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[H1571]How To Save A Business
by Sean Horton, Sea

There is a well-worn saying that no one is indispensable. Perhaps not indispensable, but it is equally true that the role of a key player in many a small business can spell make or break in its fortunes. The loss of that "keyman" is therefore something to which every business should pay serious attention and consider the protection that keyman insurance provides.

What is keyman insurance?

Keyman insurance recognises that any business is likely to have one or two members who play a particularly key role in the company. It might be a leading salesman who has a knack for retaining existing clients and winning new ones; it might be the company director, who owns the lion's share of the business. Whoever you would be likely to identify as the key men or women in your own business, the impact of their contracting a serious illness or their untimely death is likely to be severe.

Sales figures could plummet, profits follow in their wake, the bank starts chasing a director's guarantee of a loan, temporary, long-term or even permanent replacement appointments need to be made – the business could stand on the brink of disaster.

Keyman insurance, therefore, can be arranged to ensure a regular income to the business while the key person is unable to work, thus providing a monetary compensation for any losses incurred by their absence. Alternatively, keyman insurance could be arranged so that it paid a lump sum benefit in the event of the death of the key person so enabling the company to buy out any share of ownership or to maintain cash flow to the business pending the key person's replacement.

Does your business need it?

Although very few of Britain's 4 million or so small businesses are covered by keyman insurance, a surprising number of them could safeguard against a very real and significant business risk by arranging it. How real is that risk? It is an established fact that one in five men suffer a critical illness before their normal retirement age and premature death is by no means uncommon.

The profile of British enterprise is dominated by the small business. In fact, 95.2% of all UK businesses employ fewer than ten people. The smaller the number of employees, of course, the much greater the impact of the sudden and unexpected incapacity or death of a key member of that business.

How can I go about arranging keyman insurance?

To date, few small businesses have cottoned on to the likely impact of the loss of a key player and still fewer have realised the lifeline that keyman insurance could offer if the worst should happen. The relevant and appropriate insurance policies, therefore, are few and far between. In these circumstances, the best place to start is a discussion with your independent financial adviser, who will have his finger on the pulse of the most likely providers and will be able to assess the particular and specific keyman insurance needs of your own small business.


We have all heard this statistic, or variations on it before. It's quite a scary fact when you consider the implications, especially if you have started or are about to start a new business.

But the bad news does not end there:

"A further 22% of Businesses Fail in the second 5 years"

So even if you manage to survive the first 5 years, the odds are still against you continuing your business past the 10 year mark.

So what is the cause for such a high rate of failure in new businesses?

Lack of research into the market? Negligent business owners? Lack of funding? Changing market conditions? Staffing Issues? Or just plain Bad Luck?

All of these things contribute to the problem in some way. I don't think that any of them are the primary cause. Not one of them would be involved in every case. A more in-depth study would reveal that a more fundamental problem is responsible.

Businesses are generally started and run by people with quite a lot of hands on experience with the work of the business. Quite often they have spent 5, 10 or even 20 years working in the industry. You would think that this experience would allow them to be successful with their own businesses.

"Only 10% of new Franchises Fail in the first 5 years"

Interesting! So maybe we can work out why small businesses fail by looking at why Franchises succeed. What is it that (Business Format) Franchises have in place that allows them to boast such improved survival rates.

Under a Business Format Franchise the franchisor grants the franchisee a licence to operate as an ongoing business. The agreement allows the franchisee to trade under the name of the franchisor. They are given access to an entire package, comprising all the elements necessary to teach a previously untrained person how to run the business.

The Business Format Franchise establishes an integrated system of doing business that includes:

A proven system for successful operation of the business. Initial and ongoing training in the operations of the business. Ongoing Assistance with marketing, business and technical operation of the business.

"It's all about Business Systems"

So the difference is that a Business Format Franchise supplies their new operators and staff with well defined tested and documented Business Systems. A turnkey way of running the business, turn the key and it works, every time, exactly the way you expected.

The new Franchise operator has the Business Systems in place from day one to run their business. They have the documentation allowing them to rapidly train their staff. They also have a management and reporting structure allowing them to track the Key Indicators in their business.

"What do you need to do to ensure you don't become a Statistic?"

To ensure that you survive and are one of the successful businesses you need to develop your business by modelling the Business Format Franchise.

Develop Business Systems that describe and document exactly what needs to be done to run your business.

Train your Employees in the operation of your Business Systems. Design your Organizational Structure to allow you to measure monitor, track and control your business.

Copyright 2006 http://www.BusinessSystemsManager.com
Article Source : Pg. 309

About Author
Both Sean Horton & Justin Woolich are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sean Horton has sinced written about articles on various topics from Finances, Mesothelioma Lawyer and Finances. Sean Horton is a Director of Enhanced Wealth, a whole of market mortgage broker and IFA specialising in mortgage advice and the associated areas of
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