If you are past 40, a phenomenon will take place (if it hasn't already) where you will wake up one day and wonder "What's next?" This time of questioning has become fondly called a mid life crisis. I don't think this mid life question needs to be a crisis, but as a society that loves to ignore the obvious, you will have a major shift in your mid life. How you choose to handle it, will determine if it turns into a crisis or not.
The reason why this "something" happens in your mid life has to do with a number of factors. One factor is the normal course of events that take place in a person's life. You finished school, launched a career, married, had a family, bought a house and added to your financial burdens. You gained momentum along the way and received promotions, upgraded to a nicer home and maybe have the kids in college. These are the things our first major adult dreams are made of. When you more or less have them checked off your to-do list, the natural reaction is to wonder what the next big thing is in your life.
Another factor for this shift at mid life is that now we are the well seasoned life travelers that we are, we also shift from "having" to "being". Having is mostly about having something in your life, like I mentioned above. The "being" part is now about what kind of person are you being or becoming. This concept is a bit trickier to grasp, so stay with me on this. Being is a verb in this instance. Being is about you BEING a more loving person and wanting more out of the relationships, or enjoying the work you are doing. It's at a more visceral level within a person and not always so easy to identify. That's how the crisis comes in. That's when the guys hit on the young babes and the red sports cars and the women dye their hair. Clearly, not complete lists of reactions, but hopefully you get the idea. I will separate out the concept of how to identify what these signals are from how NOT to react.
Here are my pearls of wisdom on mid life change. Know that it will happen to you, whether at 41 or 59, it happens to us all at different times. Because of where you are in life, it can move you in directions that can exceed your wildest imagination. No, the younger crowd hasn't cornered the market on excitement. We have much more freedom - fewer hang ups. Be patient with yourself and the process for change. Nothing great was accomplished over night. Learn to dream all over again.
Copyright (c) 2008 Dorothy Tannahill Moran
Have you been in business for some time? Are the client calls starting to slow down? This is the time that all business owners dread. When a business starts to slow down so do the profits. Do you know how to fix this problem? It can be fixed and this article has some tips to help with that situation.
One good way to help your business is to alter or completely change your advertising. Most people watch the Super Bowl each year just to see the new commercials. Advertising is what draws customers to your business. You might want to use a unique personality or mascot in your advertising.
Another idea is to change the colors used in your advertising. Experts suggest using primary colors to catch people's eyes. Animals, especially baby animals, are also big attention getters. This is also true for using children in advertising. If none of these ideas appeal to you, you can always fall back on the old standard of sex appeal. It is a known fact that beautiful people sell products or services. Advertising changes will help bring new life to businesses.
Have you considered adding a new product or service to your company? This new product or service definitely needs to tie in with what you are currently selling. You don't want your new product or service to take the place of the old product but should compliment or expand what you already have. By doing this you can draw in customers for both products and services. You can also return to former clients with the new product or service to see if they are interested in the addition. If you are not sure of a product or service that you could use, check other similar businesses and see what they are selling.
Younger people won't remember this but laundry detergent and gas stations use to give away items such as towels or glasses to draw in customers. Why not return to this type of advertising? Free give away promotions are eye catching in a society where nothing is free. They don't have to be big prizes such as vacations or cars. You might want to find an item that relates to the product or service that your company has.
If you aren't interested in giving away gifts, you could always try discounts or coupons. You will be surprised how many people enjoy not paying full price for an item. You can also reach customers that can't afford to pay the full price for your product or service. Any gift, discount or coupon needs to have your business name, phone number and contact information on it. By doing this, the customers can easily contact you.
Expansion is another good way to attract new business. Expansion can be done from local to statewide, nationwide or even global. If you don't already have a website, you need to start one. By putting your website on several search engines, you can expand your business greatly. There are several styles of advertising available on these search engines to help bring in more business.
Breathing new life into your business is fairly easy and inexpensive. The changes are relatively easy to implement and can reap great things. Your business is your livelihood so make it work for you.
Both Dorothy Tannahill Moran & Michael Laleye are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dorothy Tannahill Moran has sinced written about articles on various topics from Fitness, self improvement and motivation and Politics. Dorothy Tannahill Moran, change,transition and retirement coach . Dorothy Tannahill Moran's top article generates over 2900 views. to your Favourites.
Michael Laleye has sinced written about articles on various topics from Women, Advertising Guide and Home Schooling. Work at home on the Internet. Free quick courses shows you how. We supply free training to start your business. There is no cost. Michael Laleye's top article generates over 301000 views. to your Favourites.