Writing articles to promote your blog is a free and most effective way to advertise your site. With quality content in your articles you will not only receive traffic to your site but also a lot of backs links. The back links will cause the search engines to notice you and send even more traffic as they consider this as the popularity of your site. Placing your articles in article directories gives you the opportunity to have your articles republished on other websites which can create another flow of traffic to your blog. Between 400 and 600 words is a good length for a marketable article. Most people don't have the time to read a really long article, but if your content is compelling enough a longer article could be beneficial. When writing your articles to be put in article directories you can use your author's bio to place your URL to direct people to your site. You need to make sure that your articles relate to the theme of your blog or these people will be disappointed and will not come back. The search engines would also not be happy if your article was about back pain and your blog's them is internet marketing. You don't want to disappoint the search engines! They are your key to building a successful blog. If you can't write, you can outsource your article writing to people who can write. You can just consider this as part of your advertising expenses. Articles written for you can be as low as $5.00 each but usually you will get a better quality article by paying more for it. Doing a search on Google will bring you your pick of article writers in many different price ranges. The content that you already have on your blog can be utilized to generate traffic by turning it into articles. Group together two or more of your posts to make a good article and submit it to the article directories. If you are worried about duplicate content, then you can do some minor rewriting and have some fresh articles to submit. You can place Google Adsense on your blog for your article marketing traffic to click on and bring you some income. Your Adsense ads will be relevant to your theme and therefore your targeted traffic will be more likely to click on the ads. Google pays a certain percentage to the owner of the blog every time an ad is clicked by a visitor.
The problem is that a lot of bloggers rely on search engines as their main source of traffic. If you write on a topic that's pretty competitive, it makes it very hard to get your blog to rank high, and you won't get many visitors, much less find the readers who may be looking for what you are writing about.
So, to get more traffic to your blog, you need to find more ways to promote. One easy way to do this is with social networking sites. The advantage of using a social networking site is that you have a lot of options when promoting.
Your first step, when promoting on a social networking site is to make sure that you add a link to your blog in your profile. This lets others know that you have a blog, and they can decide whether or not to click over to your blog and read it.
If you don't have a blog, then you have the option of using the blog available on the social networking site, if one is offered. This will allow readers to read your content. You can post your product reviews, articles, tutorials, and even videos or audios you've found on your topic. The only disadvantage I see here is that although your blog posts may be public on these sites, it won't be picked up by the search engines, so it's best to have an external blog and then cross post some of your entries to the social networking site. Also, you need to be careful about making your content too commercial. Otherwise, you might get banned from the site.
If the social networking site allows you to add RSS feeds, then you should add your blog RSS feeds to your profile. This saves you the time of posting any blog entries to your profile, as your blog entries will automatically show up on your profile. Sites like Orkut, that don't offer blogs, give you this option.
I like using RSS feeds for mine because it allows me to create a profile that's constantly updated, always providing new content to my visitors and readers. Another advantage here to using RSS feeds is that readers will have to click through to your blog to read the entire post. If you offer an email subscription, then this gives you another opportunity to get the reader to subscribe to your blog.
If the site offers forums or groups, make sure you add a link to your profile in your signature file. You just need to know a little HTML in order to code your link unless the site offers an editor that will code it for you. Again, avoid being too commercial. Your goal is to get others to click through your link to your blog and subscribe, not sell them something.
Finally, many of these sites have private messaging, as well as bulletins you can send out. When sending out private messages, you don't want to spam or just try to sell the person something. Make sure you are friends first. With bulletins, try to write a catchy headline and make your bulletin newsworthy. You want to use a soft sell. Don't make others feel like they're being sold to.
Both Vikas Bhagta & Jinger Jarrett are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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