Are you going to introduce a new product or service to the market place? Do you want to know how to introduce this new product or service to your well established customer list? What is the best way to prime your customer list when it comes to a new product or service? The answer is that there are several things you can do to encourage your customer list to buy your new product or service.
The first thing is to let your customer list know about the new product or service. You can send them an email that introduces the new product or service. You can provide highlights and benefits of your new product. Make it easy for the customer to figure out why your new product or service is beneficial.
A second thing you can do is to let your customers become involved in the new product launching process. For example, you can ask them to brainstorm new product names. Have them submit a few different product names. This makes your customers feel part of the process. They will also feel good if you choose one of their product names. Customers are more likely to buy your product if they feel involved in its creation.
A third thing you can do is to create a teaser. Send excerpts about your product or service to your customer list. Give insights and snippets about what your product or service has to offer. Tell customers how excited you are about this new product and how it can benefit them.
Not sure how to write a teaser? Just turn on the television. Watch the television shows that are on right before the news. The news program usually has teasers during the commercial breaks. They give snippets of their forthcoming newscast so that you will watch. These news teasers are a great model to follow when you are creating our own teasers.
These are just a few things that you can do to prime your list for a new product rollout. Analyze other product launches in your niche. What marketing tasks did these businesses use? What types of teasers did they employ that attracted you?
Engage in these activities during your product launch and you will watch your profits soar.
Unless you've been in a cave, you know that Harry Potter mania is a worldwide phenomenon. Kids and grownups alike eagerly await the release of each book and movie, and I'm one of them. I even devoured the last book, "Harry Potter and the Half-Blood Prince," in less than a day. But even more interesting than the stories, from a business point of view, anyway, is the fact that 6.9 million copies of that book were sold in just 24 hours. Wow!
Actually, I had my own "big" release just a few days before the boy wizard ? it was for the tapes of my "Underground Online Seminar," which are now sold out. However, I have to admit I didn't fare anywhere near the multi-million dollar payday J.K. Rowling had, but it still wasn't too shabby. I raked in over six figures (actually $193,380 to be exact) in the first 24 hours of my release.
So what do these two releases have in common? One word...anticipation.
Whether it's for the next blockbuster summer movie (think"Star Wars") or for Harry Potter or even your product ? if you really want a big, monster payday you've got to create an event. I'm going to let you step behind the curtain a little bit so you can use some of these same strategies I used.
First of all, I need to give credit where credit is due. My friend, Jeff Walker, helped me formulate the plan for this release. So let's dive right in?
Secret #1: Create Anticipation We've already talked about this, but let's give a few more specifics. I started an "early-bird" list from my subscribers and customers. I got people to raise their hands and say "Yes, I want to know first when you'll be releasing these DVDs." Then once people were on this list we started "dripping" on them. We used a blog to post everything from "spy photos" of the product (which came in a very cool, individually numbered suitcase) to actual video clips from the event. Each communication whet the person's appetitie for the upcoming release. Please keep in mind, these updates were planned out before the start of the promotion so it wasn't just thrown together by the seat of our pants.
Secret #2: Secure Partners' Participation Over the years I've built up a network of friends and business associates. I don't "hit up" my Internet friends and associates too often to promote products, so most of them were eager to help with this promotion. This is the same thing you can be doing in your own marketplace. Instead of thinking of competitors ? you should consider them potential promotion partners. Also start "digging your well before you are thirsty." That means building relationships and networking with people in your industry and marketplace who have influence and carry weight.
Secret #3: Promotion Tools Everybody has too much to do and too little time to do it,so the more you can "spoon-feed" your partners the better. Yes, some people will take the extra effort to do their own promotions, but most people would rather have a pre-made "cut and paste" email or letter to send. That's why I provided my partners with "content" in the form of video clips from the seminar that they could release to their list. This put more people on the early-bird list who were "glued" to that particular partner. Cater to everyone's laziness and make it "fill-in-the-blank" or turn-key simple.
Secret #4: Get People Buying I wanted to make sure people were really excited about the release, so we reminded them the day before and also one hour before the release time. Plus, I even added a special time-limited bonus that expired after 4 p.m. on the first day of the launch. That gave people one more incentive to order right away. You can't stop with one notice about a launch ? you've got to remind them multiple times when everything is happening.
Follow these 4 secrets and you'll see some big numbers in no time flat!
Copyright (c) 2007 SurefireMarketing.com
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Both Matt Bacak & Yanik Silver are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Bacak has sinced written about articles on various topics from Writing, Web Development and Advertising Guide. Matt Bacak became "#1 Best Selling Author" in just a few short hours. Recent Entrepreneur Magazine's e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promo. Matt Bacak's top article generates over 110000 views. to your Favourites.
Yanik Silver has sinced written about articles on various topics from Business and Finance. Yanik Silver is recognized as the leading expert on creating automatic, moneymaking websites...and he still doesn't know how to put up a website. He is the author, co-author or creator of several best- selling online marketing books and tools. His newest. Yanik Silver's top article generates over 27100 views. to your Favourites.