Starting an AdSense website is relatively easy. However, there are plenty of things that may go wrong, especially if you're doing it for the first time. For one, most AdSense businesses crash down before they can really take off. The number of impressions and low click-through rate often changes what seemed to be an excellent business idea into nothing - unless you call earning $1 a day a profitable business venture.
What is AdSense?
90% of problems with AdSense businesses is caused by the fact that AdSense businessmen-to-be don't know much about what AdSense is and how it really works. While you definitely don't have to know all the technical details, it is an imperative that you understand all the basics.
AdSense is an advertising program run by Google. Webmasters who decide to take part in it add a special Java script to their websites that allows AdSense to display ads on the webpage it is installed in. The ads come from advertisers who have subscribed to the AdWords program and placed there their own ads. Then AdSense program places them at the AdSense websites that seem to be the most appropriate.
The advertisers pay either per each click on their ad or per thousand impressions (thousand people who have opened your website with the ad on it). A fraction of the price they pay goes to you - the website owner. Google acts only as an intermediary and editor, it is neither the source nor the real provider of any ads.
How Google knows what adverts to display on your site? Everything begins within the AdWords program. When advertisers create their ads, they also choose key phrases that are relevant to their ads. For example, if one creates an advert of a snowboarding website, he will probably choose such key phrases as "snowboard", "snowboarding", "snowboard styles", "snowboard course" etc. When a website is signed to the AdSense program, a special robot (=internet program) called Metabot "reads" your website in search for keywords (=words used in the content). Then it sends a signal to AdSense to send you the adverts that are triggered by the key phrases you have used in your website.
Starting an AdSense website
Build a site: while you can put AdSense ads on virtually any website, in 99% of cases you won't make any real money out of it. In order to start a real AdSense website that will become a steady income stream, you have to remember about:
*popularity - check what people look for on the Internet and build your site around one of the most popular topics. Use Wordtracker or Nichebot and take a look at the most often searched keywords to get some ideas.
*relevant content - AdSense is not an artificial intelligence and certainly not a mind reader. You have to put a lot of content that speaks about the website's topic AND USE THE KEY PHRASES! Otherwise you risk that some ads may miss your website and you get others that are irrelevant to your website. This may greatly decrease the click-through ratio. A tip: do not use the content you can find on the Internet, even if it is marked "public domain" - Google loves fresh unpublished articles.
*proper ad placement - most people who browse the website look at the upper left corner of screen first, then at the mid-upper part and lower left and only lastly at the lower right part of screen. Make sure that you can place your ads where people look first - this increases the chance they click on them.
Registration process: registration process is very simple and, what's even more important, free. Go to www.google.com/adsense and complete the registration form. Just remember that you have to add the provided script to your website before you get any ads displayed!
Get the traffic: now, when you have a decent website and relevant ads all you need is people who will visit your site and click on the ads. If your website attracts 1000 visitors a day, you can count on it to bring you a healthy profit. There are dozens of methods you can use. Among the most popular are: adding links to web directories, writing articles to article directories and getting links from other, relevant sites. It is probably the most difficult part of all AdSense business, broad enough to be discussed in another article.
Warning: angry Google = no income
During all the process there is one thing that you have to remember about: don't do anything that is prohibited or unadvised by Google. First, most of such practices won't give you any real profit. Second, if you make Google angry, they will simply ban your site from from their search engine, wasting all the hard work you've made and forcing you to start everything all over again. Trespassing Google regulations - clicking on your own ads or installing any robots who can do that for you - will always be swiftly punished. No courts, no lawsuits, no nothing - your website will be immediately and irreversibly banned, people cease to visit it and your income drops to zero in a matter of days. A few dollars more are just not worth wasting months of your work.
Your web site NEEDS links, it can't survive at the top of the search engine rankings without them. In this article I am going to explain how anyone can get good quality links for their web site, without paying for them...
