It should be very frustrating chasing down over used cold call leads to end up getting disappointing results. We all know the most common rejection lines you hear are: "I'm not interested." and "I don't have the money". You might get a few sales, but it would be much more profitable for you to follow up with hot, fresh, qualified leads instead.
These are leads of people that are already interested in your product or service. They want it, they need it and they have the money to buy it. They have not gone through the sales drill and the mental gymnastics by other companies that got to them before you.
Anybody can sell you a worn down over used marketing list and tell you that the names on it are all good and within your particular target market. Face it; you really do not know what you are getting. The best way for you to be sure of what you are getting is to obtain the leads yourself as an Exhibitor in a Trade Show, Expo, Exhibition, Fair, Festival, Convention, Seminar, Conference or Swap Meet.
Obviously the people who come to these types of events are interested because most of the time they paid good money just to be there. They also gave up their entire morning or evening or day or sometimes their whole weekend to attend.
Before you decide to participate, confirm that the people attending are your target market. You will be able to showcase and promote your business in front of a large crowd of people that you know for sure are ready to buy your products and services. They come up to you instead of you chasing behind them.
The first thing you should do before you decide to participate in any event, is to find out how many people attended in the past and how many they are reasonably expecting this time. Make sure that there will be at least a few thousand people attending. If the attendance is too low, it could result in being a waste of your time, money and effort and you will not get the profits you want.
After you find an event that has a significant number of people in your target market that are attending, sales are not automatic. You still have to do your part because many of your competitors will be at the same event. Competition should not be a problem for you if you Brand your business for success. That way the people will remember you over your competition.
If you decide to participate, during the event you should start building friendly relationships with your potential new customers. Answer their questions. It is very important that you find out any problems, complains and concerns they have in general about your particular industry. Convince them that your product or service will solve their specific problem.
Exchange contact information. Ask them for their business cards. Give them your marketing materials and your business card.
After the Expo, it is absolutely critical for you to follow up with them a few days later. Many Exhibitors neglect to do this. Do not wait for them to call you. The good part is that now you have an enormous advantage because you are working with good, hot, fresh, qualified leads. You also know personally for a fact that these people are interested.
Now, since we all know it is impossible to sell anything from a cart that is empty, we want to make sure our new team member do not start off handicapped! Here are four tips to help your new MLM distributors launch and build their teams, based on the four different areas of the business.
1. Personal Use: The quickest way to learn the business as well as be sold on it is for new distributors to actually use the company's products. If the person doesn't make an effort to use any products and does not believe in them, should you have even sponsored him or her in the first place? So, make sure your new folks are not only sold on at least 2-3 products, but also actually use them.
2. Retail Sales: It will be hard for a new distributor to make any sales if he or she has zero products to retail. Don't you think it will look bad when your new recruit approaches a customer to make a sale, and doesn't even have any product on hand? Therefore, it is important to remind your new MLM distributors to be supplied with some products when he or she starts their new home business.
3. Samples: Most companies have products that can be given as samples to potential customers. As a true leader, it is important that you lead your new team members by example. So, show them how to give away the free product samples to customers.
4. New Distributor Start-Up: This is similar to number three. When you start a new distributor in your MLM business, if he or she is a local person, the individual will need products as soon as he or she joins. If you plan on starting more than one person at a time, you need to have enough supply on hand to give to each of them. This is necessary because your new team members needs something to carry them until their first product shipment comes in. This approach also helps motivate your new distributor to keep their new home business in the forefront, to focus on getting the word out, and to start building their own teams. This step is crucial to getting your new team members started off right.
In summary, as a team leader, you want to do all you can to assist new distributors in starting their MLM home business right. They need to earn money by moving products, and, in return, to become even more motivated to be successful when sales are made. So, follow these tips and your new team members will be so thankful to you and your help!
Both Stephanie Gibbs & Kevin Sinclair are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Stephanie Gibbs has sinced written about articles on various topics from Auto Insurance, Sales and Negotiation and Travel and Leisure. Stephanie Gibbs provides Exhibitors with important Marketing & Branding information to prevent costly mistakes so they can be succe. Stephanie Gibbs's top article generates over 40500 views. to your Favourites.