For basic security and update patches install Service Pack 2 for Windows XP or Service Pack 4 for Windows 2000.
Once a month uses Windows Update so you can get the latest patches.
When you download software from the Internet make sure you download it from the original website.
Always run anti Trojan and anti virus software.
Even if you don't use it you have to make your Internet Explorer as safe as possible.
When you access the Internet you are browsing the web using a browser such as Internet Explorer. The Internet Explorer contains several security vulnerabilities. You should make it as safe as possible or switch your default browser to an alternative. You will have to set some options from the Manage Add-Ons in the Internet Options. You will see a list of add-ons that can be activated or deactivated. If you see any unusual entries just deactivate them so you can be sure you don't have a Trojan/worm.
Under Internet Options -> Security -> Internet -> you will see the Edit Level. You should set it to high in order to disable most of the security threats.
Your Web Browser should be ok now. Let's see what we have to do from our email point of view.
Because it's built-in in their Windows system lots of users like to use Outlook Express for emailing. But it's a fact that it contains many security vulnerabilities so I advise you to use alternatives. If you use a web based Email (you can browse your email with your web browser) you can delete viruses even if you don't download them to your PC.
Make sure you have installed an Anti Virus for 100% virus protection. One that I've found to be very good and never disappointed me is the AVG Anti virus. If you take the time to regularly update it you will be safe enough with it.
Lots of people install Firewalls because they believe their Internet security will be higher. I personally disagree. If you do not know how to best configure it, and you have to know much about the tech behind it to do so, it will just make your PC slow and software not working. You can just use the Windows XP SP2 firewall for basic security.
All this tips should make your PC safer. I browse the Internet every single day for some time now and they worked great for me. I haven't met a virus/worm for some time now.
In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.
An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.
An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.
Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.
Both Ginfoi & Joan Yankowitz are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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