The Google TrustRank is just one big algorithm that relies on a number of secret factors when it comes to elevating your pages in the search engines. However most Internet gurus will tell you that there are certain things that you can do to greatly increase your chances of being put in a more honorable spot by the famous search engine.
First of all you might try registering your domain name for a long time. That shows Google how serious you are about getting into business. Register your name for ten years and see what happens. A website that's registered for a long time is probably going to be given priority over one that is only registered for a year.
Secondly make sure you are working with an SSL certificate on your site. This also tells Google that you are a serious merchant that cares what happens to its customers and that intends to treat anyone who visits the site fairly. It also helps to list a real mailing address with the site as opposed to a Post Office Box. Too many scam artists use P. O. Boxes so Google may ignore your site if it sees that you don't have a ?real office.? Also be liberal with your contact information on the site. This gives you credibility with TrustRank.
Yet another tip for gaining credibility with TrustRank is to only link with sites that Google might consider reputable. These are known as authority sites. If you link to crap then Google might see your site as crap too. This would be a big mistake. You are better to have a few quality links instead of scads of less then respected links even though internet experts will often tell you that the more links that you have on your page will help boost your rankings in the search engine pages.
This article will guide you through the main reasons why pages get listed on this index, and most importantly, how to get them out. If you have an existing site, there is a high probability that you may have pages in the supplemental index, so use this as a reference, and make sure you follow the steps outlined here.
First of all, for those of you new to this topic. What is the Supplemental Index? Here is the short answer? Google has actually 2 indexes, on call the Main Index and a secondary one known as Supplemental. One way to verify that you are looking at a supplemental result is that you can see Supplemental Result in green text on the bottom line of any given Google listing.
Why do pages move from main to supplemental? There are many obvious, and some not too obvious reasons for this, but Duplicate Content and Non-Updated are the two main ones. A ?too dynamic? url, in other words, with too many variables, or a page that is to deep in the site's structure also accounts for this. A word of advice on linking: If you are doing excessive reciprocal links, link buying/selling or linking to spammy neighborhoods? stop! Google algorithms has very low trust in the inbound and outbound links of those sites.
Solutions to get out of the supplemental index. Now that you know what this index is and why you dont your pages in it, I will go over ways you can get them out, and back to were they belong, the main index. I will group them in pairs as they are co-related: 1. Duplicate Content and Content Quality. All your meta tags should be unique. All pages have common elements like navigation, footer, etc. Make sure your page have enough unique content to offset these elements, and that you are providing quality with as well. 2. Dynamic URLs and Site Structure. Keep all URLs as static as possible. Why passing 3-4 variables if there is a simpler way? And every page should be 2-3 clicks away from the home page, as far as the site structure. Please refer to Google Best SEO Practices Part 4. 3. Your Internal Linking and Profile. Your sitemap, which is very important component of your internal linking, should include links to all the pages on your site, and it should be linked (normally in the footer) from every page. And your sites overall link profile directly impacts the level of trust Google gives it, and since this affects the PageTrust, less trust often translates into more supplemental pages.
Again, like I said before, make it easy on Google, and they will make it easy on you
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Chris Angus has sinced written about articles on various topics from Blogging, Adwords and SEO Search Engine Optimization. Christopher Angus is a SEO and Website Marketer. He can be contacted at: Sales (at) Brilliantseo.com . Chris Angus's top article generates over 49500 views. to your Favourites.