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Your Online Guide » A Guide to Business » Small Business Business Opportunity

[H1633]How To Start An Business
by Jimmy Cox, Jim
For if you start your own little business or buy into one nearby, you have only a fifty-fifty chance of lasting two years. The chances are only one out of three that your firm will live to four years. The chances sink to one out of five that your concern will attain an age of ten years. If you do survive two years, however, the life expectancy of your business will be lengthened and the odds are your firm will remain in operation an additional five years.

Your chances of survival will be best if you go into some form of wholesale trade. About three-fourths of these firms live through the first full year, about half survive three years, and about 30 per cent survive more than a decade. If you go into retail trade, though, your chances of survival will be considerably less. Only about three-fifths of these concerns live out the first year, and only about one-sixth reach the age of ten years. Most vulnerable today are firms selling infants' and children's wear, men's wear and women's ready-to-wear. Least vulnerable are firms selling farm equipment, drugs, groceries, meats, etc.

What is the failure record at the manufacturing level? Most vulnerable are companies manufacturing furniture, transportation equipment, leather and shoes. In the best positions are printing and publishing companies, chemical and drug firms, and manufacturers of stone, clay, and glass.

In what financial classification do you find the greatest concentration of business failures? In the $5,000 to $25,000 group; 49 per cent of the firms going under have liabilities in this range. The next largest concentration is in the $25,000 to $100,000 group; another 28 per cent of the failures have liabilities in this range. Among very small and really big businesses failures are few. Only a tiny per cent of the companies which go bankrupt have liabilities of over one million dollars.

Does all this mean you should give up the dream? Oh, no! I shudder to think of what would happen to our America if ever we became content to be just cogs in the wheels of the big corporations. It does mean that if you do decide to make your dream real, be sure you really know your business. If you want to open a little restaurant, for instance, go to work for a little restaurant for a while. Be sure you have the cash and the credit to see you through the rough periods that are virtually certain to come in the first crucial years.

Many fail not because of ignorance or inefficiency but because they simply haven't the capital to get through the lean times. Be sure you have the will and temperament to make a go of it and stick it out. Look within yourself and be honest with yourself, for it may be that in coming years many would-be independents will find it even tougher than it has been to survive and prosper.

The difficulties of getting capital with which to grow at tolerable cost have been mounting, particularly for small businessmen. In phases of scarce, expensive credit, a big and established corporation can get the funds it needs to compete and grow but our nation's financial structure is simply not yet set up to provide the unknown, small, marginal concern with adequate risk capital and long-term funds. Surely the structure will be further reformed to fill this gap in financing for the small businessman and progress is being made. But that the gap still exists is undeniable.

The basic message remains. Ask yourself if you have the know-how, the competence, the sufficient experience to survive, and give yourself honest answers. Realize that your first years are your most crucial. In short, study the failure statistics of the past to make sure you don't become a failure statistic of the future.

You should start by writing down what your business is about, who your customers are, and what you will sell.

Also, you'll need to set up a separate bank account, as well as buy a business license if your city requires one.

Once you've taken those preliminary steps, then it's time to dive into the task of setting up your business online.

Start with a website. Although many people dread this step, it's one of the most crucial to your success. Having a website will allow you to build your list of prospects, as well as sell your products and services.

It doesn't have to be anything complicated either. It can be something as simple as a lead capture page or you can use a content management system to build a content rich site.

Regardless of what type of site you choose, you want to get it set up as soon as possible so you can start promoting it.

Next, you'll need to consider your marketing plan. Creating an effective marketing plan really isn't as difficult as it sounds.

You have lots of options to choose from:

*Search engine optimization
*Linking
*Article Writing
*Press releases
*Blogging
*Joint Ventures
*Affiliate Programs
*Free Classifieds
*Social Networking
*Forums

There are many others, and how you market your business is only limited by your imagination.

When choosing how to market your business, you have several things to consider.

First, what do you like to do? If you hate to write, then you'll have a difficult time coming up with a good article even if you can write. If you've never written a press release before, it can seem pretty daunting, but you can still do it. You will simply need to do a little homework first.

Now, once you've chosen the type of marketing you want to do, you need to choose the sites where you will market. You'll need to do a little research.

Go to your favorite search engine and do a search for the type of marketing you want to do. If it's free classifieds, then you'll look for free classifieds ad sites. Don't overlook sites on your topic because these sites will actually be more targeted to your market than general sites, for example, article directories.

Select about five sites and then study those sites. Again, if you're doing free classifieds, you'll want to look at as many ads as you can. Study those ads. Which ads made you want to take a look at the actual offer? That's how you want to write your ads. The same applies to any other promotional material: articles, press releases, etc.

Once you've completed this task, write your sales materials and start posting. Then go and find five more sites. Test and track your promotions to see which ones get results.

By following these steps, you're now well on your way to starting a successful business.
Article Source : Small Engine How To

About Author
Both Jimmy Cox & Jinger Jarrett are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Jimmy Cox has sinced written about articles on various topics from Web Development, Horse Racing and Investments. Finally! Someone Has Worked Out A Way To Get More Out Of Your Cash With Excellent Personal Finance Budgeting So You Can Start Living The Life Of Your DreamsClick here for FREE online ebook!. Jimmy Cox's top article generates over 2740000 views. to your Favourites.

Jinger Jarrett has sinced written about articles on various topics from Marketing, Site promotion and Home Based Business. Want more tips on how to start an internet business? Then check out my free course, "". Grab your. Jinger Jarrett's top article generates over 27100 views. to your Favourites.
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