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Your Online Guide » Body Wellness » Complete Guide to Massage

[H1223]How To Give A Good Massage
by Annalisa Zisman, Ann

For anyone wanting to get into the field of massage, there is an ever growing range of choice in the type and style of therapy work you could do. Being a massage therapist can be a lucrative career, but the choice of course is important in offering the therapist the widest number of career options. There are now so many different types of massage that you could specialise in, it makes choosing a course almost more difficult, so good research is crucial in deciding your career path.

Your first task then, is to decide exactly what type of therapist you would like to be. Would you like to work closely with the medical field as a physical therapist, helping those who have been injured due to accidents, and even this can be broken down to such categories as sports injuries, work injuries, etc. Though being a physical therapist does involve knowing many types of massage, it also entails knowing other forms of therapy as well, so training should be detailed and in-depth. A training course in massage therapy as part of a physical therapy course should be done at an accredited school; one that will eventually lead you to certification in many areas and be a stepping stone for working closely with the medical profession.

What if you are just interested in massage therapy in and of itself? Is certification still necessary? If you are simply interested in learning the techniques of giving a good massage, then certification is probably not necessary, and you may be able to learn through books, videos, non-credit courses, or by being mentored by a masseuse. If you are going to be charging fees for your massage services, however, then you will need to become certified and insured. In fact, to work in a clinic environment it is required. How then, do you find a good massage course that not only teaches you how to give an effective massage, but also provides you with recognized certification?

The first thing that you will need to do is check the rules and regulations for massage certification in the state in which you live. Though most regulations will be similar from area to area, it is best to know the details of where you live. Also, external vocational examining bodies should be able to give you a list of schools that can provide you with the type of training that should suit your goals and needs. After obtaining a list of schools that you feel would fit your needs, start narrowing down your choices by such factors as location, expense, length of training before certification can be accomplished, and possibly even graduate placement record. Check references, and make sure that all schools that you are interested in attending are themselves board certified.

Never discount the advantage of having a mentor in the field, and if you possibly can, try to network with different types of massage therapists so that you can get a feel for different types of techniques. Experience and diversity are key factors when it comes to attracting and maintaining loyal clients once you go into business.


Yes, I know you want to get referrals...but if you give them, you will get them in return. Maybe not by the same people, sometimes referrals are only workable one-way, but that doesn't matter...if you give enough, you will gain them back.

You want to take the time to do this, you know why? It comes back to you threefold or more. It's easy to do, follow these "8 Simple Steps to Giving Good Referrals":

1. Carry a card file book with you at all times.

It should have at least 3 business cards of everyone you know, like and would recommend their services. (you will look like a really important person and a valuable resource)

2. When someone brings up a topic in a discussion that has to do with a specific industry you have a referral for, give out their card and write your name on the back, so they remember who gave it to them.

That way, when they contact the referral, they will remember to reference that you suggested they call (hence, you score points with that person too). Always be thinking about how you can help the other person. Not everyone is a prospect for you and your business so you might as well try to help other people out by connecting them to someone they can do business with.

3. If you don't have your card file book on you then take that person's card and write on the back who you were going to connect them with, make notes.

Then follow up with them and the referral the same day! (or within 24 hours tops) If you wait a week, the power of your referral and your connections isn't as greatly received; it's still good, just not as impressive.

4. Ask questions of people you come in contact with and if they are looking to buy any products or services any time soon.

Normally this comes up in conversation and you just need to dig a little deeper into the conversation instead of just nodding and moving on. They may refer to something that you have a contact for and you can make a connection for them.

5. Actively seek out people to refer to.

For example, you meet a pool service owner at a networking event one day. You call your friends with pools the next day and ask if they have a pool company that they are happy with or if they would like for the one you know to give them a call. Then you call the person you met the other day and tell him/her you may have a lead for them and you give them your friend's number. Even if your friend doesn't hire that pool company you have still given the pool company a valid referral.

6. Send out a letter to your current contacts.

Tell them about something new in your business, but then add in a comment or testimonial about another one of your contacts and mention how you would refer them if someone were to need that product or service.

7. Mail something of interest in a newspaper to someone else.

Keep your eyes out and if you see something that might be of interest say in the newspaper to someone else, cut it out and mail it to them.

8. Finally, follow up with both parties to make sure they connected.

Make sure the person you referred is worthy of that referral and contacts the person within 24 hours as well - this is important, if they don't, they may not be worthy of your referral. Therefore, you may need to build another base of people in that industry.

These are things I do and I find that people greatly appreciate them. They are often shocked by the speed at which I get things done too. I know that by doing this for others it has brought me business, it may not be as trackable, but that's ok.

I can't express how important this is to any business. After doing this for a few years it will really pay off and soon you will be working "by referral only". Then you won't need to spend all that money on those darn yellow pages!
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Both Annalisa Zisman & Katrina Sawa are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Annalisa Zisman has sinced written about articles on various topics from Massage, Strategic Planning and Aromatherapy. Annalisa Zisman, a proficient writer, writes for a few different sites. The author writes articles about. Annalisa Zisman's top article generates over 9900 views. to your Favourites.

Katrina Sawa has sinced written about articles on various topics from Website Traffic, Internet Marketing and Start Online Business. (c) Copyright 2008 K.Sawa Marketing Katrina Sawa is an Award-Winning Relationship Marketing Coach who's helped hundreds of small business owners take dramatic steps in their businesses to get them to the next level in business, revenues and life. She off. Katrina Sawa's top article generates over 18100 views. to your Favourites.
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