Print Article for : How To Sell Jewelry

Your Online Guide » Jewelry » Guide to Jewelry

[H1590]How To Sell Jewelry

by John Ugoshowa, Joh

If you are a creative person, with a great sense of
style and flair, you may be able to start your own
business ? making and selling jewelry wholesale.
Because people are so very unique, they want
jewelry pieces that are unique ? one-of-a-kind
pieces that nobody else in the world owns! This
desire can make you quite a bit of money ?
simply start your very own jewelry wholesale
company.

You can easily order wholesale supplies from
hundreds of companies around the globe online ?
at really low prices. It is important to keep up with
how much each part of each piece of jewelry costs
you, and to get a total cost of each piece, including
any expenses that you had for having supplies
shipped to you. With the total cost figured, you can
easily set your prices by adding 15% to the cost.

You can sell your pieces in a variety of ways. You
can open your own online wholesale jewelry store,
sell to local jewelry stores, rent booths at local flea
markets and fairs, or advertise your jewelry making
skills and take orders for unique pieces. You can
also sell your pieces on consignment at boutiques.

You want to be known for your quality. Always
select the highest quality gems and stones for your
pieces, and make sure that the craftsmanship is
outstanding. Become exclusive, and more people
will want to purchase your pieces ? and never make
any two pieces alike.

However, you can also go the other route and make
hundreds of identical pieces, as they are ordered.
You do this by making one very unique, high quality
piece, and showing it to your local jewelry stores.
Ask them if they would like to order in bulk, then fill
the order.

Another option is to do catalog sales. Make enough
pieces to fill a small catalog, and take pictures of
each piece. Write a description for each piece and
then put together your own catalog using software
and a good printer ? or send the work to a print
shop. You can send these catalogs out to a list
that you obtain from a direct mailing list company.

This type of business does require creativity and
skill, but it also requires the ability to market
yourself and your jewelry. You need to have
business cards printed, and also have catalogs and
brochures printed as well to market your jewelry
wholesale business.

For example, I have a big selection of very simple gemstone bead earrings with sterling silver earwires. I price them at $16 for 1 pair, $14 each for 3 pair, and $12 each for 5 pair. You'd be amazed at how many people automatically spend $60 buying 5 pair just because that's the best price per pair.

If a customer comes to check out with just 2 pair, I mention that they'll receive a discount if they get 3 pair – and nearly always they go back to pick out a third pair of earrings, spending $42 instead of $32.

I know that without the volume discount, most people would buy just one pair and spend only $16.

Why not try volume discount pricing on a selected group of your jewelry pieces? I think this tactic is most successful with a group of similar items that are regularly priced under $20.

You can increase people's urgency to take you up on your special pricing with a sign mentioning that they can take care of all their holiday shopping today with this special jewelry bargain. Include a free gift pouch or box for each piece, and you'll probably make all the sales you can keep up with.

Some quick tips on successful volume discount pricing: – Be sure to calculate your volume discounts so that you're still earning a good profit per piece at your lowest pricing. (Even at the lowest price, $12 per pair, I make a very tidy profit on the volume-priced earrings). – Post obvious signs next to the items listing your pricing discounts. – If anyone comes to check out with just one, ask if they saw today's special savings on this group of items. – This kind of deal is most effective for you if it's for something you can turn out quickly and in volume, with slight differences from one piece to another (such as changing bead color or shape). – A "rummage bin" increases the sale of volume-discount items. Put the items in mini-ziplocks in a pretty basket, tray, trunk, or box and observe the power of rummaging!

You can experiment with volume discounts till you find the right jewelry items and pricing that make this a guaranteed, profitable bread-and-butter item for you.

Article Source : Copper Bracelet

About Author

Both John Ugoshowa & Rena Klingenberg are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Ugoshowa has sinced written about articles on various topics from Affiliate Programs, About Branding and Fat Loss. John Ugoshowa. You are welcome to use this article on your website or in your ezinesas long as you have a link back to . John Ugoshowa's top article generates over 201000 views. to your Favourites.

Rena Klingenberg has sinced written about articles on various topics from Marketing Tips, Jewelry and Marketing. Sell your handcrafted jewelry like crazy at shows, fairs, and festivals with Rena Klingenberg's step-by-step guide,