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[H1368]How To Make A Website Business

by Daniel Millions, Dan

An online presence has become an integral part of any business, no matter what field or niche they occupy. E-Commerce has skyrocketed exponentially since its inception, and there is no evidence that it will slow down anytime soon. Therefore, you will never achieve your full potential unless you have a website. Just having a website does not guarantee you instant success; in fact, it takes a lot of work and time before you start

To those that have never developed a website before, the job can appear quite intimidating. Most people think that advanced design and programming skills are required for one to make their own website. While developing a website by hand from scratch is certainly an option that gives you complete control and freedom, it is not the only option. A variety of programs are available to assist you with constructing web pages, and they are easy to use even for non-tech savvy people. Of course, some time must be invested in learning how to use a program, but that is nothing compared to what it takes to learn actual coding knowledge.

If you are not set on having a completely unique design, you can opt to use a template. Templates are already made designs that you just need to fill in with content. They are exportable and can be easily uploaded to a web server. With some programs, websites made from templates can be live in as little as six steps. For most online businesses, templates are acceptable. If you have special needs or are designing a website for a medium or large sized business, the custom approach should be taken.

Not just any design will cut it for your business. It needs to be attractive and stimulating, so that visitors will stay and hopefully purchase something. Content needs to flow, meaning readers should be able to read pages in an organized manner. Visitors should not be jumping around from place to place in order to find what they are looking for. Menus should act as guides and take up as little space as possible. Ease of use is imperative to pleasing clients, so take care in removing any obstacles to navigation of your website.

One of the most important things about your website is the color scheme. Colors define your business's image and are critical in how customers view your company. With the wrong colors, you can make a negative impression, and many people may find your design bland and disengaging. The technology of color is more complex than most people believe. You need to consider a wide range of issues, including the fact that not all browsers share the same color palettes. When facing the decision of what color scheme to implement, it is best to consult an expert.

If you simply need a website for the online presence, then stopping at one project is fine. To drastically increase sales, it is best to have a network of websites, all promoting your products or services. Websites which compliment your primary site are referred to as mini-sites, and having a good number of these kinds of sites can improve your reach and customer base. Do not get the wrong idea, though. Mini sites still need attention to detail and occasional upkeep, just not as much as your main website.

Knowing how to make a website is essential if you want to make a website, either for business or just for fun. There are many sites online that will explain to you how to do so, but few of them offer a good solution for a beginner. They all seem to need some form of pre-knowledge of many of the factors involved, and they make it look a lot easier than it actually is.

Sure, anybody can create a website that looks passable, but how do you make a website work for you to make money or to get visitors? These are the two reasons for anybody making a website. No matter who you are, or what the site is to be used for, it will meet one of these two criteria.

First it must get visitors: otherwise there is no point in having one. Even if you just want the site to run your hobby, or keep in contact with your family (better with Facebook!), people have to visit. If you also want to make money from it, then you still need visitors, but you have to persuade them to buy. That means keeping in touch with them: you have to collect the names and email addresses of your visitors and then keep in touch with them, making them special offers, providing information, until they eventually buy.

It takes the average person 7 - 8 exposures to your product before they decide to buy it. That's what advertising is all about: to get these exposures until the prospect finally makes a purchase. However, back to the website.

Most sites that show you how to make a website don't tell you that once you create a website you have to make it work. It's like buying a car. You don't just buy a car, sit in it, and it takes you to where you want to go like a cab does. You have to learn how to drive it. Once you have learned, then you can drive it. However a website is not like that even. Why Not? Because it doesn't come with all the bits and pieces needed to make it work. These are extras!

Here are the things you need to make your website work to make money for you:

A Web Host
The host provides you with the web space for your site. That's just like a large directory on which you can place your files, such as your web pages, graphics files, products and so on. Your host also provides the means by which you can connect to the World Wide Web.

A Domain Name
Your domain name is the name of your website: the bit that comes after http://www. You need it before you can create a website and put it on the web. You can choose from those still available, and then register them with the DNS (Domain Name Service). Your domain name will cost you around $10 a year - you never own it, you just hire it with first refusal every year, though you can pay for it for some years in advance. You will also need keyword software to enable you to choose the best domain name for your site.

Site Building Software
You will need an HTML text editor. HTML is the language used to make a website what it is, and most HTML editors offer wysiwyg functionality, so you don't have to know HTML, and just type in what you want. However, if you want to link to other pages on your site or to other websites, or if you want to add graphics and anything else other than plain text, you will need to know some HTML.

Email Service
You will need an eMail service with your site. Nobody will buy from you if you are using a free eMail service to run your website!

Autoresponders
Unless you want to be writing and sending eMails manually all your life you will need software that can do it for you. An autoresponder can send an email to people requesting information, take orders, deliver orders for electronically deliverable goods, send invoices and receipts, thank you notes and acknowledgements, and also parts of weekly or monthly courses you might provide to your subscribers, who will hopefully become customers.

Shopping Cart
If you are selling goods, even eBooks or software, you will have to provide a means for a customer to order them. You will also need a product catalogue if you sell more than one item.

Payment Processor
You will require a means of accepting credit and debit card payments. If you can't do that, then shut up shop now and don't even start.

Traffic Analysis
You will need software to analyze your traffic and find out what your most popular pages are, what keywords bring most visitors and what pages most visitors leave from without buying. You can them improve these pages to keep visitors on your website where you want them.

Other Software
Other software or tasks needed to create a website that works properly include Search Engine Optimization, to make sure your web pages are listed as high as possible on Google and other search engines and once you become more advanced, audio and video software to jazz up your website, graphics software, a blog to market your website and a lot more.

All of these are essentials that you will have to purchase and will have to learn how to use when you set out to create a website. It is possible to get free versions with your cheaper websites and hosting services, but some of these can lack the functionality to make them look really professional and persuade people to buy from you or continue to visit your site.

If that all frightens you then you are right to be scared, because you are going to have to learn how to use them all. However, there is an answer that can allow you to avoid all these, because there are systems online that offer you a website with all of these extras integrated with it. Some are truly integrated with the site so that all you need do is to add the text, while others offer all of these components for you to use to make a website, but you have to learn how each is used separately.

While the latter offers you more latitude in your website design and functionality, the former allows you to create a website from scratch without knowing the first thing about the subject. With these, you can make a website by choosing templates and filling in the blanks. A bit like painting by numbers really!

Article Source : Pg. 204

About Author

Both Daniel Millions & Peter Nisbet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Daniel Millions has sinced written about articles on various topics from Lose Weight, Cars and Writing. If you need high quality or with a guaranteed high uptime look. Daniel Millions's top article generates over 301000 views. to your Favourites.

Peter Nisbet has sinced written about articles on various topics from SEO Articles, Online Dating and Advertising Guide. If you are interested in making your own website, examples of each of these two different ways of making it easier for yourself are offered on. Peter Nisbet's top article generates over 110000 views. to your Favourites.