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[H1221]How To Get Your Own Email

by Sean Milea, Sea

Using your skills at writing can be very effective and profitable when using email marketing. Email marketing is a vital form of marketing that has been proven effective and uses email to relay messages to your customers and prospects. This form of marketing will allow your to send announcements, updates, and follow-up messages that all go towards creating a professional and meaningful relationship.

In order to make email marketing as profitable as it can be, here are some ideas to consider:

Bring more life to your emails by sending them in newsletter form. Emails containing only text can be boring to your customers even if the content is not. Maintain the target customer's interest by presenting your content in elegant, colorful, easy-to-read, yet professional formats. When choosing and creating the design for your emails, try to have a good balance between professionalism and art.

Use an auto-responder. Using this tool will greatly lessen your effort in tracking your email's status because it automates everything for you. Saving time and effort is important, but it will also prevent you from accidentally forgetting to send emails. Auto-responders are even more effective and useful when your subscription list begins to grow.

Include a subscription box on your website. Once you have created the perfect newsletter, getting subscribers is your next goal. A convenient way for customers to subscribe to your newsletter is through a one-step subscription box. This will give you an easy way to collect willingly given information from your customers. You can also create a website used only for collecting subscribers if you wish.

Always send follow-up messages. Failing to hold on to a current or potential subscriber is a missed opportunity for profit. Keeping your audience up to date about the current status of the website will keep them interested. By mailing out these updates, the chance of people forgetting about your website is greatly reduced. You need to stick to a schedule of communication with your customers to maintain the relationship.

So—if you're using email to market to potential customers, how do you increase the probability that you email messages get delivered and read in a time of SPAM filers?

Here are some great tips from Jimmy D. Brown, author of, “How to Actually Produce Profits By Using the Power of Email Marketing”. (For more information from Jimmy, visit: http://www.getemailresults.com)

Step 1: The first step is to use “downloadable” email messages to deliver your e-newsletter, free report, e-course, or online information.

A “downloadable email message” is an informational message that announces to the subscribers on your list that the information they want is ready for access as a download.

This means rather than delivering the information within the actual email message, you give the subscribers a link to the information so that they can download the information as shown in the example below:

Example:

Subject: The latest edition of the Daily E-Newsletter is available!

Dear Subscriber: The latest edition of the Daily E-Newsletter is available for download at the following web address:
http://www.the-daily-enewsletter.com/todays-edition.pdf

Have a nice day.

Sincerely,

The Daily E-Newsletter Staff

Why use the “downloadable email message”?

- The email is much more likely to get passed SPAM filters because the length of the email text is significantly shorter—instead of hundreds or thousands of words, your message is only around 50 words—making it easier to pass through the filter tests and obstacles.

- The subscribers “download” the information as a “file” they save to their computer and keep, so they perceive it has having more value.

- It gives your download a longer shelf life than if the information was sent in an email. Why…because the subscribers would more than likely scan the information in an email and file it away or delete it. When it is a downloadable file it is saved on the subscribers' computers—now they may view it again at a later date.

But how do you get them to look at it at a later date…

Step 2: Use “keyword phrases” as your downloadable filename. Subscribers may see the file weeks or months later on their computer. If you name the file with a recognizable name…this increases the chances that they will open the file again, read it and potentially buy or revisit your website.

Example:

Use recognizable filenames such as: lose-10-pounds.pdf

rather than unrecognizable filenames such as: l10p.pdf

Be careful not to make the filenames too long. You want them to be instantly recognizable to get the subscribers to click and open.

Step 3: Link the subscribers to a download page that is on your website with a link to the downloadable file rather than just putting a direct link to the download in the email.

You want to direct them to your website so that they potentially see other products or services on your site that they may be interested in. Even if their not interested in buying today, they may bookmark the page and visit it later.

Article Source : Pg. 10

About Author

Both Sean Milea & Angeline Plesek are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Sean Milea has sinced written about articles on various topics from Home Based Business, Email Advertising and Computers and The Internet. You can get a free copy of our latest ebook by clicking here: . Sean Milea writes about. Sean Milea's top article generates over 14800 views. to your Favourites.

Angeline Plesek has sinced written about articles on various topics from Email Advertising, Auto Insurance and Web Development. Angeline Plesek is a freelance copywriter. She writes SEO/web content, direct response and promotional copy. You can visit her website at: