the business of virtual real estate. The difference is that instead of dirt you have domain names, and instead of locations you have keywords. Real estate developers get excited about locations where thousands of people pass by each day - you should get excited about the same thing. But instead of thinking about the number of cars that pass an intersection you're going to be thinking about the number of searchers that pass a keyword phrase. Most of us are looking for ways to create a low-maintenance internet income, and many of us can get there. We have to start thinking like savvy real estate investors and ask ourselves some key questions: how much traffic can this keyword phrase bring me, and what can I do to make money from that traffic once I capture it? Think about this: would you be willing to work 100 hours to create a $3,000 per year passive income? If the answer is yes, you're going to have a very lucrative ride on the internet marketing train. But if you can't get excited about that first $3,000 per year you'll never do the work of creating $30,000 per year, and forget about $300,000 per year.
Both Carson Danfield & David Johnson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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