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[H1624]How To Start A Business Without Money

by Ben Ker, Ben

Smart move. As J. Paul Getty observed, "You must be in business for yourself, you'll never get rich working for someone else." And he would know. His father, George F. Getty thrust Paul into running George F. Getty, Inc. before he was even 20.

Paul was very close to his elderly father and got very good at managing his father's company very quickly. Under Paul's supervision the company expanded rapidly, and before too long he was making his Dad millions. It was here that J. Paul Getty made his famous observation.

It didn't take long though for Paul to go out on his own, and the story of J. Paul Getty was written.

But you are here now on the threshold of the same decision, and you are looking at all kinds of vehicles to take you to business success. What business will you be in, what are you going to sell?

There are a myriad of products out there being sold through mlm ?opportunities?, there are wholesalers with literally millions of products you can sell and drop ship to people. Maybe you even have your own product in mind that you've been working on because it's something that ?everybody needs?.

Unfortunately this is where 99.7% of startup home businesses completely miss the mark!

They choose a "product" to sell first, and then they go out and try to thrust is on the world. And it is here that most people hit a brick wall ?face first? and get really banged up and hurt.

The sad reality they encounter is it doesn't matter how great your business or your product or service is, you will go broke unless you have a consistent supply of new customers and existing customers making repeat sales.

It doesn't matter how great you think the product is, or how useful people would find it if they would only try it. If you don't have people with money lining up to buy your product or service your business will fail.

If you get married to your product or service you have almost no chance of succeeding.

You can't get married to your product. You have to get married to the "marketing" of it. If you get married to the marketing of your product you might have a chance to have people lining up to give you money.

This is a reversal of conventional wisdom, and it is why the burnout rate for new home business startups is so high.

Most people starting a home business choose a product "they like" to sell to others, or they spend years creating and developing a product "they" think will sell, and then fall flat on their face because they didn't take the time to find out whether anyone wanted to buy their product or service in the first place.

This is the fatal assumption almost all new home business owners make.

The correct approach to take is to look for markets. Look for markets that have lots of people spending lots of money, find out what they want to buy, create or acquire that product, and then sell it to the market you found that wants to buy it.

By finding the "market" first, and then finding a product to sell that the market wants, your chances of having a successful home business go way up and your risk of failing almost disappears.

Become married to markets and marketing, and watch your business grow.

Companies all over the world are looking for a leading edge right now that will allow them to weather the economic downturn in a way that will lead to long term profits and increased business in the short term. That means that they need shortcuts that will allow them to cut back on in-house labor and boost their productivity across the board. Telemarketing services are one of the most effective ways to do this right now.

What You'll Save Money On

To get started, you should know that a good telemarketing service is much less expensive than you'd think. Most business owners and team leaders scoff at the idea of boosting expenses in a downturn, but the truth is that by outsourcing something like telemarketing service, you will increase your profitability many times over. Here are some examples of how:

- Reduced Training - By adding an outside firm that can handle the phones, performing sales calls, lead generation, and even answering services, you reduce training costs for your team many times over and ensure that experts are handling your phone calls.

- Lead Generation - Every good business needs solid leads and a telemarketing service can not only gather new ones, but help convert existing ones. This will reduce in-house stress by making stressful phone calls for your sales team less necessary.

- Higher Lead Conversion - When you do get leads, a telemarketing service can help boost their conversion rate many times over. By using scripts, careful record keeping and trained operators who have been in the business for sometime, a telemarketing service makes the most of leads instead of wasting them.

- In-House Downsizing - For companies trying to cut costs, the ability to remove the need for a receptionist, increase conversion rates, and take some of the load off of the sales team makes it possible to downsize in house if needed.

- Automation - Automation of any services in a business can make it much easier to make money without spending more of it. Telemarketing service can help to digitize leads, streamline interaction between sales and lead generation, automate phone systems and much more.

The list above shows that a telemarketing service is going to effectively reduce the amount of money being spent by your company many times over if implemented properly. This means however that you need to make cost cutting efforts within your company that complement the use of the outsourcing company.

If you do not remove unneeded staff or continue to have sales staff generate leads or do cold calls, a telemarketing service is only a redundancy. If you can combine the two though and use them in tandem, cutting costs in-house and sending many of your processes out of your office, you'll save money, streamline business and free up more of your own time to focus on ways to grow. It might seem like a small thing, but adding a telemarketing service is a major boost for any company looking to stay ahead in this economic climate.

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About Author

Both Ben Ker & Michael J. Kelly are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Ben Ker has sinced written about articles on various topics from Education Toys, Finances and Business Loans. Ben Ker runs his business from home when he's not chasing after his three young children trying to minimize the chaos the wreak. He is passionate about leverage, systems, and what works. Discover how to. Ben Ker's top article generates over 8100 views. to your Favourites.

Michael J. Kelly has sinced written about articles on various topics from Computers and The Internet, Telemarketing and Small Business. Michael Kelly is the managing director for TSL Marketing. TSL Marketing helps provide assistance and tools to companies of all sizes and types.. Michael J. Kelly's top article generates over 12100 views. to your Favourites.