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[H1518]How To Put Muscle On

by Jon Cardozo, Jon

Not too long ago, I was quite confused about the best way to build muscle. If you've spent any time in the gym trying to build a muscular physique, you can probably relate to my frustration. After all, there's so much conflicting advice out there. There are many times that I felt like giving up, but fortunately I discovered some basic truths about muscle building.

For a long time I listened to other guys in the gym who tried to convince me about their methods. However, after a while I realized that they weren't too successful themselves. I mean, why would you listen to someone who didn't have the muscle to prove his knowledge? They seem to think they knew a lot about building muscle just because they used all the right words. They often talked about how great a "pump" they were getting from their workouts, and they did their best to keep up with the latest supplement fads.

One of their biggest mistakes, however, was spending way too much time in the gym. Many beginners wrongly assume that more time in the gym equals more muscle. This is definitely not the best way to the train in the gym. The problem is that your muscles don't grow until after leave the gym! You have to give your body enough rest to allow the muscles to grow back bigger and stronger. Spending all day at the gym neglects the importance of recovering from your workouts. Of course, you have to eat enough protein and overall calories if you're going to build muscle.

These last two concepts, diet and recovery, are crucial to your success. Despite this, far too many trainees ignore them. Or maybe it's just that they're not aware of how important they are. If that's the case, I want to take a moment to emphasize just how crucial they are. Despite what you might think, your commitment does not end at the gym doors. That is the beginning, not the end, of your training. Everything you eat and drink, for one thing, will go a long way towards determining what you look like in a few months time. You can remain the same because you didn't eat enough even though you worked out that the gym. You could also gain a bunch of fat because you decided to eat the wrong foods thinking that all calories are equal. Or you can follow some basic rules and develop some serious muscle.

The rules for building muscle are actually not too hard to understand. They are simple, but they're not easy. You still have to put in the effort, but the basic principles are simple enough to understand. Because there's so much conflicting information, though, it's best to stick to a proven program that teaches you all aspects of building muscle. Find a program that has proved its worth - a program that has helped build 40 pounds of muscle in under 6 months.

But change is also the most common of these four elements, and thus the weakest. You should search for other elements within the story.

PR Rainmakers recognize these four basic elements of news: change, conflict, aberration and problem.

Any one of these, if significant in its scope, can spark media interest in your story. The more of these elements that are present, the most likely you are to get a reporter’s attention.

But the converse is also true. You must have at least one of these elements in your story proposal, or you simply do not have a news story.

We’ve looked at change. Let’s look at the other three elements that can put muscle on a weak news proposal.

You find out that some industry experts think it’s insane for a company to invest in a widget plant in the current economy. There’s conflict.

You learn that your company’s widget factory is the nation’s first new widget factory since World War II. There’s aberration.

You discover that your company must convince customers to embrace a revolutionary new design over cheap imports of an outdated, but functional design. There’s your problem.

With any of these three elements, you’ve got a much stronger story to offer than with change alone. And if you can work all four into your proposal, you’ve got a monster story with which to work.

But be forewarned. Most companies will readily accept a story proposal that focuses on change and aberration. But most will resist proposals that point to conflicts and problems.

Stand your ground. If your job is to get your company into the news media, then it is your responsibility to insist that your company maximize its potential for news coverage. The trick is to do it in a way that does not harm or embarrass your company.

In this, you must be guided by common sense and good judgment. Look for conflicts and problems that portray your company as a hero or as an underdog. Do this, and resistance within your company will melt away.

Just as attorneys must keep their clients within the law, and accountants must keep their clients within generally accepted accounting principles, so must you – as your company’s media relations counsel – prod your client or your boss to make the most of any opportunity to create news.

The PR Rainmaker knows: Change is news. But to really get attention, you must find a way to include conflict, aberration and problem in any story proposal.

Copyright 2003 by W.O. Cawley Jr.

Article Source : Pg. 5

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Both Jon Cardozo & Rusty Cawley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jon Cardozo has sinced written about articles on various topics from Fitness, Build Muscle and glutamine & cysteine. If you would like to learn more about , visit Jon Cardozo's Web site at http://maximum-muscle-gain.com. Learn the secrets to. Jon Cardozo's top article generates over 12100 views. to your Favourites.

Rusty Cawley has sinced written about articles on various topics from Build Muscle. Rusty Cawley is a 20-year veteran journalist who now coaches executives, entrepreneurs and professionals on using the news media to attract customers and to advance ideas. For more free instruction, visit the Free University of Public Relations at www.rus. Rusty Cawley's top article generates over 4400 views. to your Favourites.