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[H1449]How To Open A Retail Store
by Pelle Atterholm, Pel

When choosing a point of sale/inventory control system for your retail store, it is important that you get beyond the glitz and the flash of the salesperson's demo. There are vital steps that all retailers should take to make sure that the system the buy fits the needs of the store, both from an operations and a merchandising (reporting) perpsective.

When working with vendors who want to show you a point-of-sale (POS) system, you'll find that they all do similar things when doing a demonstration of their product. All of them like to show how quickly a sale can be rung up. All of them will show how quickly you can add inventory to their system. Many will show you how easily screens can be modified or changed to suit your business. Of course, they are showing you what they believe to be the most important features in a POS system. Really, they're just showing you what they do well.

Hours and hours of practice and scripting go into that demo. POS vendors work hard to impress you with their newest and coolest features and try to develop a presentation that showcases their finest attributes. Unfortunately, if you get caught up in the show, you could end up spending a fortune on a system that does not do what you need it to do.

Any POS system out there can ring up a sale. Any of them allow you to add inventory, customers, vendors, employees, and more. So how do you make sure that you get what you need in the system?

You look first at your own business. Look for the "curveballs," the processes or procedures within your own retail store that might be difficult to replicate in a system. Great examples of this include special orders (how do you record them, process them, sell them, etc.? This is an especially tricky area, so include all the variables), wholesaling, employee sales, and manufacturing/kits.

If your store requires any of the above processes, make sure you figure out how you want it done, and then go over that in detail with the POS provider. Most importantly, make them show you how it would work within their system as part of the demo. Never take the word of the salesperson who says, "Yeah, we could do something like that."

Reporting is another area where many retailers find themselves sorry that they chose the system they did. During the demo, the POS provider will again attempt to impress you with incredible reports and maybe even show you how you can design your own. This does not mean that you can get anything you ever wanted! The best way to do this is to take blank pieces of paper, draw the reports you want (make sure you indicate how you want the report sorted and subtotaled, and if you want it filtered for certain data), and ask the vendor to create those for you. Some retailers tell us that they hadn't given that much thought before, but they are sure glad that they went through this exercise! Having the right reports in a POS system is how you turn the cost of a retail system into an investment, and how you make that investment pay for itself!

In summary, make sure that you tell the vendor the oddities, the unusual processes and procedures, and the differentiators in your business. Then make him/her show you how his/her system can be adapted to fit your business model. At that point, the seemingly unending sea of POS vendors will suddenly become very easy to navigate.


While general internet marketing strategies will certainly help promote your retail store, there are some unique marketing ideas that can help propel you right past your competition, many of whom don't even have a web presence.

First, you should make use of all the general Internet marketing strategies: set up a website, get links to it from as many sites as possible, submit it to search engines (especially local search engines like Google Local and Yahoo Local), and generally promote it in every place and on everything you can. Once this is done, it is time to look at the more specialized marketing a retail store can do.

Most of your walk-in clients are going to be familiar with the products you sell, and chances are many of them will already be regular customers. Your online campaign, then, is not really aimed at people who already shop at your store.

Instead you want to attract new business. For small brick and mortar retail stores, the goal should probably be to go from being a strictly local business to a regional or even national business. This is not as crazy as it sounds, because retail stores have a huge advantage over service-oriented businesses. While most services require the customer to be nearby, a retail business can usually can send products to customers no matter where they live.

To do this, you will need a shopping cart system like the ones used by Amazon.com or the major online department stores. Shopping carts allow customers to select which of your products they want, decide the quantity, and enter their shipping and payment information. The capability of buying and selling goods and services online is often referred to as e-commerce.

One major note about e-commerce needs to be made here: you must have a completely secure payment system before you start selling products online. The last thing you want is for someone to have their credit card information stolen.

Shopping cart systems are available for purchase from many software companies, and there are even some great open source solutions, which means they are free. There are also online services that provide robust e-commerce solutions, often integrated with email services and extensive tracking and reporting tools.

Besides e-commerce, you can also use the Internet to promote your brick-and-mortar retail store by offering online coupons and other Internet only promotions. Run an online sale, offer free shipping for orders over a certain amount, or give the first 100 buyers a free promotional item.

People love getting something for nothing, and many will visit your online store just for the special bonus. This gives you the additional benefit of getting your visitor's contact information so you can follow up via email and postal mail. Just be sure visitors know they will be receiving information, and always provide a way for them to unsubscribe from your email list.

All of these ideas will help you use the Internet to promote your brick-and-mortar store, while bringing you new customers and providing information and services to the customers you already have. So go for it. Get your website up and running and watch your products sail off the shelves!
Article Source : Pg. 273

About Author
Both Pelle Atterholm & Ricardy Banks are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Pelle Atterholm has sinced written about articles on various topics from Computers and The Internet. This guide is presented by SDCR Business Systems, a leading full-service POS corporation in North America. For more information on its retail POS products, go to
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