Link building for your web site is not technically difficult, it just requires some time and dedication to do the job properly. If you don't have the time and discipline to do the job right, I strongly suggest hiring someone - WCR Internet Marketing provides this service in some of their Web Marketing plans.
I recommend only looking for links from sites that are related to your site. If you can't determine a relationship between your site and theirs, move along, there are plenty more sites out there that are more relevant!
Always remember why you have a web site - you want people to find your site useful, so make sure you are only linking to useful, relevant content. Think about this - if a surfer is browsing a site about rebuilding a car engine, they aren't likely to find a mortgage broker link very useful, are they? Stick to linking amongst relevant sites, and I guarantee you that in the long term your site will benefit greatly.
This is the 6 Step process we use when building links for clients:
1) Determine what sort of links you want.
This is extremely important. The types of links that you're looking for are industry specific. If you have a web site that is focussed on the rebuilding of car engines, you will be looking for links in the automotive or car related areas in directories. If you are selling electrical contracting services, you will want to look for regional listings or general business listings to find possible links.
2) Find your source of links.
So we're looking for links that are relevant to your web site. The best place to source your links are directories such as DMOZ. Go to a directory, browse through to a category that suits your site (a lot of the time there will be more than one suitable category) and you will see a whole lot of other relevant sites, perfect for sourcing quality links. Try the directories below, they should keep you going for a while:
It's time to start visiting web sites. Have a look at each site one by one to see if a link to your site would realistically fit in. A webmaster isn't likely to want to change the structure of their site just to add a link to you, so if you don't think you're going to fit in, close the site and move along to the next. If you think you have a chance of getting linked, move on to the next step.
4) Determine where on the site your link would fit best.
If it's a directory that you're browsing through, find the most appropriate category for your site. If it's just a web site, have a look for a links page or any other pages that have links or might be suitable to have links on it.
5) Submit your site.
If it's a directory that you're on, once you are in the appropriate category for your web site, look around the page for a place to submit your site. Quite often you will find something like "Add URL", "Submit your site" or "Add a link" etc. Use this link to submit your site.
If you're on a relevant web site and there is no "Add URL" function, you will need to find an email address for the webmaster. Keep in mind that when emailing the webmaster, always personalize your request - don't just copy and paste a template to thousands of different webmasters - that's a sure way to have your request sent straight to the recycle bin.
Take the time to look around for a name, it won't always be available, but when it is - use it. Let the webmaster know where you think it might be suitable to have a link to your site and let him know if you are happy to reciprocate the link. At the end of the day, the easier you make it for them, and the more polite your request is, the more likely you are to end up with a link.
6) Document all of your work.
I can't stress this point enough, it is absolutely the most important part of any link building campaign. Create a Word document with all your site information in it (Title, Description, URL). Also in this Word document, have a few email templates prepared for different scenarios - I know I said don't use templates, but you don't have to type out every request every time you want to ask for a link - make up a template that you can fill out specific information on like the web site address, where you would like your link to be placed etc.
Make sure you also document each individual link request you make - every time you ask someone for a link, write it down in your Word document. That way, at a later date, you can go through the list and check who is linking to you and who isn't.
In Closing
Remember to be patient and keep your eye out for new potential links. Improving your web site link popularity won't send your web site straight to the top of the search engine rankings, but it will help you in the long term. If you plan on building a successful web site over a number of years, a properly organized link building campaign will do you the world of good. Remember, Rome wasn't built in a day.
Both Narinderjit Singh & Charles Ryder are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Narinderjit Singh has sinced written about articles on various topics from Start Online Business, Adsense and Computers and The Internet. About the Author:-Please browse for more information at our websites.. Narinderjit Singh's top article generates over 1300 views. to your Favourites.
Charles Ryder has sinced written about articles on various topics from SEO linking, Multi Level Marketing and Start Online Business. Charles Ryder is the CEO of WCR Internet Marketing, a specialist Australian company. For a free site analysis, visit. Charles Ryder's top article generates over 60500 views. to your Favourites.