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[H1568]How To Run A Silent Auction

by Kenneth Scott, Ken

The items to be auctioned are put on display. For example, a chamber of commerce may have solicited goods and services from people in the community for sale at an annual chamber banquet or other event. If you are interested, you simply browse through the offerings. Find something you like? Bidding is easy. You just pick up a pen and write down your name along with what you would pay for that item

The point is that you are not bidding in the dark like sealed bid auctions. In that case, you submit your bid in writing in a sealed envelope. The envelope is opened and the highest (or lowest, as the case may be) bidder is notified. But in silent auctions, you have the opportunity to see what someone else bid on a particular item. Often, you can even see who submitted that bid, though some silent auctions assign numbers for your bidding to ensure anonymity.

If you enjoy auctions, there are some real pros and some cons to silent auctions. One of the biggest pros is that there is no need to stand around and wait for the item you are interested in to come around a process that sometimes takes hours. Instead of waiting until the auctioneer comes to that item, you can just walk around and bid on whatever catches your eye.

If you think that the excitement of bidding against another bidder is absent from silent auctions, think again. The bidding can sometimes become fierce with several people guarding the item they are bidding on to watch for opposing bidders. When that happens, the people who are most interested in the item may get into a silent bidding war, just as in a traditional auction. One will barely wait for another to move before placing a new bid.

One negative of the silent auctions is that you have to watch an item you are interested in. Typically, there will be a notice that the auction is about to draw to a close so that you have one last chance to check the status of your bids, and to make one last bid.

Another negative is that it is more difficult to make small increment bids that really count. The best way to scare off other bidders and potential bidders is to simply make a large jump in your bid amount.

Silent auctions can be a good way to raise money, and can be incredibly fun for the bidder.

Running a successful business brings its share of responsibilities, not the least of which is the part that you must play as a member of a social group. If you would like your firm to be an active participant in the community, and contribute to a cause that is held dear, chances are that it will require at least some financial commitment. If the project is ambitious, you might need to augment your own contribution with funds raised from other members of the community. Should that be the case, organizing a silent auction might be a great option.

This is an interesting fundraising tactic for individuals and organizations looking to galvanize wider support for a common cause. Organizing a silent auction could be great fun, if combined with a dinner banquet, and what's more, it takes minimal effort. Successful silent auctions can help raise a lot of money quickly and can even turn into a talked about annual event for your organization (thereby creating a nice little buzz around it). The popularity of silent auctions have given rise to resource providers, such as auctionpay.com, and inspired books like “Fundraising through Silent Auctions: A Complete Guide”, available on amazon.com. If we've held your attention so far, don't you want to know what organizing a silent auction really takes?

There is more give than take.

First and foremost, there needs to be a coming together of like minded people and entities. The members of the support group donate items that have a high “auction appeal”. These could be anything ranging from a fishing trip, artwork or a meeting with a celebrity. The items are displayed or promoted during the auction, with the intention of inviting bids from interested participants, who write them on bid sheets. The highest bid wins. That simple!

Organizing a silent auction is all about co-operation.

As soon as you decide to hold the auction, get a core group involved in the set-up activity, and nominate an auction chairperson as well. Select a time and place for the auction, bearing in mind the convenience of those who might like to attend. Now begins the fast and furious drive to garner the stuff that can be put up for auction. Rope in as many donors as possible; the more the merrier. Don't stop with organizations that are similar to yours; talk to other members of the local business community to secure their participation - banks, antique shops, even hardware stores are fair game!

Make sure that someone is in charge of accumulating all the stuff in a central location. While it's great to have as many items as possible, pick and choose depending on constraints of space, location and target bidder audience.

That being said, we would recommend featuring items across a broad price spectrum. After all, the idea of organizing a silent auction is to raise funds, and not everyone has uniformly high resources. But you can improve your success rate by presenting things that are either a good buy or rare to find. People will often willingly pay more for stuff that is unique.

Spread the good word.

To build excitement, you need to create a pre-auction publicity campaign. Let people know what they can expect from the event. Do not forget to include details of when, where and why it is taking place. Make sure the message is memorable and frequently seen or heard. Organizing a silent auction within another, larger event such as an annual convention, works well. In such cases, ensure that you include details about the auction within the registration pack of the main event.

Don't cramp its style.

You will need a suitable space for organizing a silent auction. There has to be a facility to display the goods up for grabs, seat a large audience, allow for free passage as well as complete security. Make sure the room is well lit and airy.

Keep it sharp.

Work to a schedule. Bidding must stop at the appointed hour and volunteers should be ready to collect the bid sheets right away. Of course, the auction manager must have a list of all the items, properly coded and indexed. Once the top bidder is identified, he or she must be given a deadline by which to pay for and collect their items, failing which it passes on to the second highest bidder.

Have fun.

Make sure you plan for having a lot of fun while organizing a silent auction. The whole point is to enjoy it, right? A festive look always improves the mood. And if you can throw in a dinner banquet, it'll probably be a runaway success.

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Both Kenneth Scott & Akhil Shahani are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Kenneth Scott has sinced written about articles on various topics from Credit Cards, The Beach Resort and College Education. To find some tips about shopping and visit. Kenneth Scott's top article generates over 301000 views. to your Favourites.

Akhil Shahani has sinced written about articles on various topics from Buy a Franchise, Public Speaking and Education Toys. . Akhil Shahani's top article generates over 22200 views. to your Favourites.