Let’s first break down your business website into three main WebPages. Your website should have a branding page, power squeeze page, and a sales letter page. How you present these pages can be the different between success and failure.
Your branding page is only meant to provide information about your company. Your branding site is for those customers that are curious about who is selling them the product or service. A branding page is necessary so customers can judge your business as legitimate and not some fly by night business that is a scam.
The most important page on your business website is your power squeeze page. Your power squeeze page capture’s personal information. It brings in the customers that lead to profit. Customers will subscribe to your list through the power squeeze page. After customers subscribe they should automatically be sent to your sales offer page. It is crucial that your power squeeze page should be optimized in Google. This will enhance your lead generation through your website.
There has been a recent issue with Google concerning power squeeze pages. You can avoid Google tampering with your squeeze page in two different ways. The first way is to add more content to your power squeeze page. The second way is to add a few more links to your power squeeze page. Make sure that these links only go to WebPages within your own business domain.
The sales letter page is where the customer should automatically end up after they subscribe to your list. It is important to optimize your sales letter page in Google. You also send an Autoresponder in addition to the sales letter page. The Autoresponder can be an email that encourages the customer to buy your product or service. The Autoresponder can then link back to the sales letter page. The key is to prompt the user to buy your product or service by offering it immediately and repeatedly.
You can enhance the effectiveness of both your power squeeze page and sales letter by only allowing the customer to buy your product or service. Don’t offer a bunch of different links that will distract them, especially if these links don’t revolve around selling. Remember, a confused mind never buys. Make purchasing your product or service as simple as possible for your customer.
Follow these website creation tips and you will maximize your profit.
SEO hints and tips can inform you how to optimize a web page, and if you can understand how to carry out your own search engine optimization then you can get yourself a whole heap of free traffic to your website. Not only your website, but free traffic to selected pages on your website: pages selected by you!
You no doubt understand all the basic stuff, but in case you are new to this, let's first have look at these basic SEO hints and tips, since many seem to omit them from their web pages. The most important are the HTML tags that are used by search engines to determine the relevance of your page to the search term used by the search engine's customer.
Note the term 'web page', because many people don't realize that Google, along with most other search engines, doesn't list websites, but individual web pages. You have to understand how search engines calculate your listings if you are to understand how to optimize a web page.
I will refer to Google here, because it is the largest of the search engines and also to save always referring to 'search engines'. I will refer to Google, but take that as meaning search engines in general. Here are the main SEO basics:
a) The TITLE tag. This appears in the HEAD portion of your html, and is not actually seen by your visitors but is the most important tag on your web page because the spiders place very high weight to it. Use your main keywords here, and also any other text that will inform Google of the theme of your web page.
b) Heading (H) tags. Your page title should be placed within H1 tags, and should contain the same major keyword as you used in the TITLE tag. Any subheadings should be contained within H2 tags. I don't use any of the lower tags, from H3 down, except perhaps H3 very occasionally. Any text with H tags will be regarded by Google as of specific importance, and most weight will be given to the lower numbers (H1 and H2). However, if you place everything in H1 tags, that will dilute its importance on your page and defeat the object.
c) Text enhancements: Use bold, italic and underline enhancements sparingly, and where you one again want to stress the importance of certain keywords.
d) Your keyword density should be concentrated in the first third of your web page. Don't use too many: I get good results with under 1% overall keyword density, but using the main keyword in the first 100 characters, once in the last paragraph and once more each 300 words but concentrated in the first third of the page. Thus, an 800 word page will have the keyword three times in the first 250 words and once in the last paragraph.
e) Meta tags: the only meta tag that most search engines use is the 'description' tag, which the majority of search engines use as your web page description in their listing. I have found that, at least with my web pages, Google lists it exactly as you write it (within reason). The keyword tag can also be used, but few search engines are thought to use it: Google does not. Any other meta tags are a waste of your space. Anybody that claims differently is wanting to sell you something.
These are the basic hints on SEO, now here are some of the more advanced SEO hints and tips that will teach you not only how to optimize a web page, but to understand the way that search engines work. These are less obvious, and generally not used by beginners to search engine marketing.
f) You should use text links from one page to another on your siet. Search engine spiders love text, and fancy graphics or java links might look great, but don't get you kudos from the spiders. Stick to text if you want a good listing: there's no point in fancy graphical links if you have no visitors to use them.
g) Try to use as much text as possible, and as little code as possible. Your code to text ratio should be minimized as far as possible because . . . yes, you've got it! Spiders love text!
h) Another useful SEO tip is to maximise your off page linking strategy. You can actually get a #1 spot on Page 1 without any content at all: just loads of links coming into your web page from other websites. Not just any websites, but authority sites, so reciprocal links to and from web pages not directly related to your niche are a waste of time, and can even harm you. Link farms can positively damage you.
i) Use anchor text for your links where at all possible. Google shouldn't have to work out what your web page is about: tell them. Hyperlink your keyword to your website, but don't use the same form of keyword from every webpage linking to yours. Mix them about so as to keep the links fresh.
j) And lastly: keep adding pages to your website. A single website containing 80 pages will likly provide you with more visitors that two of 40 pages due to a higher overall Google listing from the former as compared to both of the 40 page sites. Refresh your content frequently by adding new pages, but don't ignore your older pages: rdevise these now and again with new vocabulary. Google detests stagnation.
These are just a few SEO hints and tips that can teach you how to optimize a web page. There are many, many more. Some quite basic, others very much more advanced than the above. However, you can't get everything free!
Both Matt Bacak & Peter Nisbet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Bacak has sinced written about articles on various topics from Writing, Web Development and Advertising Guide. Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promo. Matt Bacak's top article generates over 110000 views. to your Favourites.
Peter Nisbet has sinced written about articles on various topics from SEO Articles, Online Dating and Advertising Guide. You will find more advanced SEO hints and tips in Pete's highly acclaimed or even better,. Peter Nisbet's top article generates over 110000 views. to your Favourites.